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• Report The Six Tenets Of Product Information Management

  A Guide To Winning The Product Content Arms Race

  March 28, 2019 | Bruce Eppinger

  Product information drives the cost-effective differentiators of online shopping experiences. The need for more information in more channels and the demand for optimized product content in each of...

• Report The State Of Retailing Online 2019: Omnichannel, Marketing, And Personalization

  Landscape: The Retail eCommerce Playbook

  March 25, 2019 | Sucharita Kodali

  Forrester conducts the annual "The State Of Retailing Online" study by the National Retail Federation (NRF). This research summarizes attitudes and investments that retailers and digital business...

• Report It Takes A Village To Deliver World-Class B2B Commerce

  Tools And Technology: The B2B eCommerce Playbook

  January 29, 2019 | Allen Bonde

  Producing an effective B2B eCommerce technology strategy is like planning for a successful journey: You need a good map, a proper guide, and the right tools. In the age of the customer, B2B digital...

• Report Omnichannel Requires Scoring A Trifecta With Technology Solutions

  Tools And Technology: The Omnichannel Commerce Playbook

  January 8, 2019 | Brendan Witcher, Claudia Tajima

  In today's "anywhere, anytime" commerce, digital business professionals race to fully modernize their commerce systems but are coming to terms with the fact that omnichannel is far more complex...

• Report Now Tech: Product Information Distribution Services (PIDS), Q4 2018

  Forrester's Overview Of 23 Product Information Distribution Service Providers

  December 18, 2018 | Bruce Eppinger, George Lawrie

  You can use product information distribution services (PIDS) to manage data feed requirements, simplify connectivity, and improve the quality of product information. But to access these benefits,...

• Report The Forrester Wave™: B2C Commerce Suites, Q3 2018

  The 11 Providers That Matter Most And How They Stack Up

  September 13, 2018 | Bruce Eppinger, John Bruno

  In our 31-criterion evaluation of B2C commerce suites providers, we identified the 11 most significant ones — commercetools, Digital River, Elastic Path Software, Episerver, IBM, Kibo Commerce,...

• Report The Forrester Wave™: B2B Commerce Suites, Q3 2018

  The 12 Providers That Matter Most And How They Stack Up

  September 13, 2018 | John Bruno, Bruce Eppinger

  In our 33-criterion evaluation of B2B Commerce Suites providers, we identified the 12 most significant ones — Apttus, Episerver, Handshake, IBM, Insite Software, Intershop, Magento, Oracle,...

• Report The Forrester Automotive Wave™: European Websites, Q3 2018

  European Auto Brands' Sites Don't Meet Customers' Evolving Expectations

  August 29, 2018 | Brendan Miller, Alex Causey

  More than half of European consumers spend 10 hours or more researching a new car, and nearly three-quarters consider three or more brands before they purchase or lease a vehicle. To gauge how...

• Report The Five Key Success Factors Of Every Digital Business

  Strategic Plan: The Retail eCommerce Playbook

  August 22, 2018 | Sucharita Kodali

  Successful organizations are largely driven by the right people, the right organizational structure, and an innovative idea for selling online that often reinforces brick-and-mortar stores. In the...

• Report Now Tech: Global Merchant Payment Providers, Q3 2018

  Forrester's Overview Of 31 Global Payment Providers

  July 2, 2018 | Brendan Miller

  For omnichannel retailers, accepting electronic payments is highly complex. It includes transmitting sensitive financial information, managing a diverse array of payment methods and tender types,...

• Report The Forrester Automotive Wave™: US Websites, Q2 2018

  The Playing Field Is Wide Open For Carmakers To Break Away

  June 18, 2018 | Brendan Miller, Andrew Hogan

  US new auto sales surpassed 17 million vehicles in 2017 — one of the best years on record for the auto industry. Can it do better? Over 90% of US auto shoppers used manufacturers' websites to guide...

• Report The Forrester Wave™: Product Information Management Solutions, Q2 2018

  The 10 Providers That Matter Most And How They Stack Up

  June 18, 2018 | Bruce Eppinger

  In our 27-criteria evaluation of product information management (PIM) providers, we identified the 10 most significant ones — Agility Multichannel, Contentserv, EnterWorks, IBM, Informatica,...

• Report Now Tech: Commerce Service Providers, Q2 2018

  Forrester's Overview Of 29 Commerce Service Providers

  June 4, 2018 | Lily Varon

  Digital businesses can use commerce service providers (CSPs) to design their digital commerce strategy and ecosystem, create immersive commerce experiences, and build and integrate digital commerce...

• Report Now Tech: B2B Commerce Suites, Q2 2018

  Forrester's Overview Of 18 B2B Commerce Suites Providers

  June 1, 2018 | John Bruno, Bruce Eppinger

  You can use B2B commerce suites to digitize buying and selling processes, provide convenient engagement for customers, personalize the buying experience, and uncover valuable customer insights. But...

• Report Now Tech: B2C Commerce Suites, Q2 2018

  Tools And Technology: The Retail eCommerce Playbook

  June 1, 2018 | Bruce Eppinger, John Bruno

  You can use B2C commerce suites to deliver online shopping, brand engagement, and customer service. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors...

• Report New Tech: Payments For Platform And Marketplace Businesses, Q2 2018

  Forrester's Landscape Overview Of 20 Payment Providers That Service Platform And Marketplace Business Models

  April 20, 2018 | Brendan Miller

  Digital business executives implementing platform or marketplace business strategies have found that payments can become a quagmire, mucking up the smooth exchange of value. To pull off great...

• Report Now Tech: Recurring Customer And Billing Management, Q2 2018

  Forrester's Overview Of 34 Recurring Customer And Billing Management Providers

  April 17, 2018 | Lily Varon

  You can use recurring customer and billing management solutions to: 1) easily configure pricing models; 2) manage customer relationships; and 3) get insight into recurring customers and revenues....

• Report The State Of Retailing Online 2018: Store Investments, Business Objectives, And Mobile

  Benchmarks: The Retail eCommerce Playbook

  March 26, 2018 | Sucharita Kodali

  The annual "The State Of Retailing Online" study by Shop.org, the digital division of the National Retail Federation (NRF), conducted by Forrester, is a summary of attitudes and investments that...

• Report Best Practices For Commerce Platform Migration

  Use Seven Tactics To Adopt A New Commerce Platform

  March 8, 2018 | Bruce Eppinger

  Delivering outstanding digital commerce experiences means focusing on the customer and innovation. To meet ever-rising customer expectations, 57% of retail digital business decision makers whom we...

• Report Building The Business Case For Omnichannel Commerce

  Business Case: The Omnichannel Commerce Playbook

  March 5, 2018 | Brendan Witcher

  Digital retail executives must build effective omnichannel business cases to minimize the risk of launching initiatives that: 1) lack critical internal support; 2) fail to meet customer...

• Report Commerce Technology Investment Trends: 2017 To 2018

  October 5, 2017 | Bruce Eppinger, Claudia Tajima

  Digital businesses from retailers to branded manufacturers are increasing their investment in tools and technologies across commerce platforms, omnichannel, and the digital store. The simple...

• Report The Forrester Wave™: B2B Commerce Suites For Midsize Organizations, Q3 2017

  The 11 Providers That Matter Most And How They Stack Up

  August 31, 2017 | Andy Hoar

  In our 35-criteria evaluation of B2B commerce suite providers, we identified the 11 most significant vendors — BigCommerce, CloudCraze, Episerver, Handshake, Insite Software, Intershop, Magento...

• Report The Forrester Wave™: Recurring Customer And Billing Management, Q3 2017

  Customer-Centric Billing Solutions Move Beyond Subscriptions To Enable Recurring Customer Relationships

  July 31, 2017 | Lily Varon

  In our 35-criteria evaluation of recurring customer and billing management providers, we identified the nine most significant ones — Apttus, Aria Systems, BillingPlatform, Digital River,...