Search Results
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Report How To Be A Fast, Fearless, And Flexible Digital Business
The Best Advice From Forrester's 2018 Digital Transformation Forum
In May 2018, digital business strategy leaders gathered in Chicago for Forrester's Digital Transformation Forum. These leaders have faced digital business transformation challenges like managing...
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Report The Business Impact Of Digital Experience Technology Is Profitable Growth
Business Case: The Digital Experience Delivery Playbook
August 17, 2018 | Ted SchadlerArmed with the methods in this report, application development and delivery (AD&D) professionals can help their companies link digital experience strategy to the technology road map. First, assess...
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Report Make It Clear Why Prospects Should Bank With You
Digital Feature Fix: Give Prospects A Compelling Reason To Choose Your Bank
Our reviews for our Forrester Industry Wave™ reports often reveal that some bank, credit union, and credit card websites and mobile apps are missing important content, features, or functions that...
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Report Assess Your Strategic Portfolio Management Maturity
Assessment: The Strategic Portfolio Management Playbook
August 16, 2018 | Margo VisitacionStrategic portfolio management (SPM) practices enable an organization to select and execute on the investments necessary to embrace a customer-obsessed operating model. This report and assessment...
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Report Case Study: Advanced Measurement Transforms Marketing
Learn How Measurement Leaders ANZ Bank And The Estée Lauder Companies Drive Higher Returns On Marketing Investment
Understanding marketing effectiveness is getting harder. Consumers interact using online, offline, and mobile touchpoints — and archaic, last-touch measurement can't capture the effectiveness of...
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Report Four Steps For Building A Platform Business
Business Software Architecture, Craft, And Collaboration Are The Keys
August 16, 2018 | Randy HeffnerSoftware is critical to the platform business models digital-first execs across industries from accounting to transportation are pursuing. Beyond delivering the immediate customer value these...
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Report Enterprise Architecture In 2018 And Beyond
Vision: The EA Practice Playbook
August 16, 2018 | Gordon BarnettEnterprise architecture (EA) offers tremendous value as firms address digital transformation and how to become customer led, insights driven, fast, and connected. To see how the practice of EA will...
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Report Pragmatic Examples Of KPI Construction Within Industry Analyst Relations
August 16, 2018 | Kevin LucasAnalyst relations (AR) managers have neither time nor inclination to learn departmental performance methodologies. But they must still prove to executives that they're performing well and...
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Report Master The Mechanics Of Analytics For Revenue Growth
Match Revenue Objectives With Specific Analytical Methods For Better Sales And Marketing Alignment
August 16, 2018 | Allison SnowThere's a lot of ink spilled on the value of analytics and insights in organizations. And for good reason: Fast-growing companies use advanced analytics as a key function in their revenue agendas....
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Report The Future Of Data Security And Privacy: Growth And Competitive Differentiation
Vision: The Data Security And Privacy Playbook
Data is the lifeblood of digital businesses; protecting it from theft, misuse, and abuse is the top responsibility of every security and privacy leader. Hacked customer data can erase millions in...
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Report The Financial Payback For Marketing Measurement
Business Case: The Marketing Measurement And Insights Playbook
As marketers are increasingly held accountable for the financial returns of their efforts, they need sophisticated measurement that accurately apportions credit to the myriad touchpoints in a...
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Report Omnichannel Commerce Metrics That Matter
Performance Management: The Omnichannel Commerce Playbook
August 15, 2018 | Brendan WitcherTo achieve key business goals with omnichannel programs, digital strategy professionals need to ensure that they have the right metrics in place. But not all metrics are created equal, and success...
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Report Your Digital Experience Technology Strategy Starts With A Customer Journey Map
Strategic Plan: The Digital Experience Delivery Playbook
August 15, 2018 | Ted SchadlerAs firms like REWE Group and Schneider Electric have learned, digital experience strategy shapes the technology you need — an investment that can take five years and cost between $20 million and...
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Report B2B Digital Sales Transformation: Three Global Leaders Share Best Practices
Fuel Your Evolution With An Innovation Mindset
B2B marketing and sales leaders must transform their sales forces to keep pace with digitally oriented buyers. We gleaned best practices from three global digital sales leaders at Cisco Systems,...
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Report The State Of US mCommerce 2018: Direct Revenues Belie Trillion-Dollar Store Sales Impact
Smartphone Highlights From The Forrester Data: Mobile And Tablet Commerce Forecast, 2017 To 2022 (US)
Too many digital business professionals still treat mCommerce as a scaled-down version of eCommerce. They become discouraged by low conversion rates and lackluster app downloads, despite years of...
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Report Agency Holding Companies Need A Brave New Business Model
The CMO Growth Agenda Forces Agency Holding Companies To Rearchitect Their Raison D'être
The CMO/agency relationship is at risk. Brands are turning to in-house agencies; company growth agendas bring in CIOs and other business stakeholders; ad budgets face constant pressure; and...
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Report When And How To Start The Shift To Omnichannel Content
August 13, 2018 | Ryan SkinnerMarketers must abandon the content mindset of "do more, better." In 2018, the goal must be to "do smarter." Customers demand content that better answers their unique needs. Businesses demand more...
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Report Consumers Are Connected; Your Company Isn't
The State Of Emerging Technology In Digital Experiences
Customers are more connected than ever, yet businesses have been slow to adopt the same devices, platforms, and channels to meet consumers where they are. To help digital business strategy...
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Report Choose The Right Technologies To Support Your GRC Program
Tools And Technology: The Governance, Risk, And Compliance Playbook
There comes a point in any GRC program when the massively complex efforts involved become too cumbersome to manage in separate systems and manual processes. Even if it were possible, there would be...
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Report IoT Delivery Best Practice: Adopt A Tailored Agile Process
Tailor Agile Practices To Include Hardware Teams And Rapid Prototyping
August 13, 2018 | Jeffrey S. HammondThis report is one of a series of best practices for building and deploying smart products to the internet of things (IoT). When building solutions for the IoT, teams must modify standard Agile...
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Report New Tech: Influencer Marketing Solutions, Q3 2018
Forrester's Landscape Overview Of 34 Influencer Marketing Solution Providers
August 13, 2018 | Ryan SkinnerCustomers' ad avoidance plus their distaste for brand communications equals marketers eager for new ways to reach customers and for new voices with which to reach them. Influencers with online...
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Report You Don't Need A "Social Marketing" Strategy
Vision: The Social Marketing Playbook
Most marketers use social media, but few can quantify its value. In this report, we show how brands use social tactics to achieve marketing goals across the customer life cycle and how they use...
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Report Now Tech: Cloud Contact Center Providers, Q3 2018
Forrester's Overview Of 24 Cloud Contact Center Providers
August 10, 2018 | Art SchoellerYou can use cloud contact center providers to rapidly deliver critical contact center capabilities, reduce or eliminate capex for hardware and software, and protect existing contact center...
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Report Look For Banking Applications With Embedded Artificial Intelligence
Off-The-Shelf Capabilities Offer A Fast Path Toward AI
August 10, 2018 | Jost HoppermannArtificial intelligence (AI) has quickly become a key tool for leading banks to improve customer experience, increase process efficiency, and drive revenue. AI's increasing maturity means that...
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Report eCommerce In China: Trends And Outlook For The Largest eCommerce Market In The World
Highlights From The Forrester Data: Online Retail Forecast, 2017 To 2022
August 10, 2018 | Lily VaronIn 2015, China surpassed the US to become the largest eCommerce market in the world. China now accounts for 83% of all online retail sales in the Asia Pacific region. This report examines eCommerce...