Search Results
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Report Now Tech: B2B Customer Engagement Marketing, Q1 2019
Forrester's Overview Of 22 B2B Customer Engagement Marketing Providers
You can use customer engagement marketing (CEM) to identify and engage passionate customers, turn them into advocates, and use post-sale customer experience (CX) to outdistance the competition. But...
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Report How To Sell The Value Of DevOps And Continuous Delivery
Business Case: The Continuous Deployment Playbook
Interest in DevOps and continuous delivery is accelerating to support agility, velocity, and quality for today's highly competitive digital world. Infrastructure and operations (I&O) pros need to...
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Report Digital Out-Of-Home Delivers Customers
February 22, 2019 | Joanna O'Connell, Susan BidelDigital screens bring an entirely new dynamic to out-of-home (OOH) advertising, a channel that has withstood the test of time. Digital out-of-home (DOOH) provides B2C marketers with a refreshing...
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Report Forrester's Top Customer Experience Research Findings Of 2018
February 22, 2019 | Rick ParrishForrester's customer experience (CX) research team published more than 100 reports in 2018. In this review, we pull our most important CX findings — across a range of topics — out of those reports...
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Report Taking The Pulse Of Europe's Cloud, Q1 2019
Data Centers Open In More Countries As Cloud Adoption Continues To Grow
February 22, 2019 | Paul MillerCloud computing is firmly established as a tool in the European technology toolbox, but the rationale for using cloud continues to mature. This report examines recent moves by major cloud vendors...
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Report Gauge Your RPA Maturity
February 21, 2019 | Craig Le ClairThe search for rapid digitization has pushed robotic process automation (RPA) to a prominent position in automation strategies. To help infrastructure and operations (I&O) professionals evaluate...
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Report The Power Behind Digital Ecosystems
Invest In Two Emerging Technologies To Accelerate Digital Ecosystem Returns
February 21, 2019 | Brian HopkinsDigital leaders build connected ecosystems of business, people, or things. As ecosystems grow, they can increase in effectiveness very quickly, but only if you have laid the right technology...
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Report Foster The Software Capabilities That Your Firm Needs
How CEOs Should Lead The Most Important — And Perplexing — Corporate Domain
Ultimately, application development and delivery (AD&D) leaders and CIOs don't hold the keys to the fast, high-quality software delivery that is so crucial to digital business success — CEOs do....
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Report Use Emotion To Beat Customer Service Stagnation
DBS Bank, Disney, Humana, And Progressive Casualty Insurance Show You How
February 21, 2019 | Ian JacobsCustomer experience (CX) fatigue is a reality — and it's impeding improvements in customer service. While the customer service world has focused on improving the effectiveness and ease of CX, firms...
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Report Professional Industry Analyst Relations Measurement
Performance Management: The Industry Analyst Relations Playbook
February 21, 2019 | Kevin LucasProfessional measurement is an integral part of fully professional industry analyst relations (AR); it is not optional. But AR managers get confused about who the measurements are for as well as...
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Report The Forrester Wave™: Information Archiving Cloud Providers, Q1 2019
The Nine Providers That Matter Most And How They Stack Up
February 21, 2019 | Cheryl McKinnonIn our 30-criterion evaluation of information archiving cloud providers, we identified the nine most significant ones — AvePoint, Bloomberg, Global Relay, Micro Focus, Microsoft, Mimecast,...
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Report How To Build A Better (Digital) Mousetrap
Apply Design Thinking To Develop An Iterative Platform Strategy
February 20, 2019 | Nigel FenwickFor centuries, entrepreneurs have toiled to develop innovative products. The drive to build a better mousetrap is rooted in a desire to solve problems that many customers face. The fundamental...
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Report Accelerate Startup Onboarding With A Risk-Tolerant Approach
Balance Innovation And Risk When Working With Emerging Vendors
Digital leaders keen to access cutting-edge technologies are betting on startups. But traditional, risk-averse supplier management models often prevent them from working with promising emerging...
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Report The Forrester Wave™: Cloud Security Gateways, Q1 2019
The 10 Providers That Matter Most And How They Stack Up
February 20, 2019 | Andras CserIn our 34-criterion evaluation of cloud security gateway providers, we identified the 10 most significant ones — Bitglass, CensorNet, CipherCloud, Cisco, Forcepoint, McAfee, Microsoft, Netskope,...
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Report Leverage Specialist Tools And Technologies To Drive And Strengthen Sustainable Innovation
Tools And Technology: The Innovation And Emerging Technology Playbook
February 20, 2019 | Dan BielerYour organization must source, implement, and operate the tools and technology that support your innovation vision. Successful tools and tech support broad and fluctuating levels of participation...
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Report Create A Customer Engagement Network To Accelerate Your Digital Business
Build A Customer-Centric Networking Infrastructure, Not A Technology-Focused Platform
February 20, 2019 | Andre KindnessAs infrastructure and operations (I&O) leaders move to support digital initiatives, they'll come to the difficult realization that their current network infrastructure can't adequately support...
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Report Banks Need To Prepare For Banking Application Ecosystems
Forward-Looking Banks Plan To Assemble Their Banking Applications
February 19, 2019 | Jost HoppermannVery few banks and technology leaders disagree that banks need complete digital transformation. Leading banks are moving to advanced digital target state architectures without creating new legacy....
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Report The Digital Disruption Of Small Business Banking
Banks Must Improve Digital Services For SMEs — Or Lose Customers To Disruptors
February 19, 2019 | Peter WannemacherOver the past decade, established banks have worked hard to extend their products and services to retail customers who've moved onto digital touchpoints. But digital banking for small and...
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Report Build An Agile BI Organization To Support An Insights-Driven Culture
Organization: The Business Intelligence Playbook
February 19, 2019 | Boris EvelsonAn insights-driven organizational culture is key to enterprise success and competitive differentiation, and Agile business intelligence (BI) is a required foundational component to make it succeed....
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Report The Five Essential Steps To Plan Your CX Transformation
The Strategy Report In The CX Transformation Playbook
February 19, 2019 | Harley ManningCustomer experience (CX) transformations are huge, complex, and expensive. That's why, as a CX transformation leader, you need to craft a plan detailing why and how you want to transform your...
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Report Business Platform Vendors Step Up To Accelerate Software-Based Transformation
Software Companies Now Offer Digital Transformation Consulting
February 19, 2019 | Nigel FenwickForrester's Now Tech research on transformation accelerators highlights services firms with the capabilities to help CIOs and CDOs effectively scale local innovation and deliver enterprisewide...
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Report Forrester Analytics: Adtech (Data Management Platforms) Forecast, 2018 To 2023 (Global)
ForecastView Document
Data management platforms (DMPs) facilitate smarter media buying by unifying data from multiple sources to allow more accurate and detailed audience segmentation. We expect the global DMP market to...
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Report Quantifying The Business Value Of SaaS
Business Case: The SaaS Transformation Playbook
Software-as-a-service (SaaS) continues to grow in popularity across every type of enterprise application. And SaaS purchases can be both expensive and mission-critical — putting more pressure on...
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Report How To Build A VoC Program In Healthcare
Voice of the customer (VoC) programs require structure and follow-through to be effective at driving customer experience (CX) improvements. To drive success, healthcare organizations (HCOs) must be...
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Report Prepare For Blockchain's Impact On The Telecommunications Sector
Distributed Ledger Technology Offers The Potential For New Services And Efficiencies For Telcos And Their Customers
February 15, 2019 | Dan BielerThe telecommunications sector has been slow to embrace the opportunities of distributed ledger technology, AKA blockchain. This follower approach is risky: The emerging virtualization of network...