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  • Report ForecastView Global eCommerce Snapshot

    ForecastView Infographic
    December 12, 2018 | Susan Wu

    While consumers spend $1.7 trillion online globally today, that spend and its anticipated growth vary by country and product. CPG manufacturers, retailers, and logistics firms want to know where to...

  • Report Disruptive Innovations Are Happening In Every Industry

    If Farmers Can Innovate, So Can You
    December 12, 2018 | James Staten, Michele Pelino

    Every company is facing future digital disruption from peers and new market entrants that are leveraging technology chains to deliver disruptive new market innovations. Even old school industries...

  • Report How To Measure Social Programs

    Performance Management: The Social Marketing Playbook
    December 12, 2018 | Melissa Parrish, Jessica Liu

    Social measurement is the bane of many marketers' existence. Marketers feel stuck with engagement metrics that don't tell them anything about the business impact of their social programs. This...

  • Report The State Of The Digital Store

    Landscape: The Digital Store Playbook
    December 12, 2018 | Sucharita Kodali, Claudia Tajima

    The face of retail continues to change. In-store digital experimentation is well underway, and digital business leaders have the technical know-how and an increasingly cross-functional view to lead...

  • Report Make Room For The Autonomous Edge In Your IoT Strategy

    Understand The Different Types Of Edge And How They'll Shape Your IoT Initiatives
    December 12, 2018 | Paul Miller

    "The edge" is important in internet of things (IoT) deployments, but different domains (and vendors) offer contradictory explanations for what it is and why it demands your attention. This report...

  • Report Measure Your Digital Intelligence Maturity

    Assessment: The Digital Intelligence Playbook
    December 12, 2018 | Cinny Little, James McCormick

    Digital intelligence (DI) is advancing, but firms must speed up their progress to remain competitive and catch up with insights-driven businesses. Many firms are stymied by the breadth and depth of...

  • Report Take The Measure Of Your L2RM Maturity

    Assessment: The Lead-To-Revenue Marketing Playbook
    December 12, 2018 | Lori Wizdo

    To help you assess the maturity of your lead-to-revenue marketing (L2RM) program, we've developed an assessment framework, comprising 20 criteria across five competencies — strategy, structure,...

  • Report New Tech: Secure Communications, Q4 2018

    Forrester's Landscape Overview Of 22 Providers
    December 11, 2018 | Heidi Shey

    This report presents an overview of the emerging vendors in the secure communications market. These are vendors whose offerings include a mix of encrypted messaging/text and additional...

  • Report Top Research For CIOs: Customer Experience

    Help Your Firm Realize The Value Of Superior CX
    December 11, 2018 | Matthew Guarini

    In the age of the customer, the ability to deliver a quality experience to your customers is a key differentiator. Position yourself to be the company that customers love, trust, and come back to,...

  • Report The State Of Loyalty Strategies 2018

    Benchmarks: The Customer Loyalty Playbook
    December 11, 2018 | Emily Collins

    Forrester recently surveyed 45 marketers about their loyalty strategies to understand how they manage and measure customer loyalty and what challenges get in the way of success. This report...

  • Report Gauge Your Continuous Delivery Maturity

    Assessment: The Continuous Deployment Playbook
    December 11, 2018 | Charles Betz, Will McKeon-White

    Today's customers demand great experiences, and fast. To satisfy them, infrastructure and operations (I&O) leaders and teams must ensure they can continuously deliver innovation, leveraging...

  • Report Six Common Pitfalls On Indian Online Banking Websites

    Learn From Industry Best Practices How To Avoid These Mistakes
    December 11, 2018 | Arnav Gupta

    Forrester recently concluded its Forrester Wave™ evaluation of online banking websites in India, which assessed the functionality and user experience (UX) of the online banking websites of seven...

  • Report Build A Pragmatic Cloud Strategy That Delivers Real Value To Your Organization

    December 11, 2018 | Lauren E. Nelson

    There's no shortage of sensational stories about groundbreaking cloud strategies — but that's not the task at hand for most infrastructure and operations (I&O) professionals. Their job is to...

  • Report Be Aware Of These Sourcing Trends For Managed Services And Cloud

    Road Map: The Cloud Computing Playbook
    December 11, 2018 | Bill Martorelli

    As the nature of sourcing demand and delivery continues to evolve, infrastructure and operations (I&O) professionals will witness the impact of service delivery automation, which has been...

  • Report Top Cybersecurity Threats In 2019

    Landscape: The Security Architecture And Operations Playbook
    December 11, 2018 | Josh Zelonis

    Security pros have the challenging task of using finite budgets to protect their business from every possible attack type in the threat landscape. One strategy for approaching this challenge is to...

  • Report Chart Your Path To Social Media Maturity

    Road Map: The Social Marketing Playbook
    December 10, 2018 | Jessica Liu

    To maximize the effectiveness of social media, B2C marketers should build a road map that gradually expands their social programs' footprint beyond outbound marketing. Read this report to identify...

  • Report Emerging Technology Spotlight: Computer Vision

    Computer Vision Gives Machines The Gift Of Sight
    December 10, 2018 | Brandon Purcell, Kjell Carlsson, Ph.D.

    Thanks to massive training data sets, deep neural networks, and graphics processing units (GPUs), computers can now accurately identify objects and features in images and video. CIOs and business...

  • Report Gauge Your CRM Maturity

    Assessment: The CRM Playbook
    December 10, 2018 | Kate Leggett

    An explosion of channels, new technologies like artificial intelligence, and demanding consumers challenge organizations to reshape the way that they target, acquire, retain, understand, and...

  • Report Justify Security Budget By Its Impact On Maturity

    Business Case: The S&R Practice Playbook
    December 10, 2018 | Jeff Pollard

    Security leaders face challenges articulating which projects generate the most value for their organization. They often struggle to justify existing budgets, as well. To help you build the business...

  • Report Keep Experimenting To Apply The Best Digital Technology For Your Store Environment

    Benchmarks: The Digital Store Playbook
    December 10, 2018 | Michelle Beeson

    Forrester's 2018 Digital Store Capabilities Assessment benchmarked 10 leading retailers across France, the Netherlands, the UK, and the US. This evaluation helps digital business executives...

  • Report From Singles' Day To Global Shopping Festival

    This Year's 11.11 Event Showcased Alibaba's Business And Technology Innovations
    December 10, 2018 | Xiaofeng Wang

    2018 marks the 10th anniversary of Singles' Day, the world's largest shopping festival. This year, event creator Alibaba renamed it the 11.11 Global Shopping Festival; the nearly $31 billion in...

  • Report Forrester Analytics: Online Display Advertising Forecast, 2018 To 2023 (Global)

    ForecastView Document
    December 10, 2018 | Meenakshi Tiwari, Brandon Verblow

    Online display is one of the fastest-growing digital advertising channels, driven by online video. It has been especially strong in Asia Pacific, courtesy of China; there, Alibaba is driving...

  • Report Forrester Analytics: Digital-Influenced Retail Sales Forecast, 2018 To 2023 (US)

    ForecastView Document
    December 10, 2018 | Satish Meena

    Half of US retail sales are now digitally impacted, and we expect this to grow to 58% by 2023. This forecast calculates digital-influenced sales across 30 retail categories, with historical data...

  • Report Organize And Staff For B2B Digital Transformation

    Organization: The B2B eCommerce Playbook
    December 7, 2018 | John Bruno

    Today's B2B eCommerce organizations must balance executing on a digital strategy with transforming a business. Individually, each priority represents a difficult challenge. Combined, they represent...

  • Report Credible, Empathetic Content Wins Over Elusive B2B Buyers

    Four Practices Deliver Value And Engage Your Buyers' Attention
    December 7, 2018 | Laura Ramos, Matthew Camuso

    Self-sufficient and digitally adept business buyers are tired of wading through piles of marketing and sales content that isn't helpful or interesting. B2B marketers need to step away from...

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