Search Results
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Report ForecastView Global eCommerce Snapshot
ForecastView Infographic
December 12, 2018 | Susan WuWhile consumers spend $1.7 trillion online globally today, that spend and its anticipated growth vary by country and product. CPG manufacturers, retailers, and logistics firms want to know where to...
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Report Disruptive Innovations Are Happening In Every Industry
If Farmers Can Innovate, So Can You
Every company is facing future digital disruption from peers and new market entrants that are leveraging technology chains to deliver disruptive new market innovations. Even old school industries...
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Report How To Measure Social Programs
Performance Management: The Social Marketing Playbook
Social measurement is the bane of many marketers' existence. Marketers feel stuck with engagement metrics that don't tell them anything about the business impact of their social programs. This...
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Report The State Of The Digital Store
Landscape: The Digital Store Playbook
The face of retail continues to change. In-store digital experimentation is well underway, and digital business leaders have the technical know-how and an increasingly cross-functional view to lead...
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Report Make Room For The Autonomous Edge In Your IoT Strategy
Understand The Different Types Of Edge And How They'll Shape Your IoT Initiatives
December 12, 2018 | Paul Miller"The edge" is important in internet of things (IoT) deployments, but different domains (and vendors) offer contradictory explanations for what it is and why it demands your attention. This report...
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Report Measure Your Digital Intelligence Maturity
Assessment: The Digital Intelligence Playbook
Digital intelligence (DI) is advancing, but firms must speed up their progress to remain competitive and catch up with insights-driven businesses. Many firms are stymied by the breadth and depth of...
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Report Take The Measure Of Your L2RM Maturity
Assessment: The Lead-To-Revenue Marketing Playbook
December 12, 2018 | Lori WizdoTo help you assess the maturity of your lead-to-revenue marketing (L2RM) program, we've developed an assessment framework, comprising 20 criteria across five competencies — strategy, structure,...
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Report New Tech: Secure Communications, Q4 2018
Forrester's Landscape Overview Of 22 Providers
December 11, 2018 | Heidi SheyThis report presents an overview of the emerging vendors in the secure communications market. These are vendors whose offerings include a mix of encrypted messaging/text and additional...
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Report Top Research For CIOs: Customer Experience
Help Your Firm Realize The Value Of Superior CX
December 11, 2018 | Matthew GuariniIn the age of the customer, the ability to deliver a quality experience to your customers is a key differentiator. Position yourself to be the company that customers love, trust, and come back to,...
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Report The State Of Loyalty Strategies 2018
Benchmarks: The Customer Loyalty Playbook
December 11, 2018 | Emily CollinsForrester recently surveyed 45 marketers about their loyalty strategies to understand how they manage and measure customer loyalty and what challenges get in the way of success. This report...
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Report Gauge Your Continuous Delivery Maturity
Assessment: The Continuous Deployment Playbook
Today's customers demand great experiences, and fast. To satisfy them, infrastructure and operations (I&O) leaders and teams must ensure they can continuously deliver innovation, leveraging...
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Report Six Common Pitfalls On Indian Online Banking Websites
Learn From Industry Best Practices How To Avoid These Mistakes
December 11, 2018 | Arnav GuptaForrester recently concluded its Forrester Wave™ evaluation of online banking websites in India, which assessed the functionality and user experience (UX) of the online banking websites of seven...
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Report Build A Pragmatic Cloud Strategy That Delivers Real Value To Your Organization
December 11, 2018 | Lauren E. NelsonThere's no shortage of sensational stories about groundbreaking cloud strategies — but that's not the task at hand for most infrastructure and operations (I&O) professionals. Their job is to...
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Report Be Aware Of These Sourcing Trends For Managed Services And Cloud
Road Map: The Cloud Computing Playbook
December 11, 2018 | Bill MartorelliAs the nature of sourcing demand and delivery continues to evolve, infrastructure and operations (I&O) professionals will witness the impact of service delivery automation, which has been...
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Report Top Cybersecurity Threats In 2019
Landscape: The Security Architecture And Operations Playbook
December 11, 2018 | Josh ZelonisSecurity pros have the challenging task of using finite budgets to protect their business from every possible attack type in the threat landscape. One strategy for approaching this challenge is to...
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Report Chart Your Path To Social Media Maturity
Road Map: The Social Marketing Playbook
December 10, 2018 | Jessica LiuTo maximize the effectiveness of social media, B2C marketers should build a road map that gradually expands their social programs' footprint beyond outbound marketing. Read this report to identify...
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Report Emerging Technology Spotlight: Computer Vision
Computer Vision Gives Machines The Gift Of Sight
Thanks to massive training data sets, deep neural networks, and graphics processing units (GPUs), computers can now accurately identify objects and features in images and video. CIOs and business...
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Report Gauge Your CRM Maturity
Assessment: The CRM Playbook
December 10, 2018 | Kate LeggettAn explosion of channels, new technologies like artificial intelligence, and demanding consumers challenge organizations to reshape the way that they target, acquire, retain, understand, and...
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Report Justify Security Budget By Its Impact On Maturity
Business Case: The S&R Practice Playbook
December 10, 2018 | Jeff PollardSecurity leaders face challenges articulating which projects generate the most value for their organization. They often struggle to justify existing budgets, as well. To help you build the business...
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Report Keep Experimenting To Apply The Best Digital Technology For Your Store Environment
Benchmarks: The Digital Store Playbook
December 10, 2018 | Michelle BeesonForrester's 2018 Digital Store Capabilities Assessment benchmarked 10 leading retailers across France, the Netherlands, the UK, and the US. This evaluation helps digital business executives...
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Report From Singles' Day To Global Shopping Festival
This Year's 11.11 Event Showcased Alibaba's Business And Technology Innovations
December 10, 2018 | Xiaofeng Wang2018 marks the 10th anniversary of Singles' Day, the world's largest shopping festival. This year, event creator Alibaba renamed it the 11.11 Global Shopping Festival; the nearly $31 billion in...
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Report Forrester Analytics: Online Display Advertising Forecast, 2018 To 2023 (Global)
ForecastView Document
Online display is one of the fastest-growing digital advertising channels, driven by online video. It has been especially strong in Asia Pacific, courtesy of China; there, Alibaba is driving...
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Report Forrester Analytics: Digital-Influenced Retail Sales Forecast, 2018 To 2023 (US)
ForecastView Document
December 10, 2018 | Satish MeenaHalf of US retail sales are now digitally impacted, and we expect this to grow to 58% by 2023. This forecast calculates digital-influenced sales across 30 retail categories, with historical data...
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Report Organize And Staff For B2B Digital Transformation
Organization: The B2B eCommerce Playbook
December 7, 2018 | John BrunoToday's B2B eCommerce organizations must balance executing on a digital strategy with transforming a business. Individually, each priority represents a difficult challenge. Combined, they represent...
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Report Credible, Empathetic Content Wins Over Elusive B2B Buyers
Four Practices Deliver Value And Engage Your Buyers' Attention
Self-sufficient and digitally adept business buyers are tired of wading through piles of marketing and sales content that isn't helpful or interesting. B2B marketers need to step away from...