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  • Report Why And How To Iterate: Deliver Value And Quality To Reveal And Meet User Needs

    A Design Revolution Series Report

    Iterating is key to designing well. And design often must mesh with Agile, in which iterating is also key. Why do design and Agile both use iteration? Because iterating produces insight into what...

  • Report Research Overview: The Design Revolution

    A Customer Experience Guide To Advancing Your Design Maturity, Overcoming Myths About Design, And Staffing For Good Design

    This document is a short overview of the "Design Revolution" series with links to the documents it contains. The series lays out for experience design (XD) professionals and their colleagues the...

  • Report Gauge Your B2B eCommerce Digital Maturity

    Assessment: The B2B eCommerce Playbook
    August 27, 2019 | Joe Cicman

    As B2B C-suites increasingly demand that their companies accelerate their digital transformation efforts, digital business professionals face more pressure to show progress and benchmark their...

  • Report Agile Methodology Embeds Customer Obsession In Marketing

    Intermediate Level: Process Practices For The Marketing Innovation Playbook
    July 1, 2019 | Ryan Skinner

    Once you've established customer-obsessed processes, you're ready to advance them using Agile methodologies. The forces that drove Agile into developer communities have hit marketers just as hard....

  • Report Digital Business Requires Agile Financial Planning

    Performance Management: The Agile Software Leadership Playbook
    February 28, 2019 | Margo Visitacion

    In the battle to win new customers, companies have turned to Agile practices to deliver software-based products and services that provide great customer experiences. The shift to Agile dev...

  • Report Build An Agile BI Organization To Support An Insights-Driven Culture

    February 19, 2019 | Boris Evelson

    An insights-driven organizational culture is key to enterprise success and competitive differentiation, and Agile business intelligence (BI) is a required foundational component to make it succeed....

  • Report Early Adopters Of VSM Start To See The Light

    How Early Adopters Of Value Stream Management Align App Dev With Business Outcomes
    February 13, 2019 | Christopher Condo, Bill Seguin

    Value stream management (VSM) tools are starting to emerge to fill the gaps that DevOps alone can't, such as the capture and visualization of KPIs and the ability to connect business needs to value...

  • Report Elevate Your Design Practice To Differentiate Experiences

    Intermediate Level: Design Practices For CX Transformation
    December 14, 2018 | Jennifer Wise

    Getting experience design right is essential to CX transformation — it means performing specific activities required for defining and refining experiences based on your vision and research-based...

  • Report Rethink Metrics To Gain DX Traction

    Performance Management: The Digital Experience Delivery Playbook
    December 6, 2018 | Mark Grannan, Danielle Jessee

    Traditional, centralized application development and delivery (AD&D) teams often measure only two things: time and budget. Without the right metrics, AD&D doesn't have clarity about digital...

  • Report Upgrade Your BI Data Architecture For Agile Insights, Part 1

    The Three-Part Guide To BI Modernization
    December 4, 2018 | Boris Evelson

    The three-tier "layer cake" business intelligence (BI) architecture based on ETL, an enterprise data warehouse, and a BI tool is inflexible and outdated. This report, part one of our BI...

  • Report Get Faster And Better Insights From Your BI Tools, Part 2

    The Three-Part Guide To BI Modernization
    December 4, 2018 | Boris Evelson

    A single enterprise business intelligence (BI) platform that only targets descriptive and diagnostic analytics applications is a thing of the past, especially for large enterprises. This report...

  • Report Build The Right Software Better And Faster With Agile And DevOps Metrics

    Performance Management: The Modern Application Delivery Playbook
    November 29, 2018 | Diego Lo Giudice

    Customer-obsessed strategies put application development and delivery (AD&D) leaders under tremendous pressure to deliver quickly rather than perfectly. But AD&D pros also know they must deliver...

  • Report Coming Soon: Agile Content Curation And Orchestration Will Redefine CMS

    It's The End Of Web CMS As We Know It (And I Feel Fine)
    November 15, 2018 | Mark Grannan

    Web content management systems (CMSes) are evolving as channel-centric technologies give way to omnichannel digital efforts, boosting the value of content in all formats delivered to all users. As...

  • Report Three Ways To Evolve CX Prioritization

    Advanced Level: Prioritization Practices For CX Transformation
    November 13, 2018 | Ryan Hart

    Companies with well-established, high-functioning prioritization competencies have a wide-open opportunity for innovation and experimentation. Customer experience (CX) professionals can focus their...

  • Report Predictions 2019: Software

    Software Innovation Builds Upon Cloud, Collaboration, AI, And More
    November 8, 2018 | Christopher Condo, Randy Heffner, Duncan Jones

    Making predictions is hazardous, particularly about the future. Nevertheless, our intrepid software analyst team offers a handful of predictions about important changes in development tools and...

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