Search Results
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Report Commit To Privacy As A Corporate Social Responsibility
Appeal To Increasingly Concerned Customers With An Authentic Shift In Culture
October 16, 2018 | Enza IannopolloCustomers are increasingly demanding protection for and control over their data. Firms do a better job of associating privacy with their brand and inspiring customer trust when they embrace privacy...
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Report The Forrester New Wave™: Enterprise Container Platform Software Suites, Q4 2018
The Eight Providers That Matter Most And How They Stack Up
In Forrester's evaluation of the emerging market for enterprise container platform (ECP) software suites, we identified the eight most significant providers in the category — Docker, IBM,...
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Report Use The Rule Of Five To Find The Right RPA Process
But Beware Of Freezing Essential Process Improvement
October 16, 2018 | Craig Le ClairSimple processes in high-transaction volumes are today's robotic process automation (RPA) sweet spot, but enterprises struggle with finding and prioritizing them. This report provides...
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Report Join The Conversation To Build Customer Relationships
Turn Voice And Language Innovation Into A Conversational Strategy
October 15, 2018 | Thomas HussonAfter the web and the app eras, we're now entering a period where natural language will take over from computer language. This will accelerate the need for brands to create personalized dialogues...
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Report Emerging Technology Spotlight: Additive Manufacturing
Additive Manufacturing Transforms The Products We Use Daily
October 15, 2018 | Carlton A. DotyAdvancements in 3D-printing technology stand poised to revolutionize the way mass-produced products are made. With additive manufacturing, a technology-enabled process, manufacturers can accelerate...
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Report Forrester Analytics: Online Holiday Retail Sales Forecast, 2018 (Western Europe)
ForecastView Document
Black Friday has become a fixture of the European holiday shopping season, extending the length and changing the pattern of retail holiday sales. Holiday sales, particularly Black Friday sales, are...
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Report Forrester Analytics: Online Holiday Retail Sales Forecast, 2018 (US)
ForecastView Document
Forrester estimates that US online holiday sales will reach $151 billion in 2018, representing 14% growth over 2017. This 2018 forecast includes online holiday historical sales from 2008. It also...
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Report RCS: More Myth Than Magic — For Now
RCS Could Accelerate Convergence Of Notifications And Conversations
Notifications simplify experiences for consumers by allowing brands to push out text, images, files, app fragments, and more based on real-time context. However, the only fully interoperable...
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Report Use Apps Ecosystems: Advance Transformation
Leverage Retail Apps Ecosystems To Accelerate Transformation
October 15, 2018 | George LawrieWe've all heard about microservices and the flexibility they confer in reconfiguring business processes. But how might you orchestrate all the services and parties for a back-to-back order that you...
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Report The Forrester Wave™: B2B Marketing Automation Platforms, Q4 2018
The Six Providers That Matter Most And How They Stack Up
October 15, 2018 | Lori WizdoIn our 36-criteria evaluation of B2B marketing automation platform (MAP) providers, we identified the six most significant ones — Act-On Software, bpm'online, Marketo, Oracle, Salesforce, and SAP —...
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Report Cloud Powers The New Platform Economy
Vision: The Cloud Computing Playbook
Cloud is no longer a tactical solution but rather a strategic enabler of connected economies. Technology leaders will orchestrate cloud ecosystems that connect employees, customers, partners,...
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Report Apply These 7 Steps To Get Software Release Velocity Unstuck
Processes: The Modern Application Delivery Playbook
October 12, 2018 | Christopher CondoDespite its high priority, most companies struggle to accelerate the velocity of software releases. We often see organizations make the mistake of focusing on automation while ignoring other...
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Report Assess Legacy Applications' Effectiveness To Prioritize Which To Upgrade Or Replace
Effectiveness: The SaaS Transformation Playbook
October 12, 2018 | Duncan JonesBusiness applications should be key enablers of enterprises' digital transformation, yet Forrester's research of technology decision makers found that many believe their current business...
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Report Define The Right Metrics For Tracking CRM Success
Performance Management: The CRM Playbook
October 12, 2018 | Kate LeggettDefining the right metrics to track success and prompt corrective action is a critical best practice for getting more value out of CRM initiatives. This report describes a five-step process for...
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Report Connect Banking Prospects With Human Help To Drive Sales
Digital Feature Fix: Offer Prospects Both Self-Service And Human Help
A common pitfall on banks' sales sites and mobile apps is that it can be difficult or even impossible for prospects to get human assistance when researching and buying a product. Switching to a...
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Report The Metropolitan Chinese Consumer Tech Stack
Our 2018 Chinese Benchmark Data Overview Shows The Four Forces Of Adoption
Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...
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Report Everyone Uses Social Media; Few Know If It Works
Benchmarks: The Social Marketing Playbook
Social media is no longer a new tool in the marketer's toolbox, but how brands use it is progressing far more slowly than innovations in social networks and platforms. This report reveals how B2C...
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Report The Psychology Of Points
Landscape: The Customer Loyalty Playbook
Brands across industries pump millions of dollars into loyalty programs that offer the same mix of points, discounts, and material benefits. But do they capture the hearts and wallets of empowered...
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Report Complement Your EMSS With Best-Of-Breed Point Solutions
October 11, 2018 | Rusty WarnerB2C marketers must integrate enterprise marketing technology (EMT) components from multiple vendors to assemble their own unique EMT ecosystems. Working with enterprise marketing software suite...
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Report Now Tech: Digital Supply Chain Control Tower Solutions, Q4 2018
Forrester's Overview Of 14 Control Tower Providers
October 11, 2018 | George LawrieYou can use control towers to orchestrate demand forecasts, open new routes to market, and deliver differentiating customer experiences such as subscription fulfillment. But to access these...
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Report Forrester Analytics: Digital Marketing Tracker, Q2 2018
ForecastView Document
Forrester's Digital Marketing Tracker provides marketers and media professionals with a quarterly update of online advertising revenue trends globally. The tracker captures revenue and user data...
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Report Build An Action Plan For Video In Financial Services
Answer Nine Key Questions To Build An Effective Video Strategy
Most financial services providers offer little to no video content or tools on their apps or sites, even though their customers need those tools to help them learn and make decisions. Digital...
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Report Privacy Concerns Cripple Attribution Measurement
Changes Force Marketers To Pivot On How They Assess Google Advertising Effectiveness
October 10, 2018 | Tina MoffettThe marketing ecosystem is responding to increasing concerns about data ethics and privacy with tighter controls on data sharing. The impact on marketing performance measurement is severe,...
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Report Q&A: What Marketers Need To Know About Zero-Party Data
October 10, 2018 | Fatemeh KhatiblooB2C marketers know how difficult it is to build and maintain a trusted relationship with consumers. The introduction of regulations like the European Union's General Data Protection Regulation...
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Report Portfolio Ecosystem: The Central Nervous System For Delivering Business Strategy
Tools And Technology: The Strategic Portfolio Management Playbook
October 10, 2018 | Margo VisitacionCRM and enterprise resource planning (ERP) software are familiar systems of record for enterprises' customer and financial transactions, respectively. However, there's no equivalent system that...