Search Results
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Report The Forrester Auto Insurance Wave™: US Mobile Sites, Q2 2018
US Auto Insurers Undermine Their Websites' Rich Functionality With Cumbersome Navigation
To win and retain customers, auto insurers offer mobile websites that let a vehicle owner research and buy their products, as well as get service from them in a moment of need. To gauge how helpful...
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Report The Forrester Automotive Wave™: US Websites, Q2 2018
The Playing Field Is Wide Open For Carmakers To Break Away
US new auto sales surpassed 17 million vehicles in 2017 — one of the best years on record for the auto industry. Can it do better? Over 90% of US auto shoppers used manufacturers' websites to guide...
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Report The Forrester Wave™: Product Information Management Solutions, Q2 2018
The 10 Providers That Matter Most And How They Stack Up
June 18, 2018 | Bruce EppingerIn our 27-criteria evaluation of product information management (PIM) providers, we identified the 10 most significant ones — Agility Multichannel, Contentserv, EnterWorks, IBM, Informatica,...
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Report Forrester's Risk-Centric Identity And Access Management Process Framework
Processes: The Identity And Access Management Playbook
Identity and access management (IAM) processes get complex and convoluted, which makes it challenging to protect against new or emerging threats and creates a range of consequences for customers...
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Report Business Designers, North America, Q2 2018
Forrester's Overview Of Nine XD Providers Offering Human-Centered Business Design Services
June 14, 2018 | Andrew HoganYou can contract with business designers — a type of experience design provider — to apply human-centered design to: 1) align C-level executives around customer needs; 2) reshape strategies and...
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Report At A Glance: How To Select An Experience Design Provider
Learn About Our Research Into How They're Changing And How To Hire And Work With Them
June 14, 2018 | Andrew HoganDesign services and the companies that provide them have changed. The changes are for the better, but these experience design (XD) providers' words and processes — whether around design thinking,...
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Report Specialty Designers, North America, Q2 2018
Forrester's Overview Of 24 XD Providers Offering Human-Centered Specialty Design Services
June 14, 2018 | Andrew HoganYou can contract with specialty designers — a type of XD provider — to apply human-centered design to: 1) craft experiences that use emerging technologies; 2) get to production faster; and 3) work...
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Report Convergent Designers, North America, Q2 2018
Forrester's Overview Of 35 XD Providers Offering Human-Centered Convergent Design Services
June 14, 2018 | Andrew HoganYou can contract with convergent designers — a type of experience design provider — to apply human-centered design to: 1) bring different fields of design together; 2) shape and sell ideas using...
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Report How To Select An Experience Design Provider, North America, 2018
Three Types Of Providers Offer Human-Centered Experience Design
June 14, 2018 | Andrew HoganTo improve customer experience (CX), many firms seek outside help from an agency or consultancy that offers experience design (XD) services. But these XD providers often use the language and...
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Report The Forrester Wave™: AI-Based Text Analytics Platforms, Q2 2018
The Eight Providers That Matter Most And How They Stack Up
June 14, 2018 | Boris EvelsonIn our 22-criteria evaluation of AI-based text analytics platforms providers, we identified the eight most significant ones — Attivio, Clarabridge, EPAM Systems, Expert System, IBM, Micro Focus,...
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Report Digital Transformation: Mobile Is The Catalyst
Digital Transformation Best Practices: Scale Your Digital Delivery Engine To Drive Change
Firms in the midst of digital transformation risk stalling. To overcome organizational inertia, successful firms must scale and operationalize best practices they've so far developed in pockets...
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Report Digital Transformation: Your First 100 Days
Digital Transformation Best Practices: Six Ways To Kick-Start Your Transformation Efforts
Just because Fortune 500 companies weren't born digital doesn't mean they can't evolve their development and delivery operations to build the next generation of digital experiences. Doing so...
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Report Digital Transformation: Master Startup Methods
Digital Transformation Best Practices: What Incumbents Can Learn From Digital-Native Firms
June 13, 2018 | Julie A. AskDigital business leaders face a dilemma: What made their firms successful in the past is now holding them back. Incumbents boast an existing customer base and brand pedigree but are saddled with...
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Report Disrupt Your Business With A Digital Venture
Use Your Fintech To Transform Your Core Business
June 13, 2018 | Oliwia BerdakTired of hitting internal obstacles and eager to grasp the digital opportunity, financial services executives are launching new digital ventures. Options range from digital-only brands to digital...
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Report The Forrester Banking Wave™: Indian Mobile Apps, Q2 2018
Mobile Banking Apps Fail To Deliver Balanced Functionality And User Experiences
Digital banking leaders need to build mobile banking experiences around customer needs, empowering customers to manage their finances while reassuring them by providing support along the way. To...
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Report The Forrester Wave™: File Analytics Providers, Q2 2018
The 11 Providers That Matter Most And How They Stack Up
June 13, 2018 | Cheryl McKinnonIn our 31-criteria evaluation of file analytics providers, we identified the 11 most significant ones — Active Navigation, Adlib, Concept Searching, Egnyte, IBM, Micro Focus, Nuix, OpenText, TITUS,...
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Report UK Multichannel Retailers Must Adjust Their Store Portfolios To Remain Profitable
ForecastView Document
June 12, 2018 | Michael O'GradyAs many famous UK retailers like Debenhams and Marks & Spencer announce store closures, multichannel retailers increasingly need to adjust their store portfolio to stay profitable. This report...
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Report Use The Customer-Obsessed Operating Model To Drive Strategic Portfolio Optimization
Continuous Improvement: The Strategic Portfolio Management Playbook
June 12, 2018 | Margo VisitacionMushrooming demand for new products and services in today's fast-paced business environment challenges portfolio management. Funding strategically aligned initiatives and directing valuable...
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Report Case Study: Pinnacol Assurance Fights Disruption By Launching A Digital Venture
How Pinnacol Launched Digital Subsidiary Cake In 12 Months
June 12, 2018 | Ellen CarneyNo insurance company is immune from the impact of digital transformation. Established insurers are dealing with an onslaught of forces that range from escalating customer expectations to the...
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Report The Forrester Wave™: Big Data Fabric, Q2 2018
The 15 Providers That Matter Most And How They Stack Up
June 12, 2018 | Noel YuhannaBig data fabric, an emerging platform, accelerates insights by automating ingestion, curation, discovery, preparation, and integration from data silos. Forrester identified the 15 most significant...
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Report The Forrester Banking Wave™: European Mobile Apps, Q2 2018
Mobile Banking Leaders Are Raising The Bar On Functionality And User Experience
Mobile apps have become the touchpoint of choice for millions of Europeans to manage their finances. Digital banks need to build mobile banking experiences around customer needs, empowering...
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Report Pick A Powerful Pilot To Propagate Customer Analytics
Business Case: The Customer Analytics Playbook
June 11, 2018 | Brandon PurcellWhile most companies understand the importance of transforming data into insights, many struggle to get their customer analytics practice off the ground. They're missing out on a huge opportunity....
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Report The State Of Facial Recognition For Authentication And Verification
Facial Recognition Expedites Critical Identity Processes For Consumers And Employees
Facial recognition (FR) expedites mobile logins, reduces password-related help desk calls, and makes authentication more secure. Antifraud and compliance pros should consider FR for the unique...
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Report The Television Market In India Is Ready For Disruption
ForecastView Document
June 11, 2018 | Satish MeenaWith Xiaomi's entry into the Indian television set market in March 2018, the market is preparing for disruption. This disruption will be similar to what occurred in the smartphone market over the...
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Report The Forrester Wave™: Customer Analytics Solutions, Q2 2018
Tools And Technology: The Customer Analytics Playbook
June 11, 2018 | Brandon PurcellIn our 39-criteria evaluation of customer analytics solutions providers, we identified the nine most significant ones — Adobe, AgilOne, IBM, Manthan, NGDATA, Salesforce, SAP, SAS, and Teradata —...