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The Employee Experience Playbook For 2019

Transform The Employee Experience To Drive Business Performance

Missing from most workforce technology strategies today is an understanding of what makes employees truly engaged and productive — and how this directly affects customer experience and financial...

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  • Report US Tech Market Outlook For 2017 And 2018: Mostly Sunny, With Clouds And Chance Of Rain

    Expect 4.8% To 5.2% Growth, With Cloud And The BT Agenda Driving Accelerated Rates In Software And Consulting Services
    May 8, 2017 | Andrew Bartels

    CIOs and other tech decision makers face a positive economic environment, but an uncertain political environment in 2017 and 2018. Growing consumer spending and business investment will keep CIOs...

  • Report Redefine Your Workforce Enablement Policy To Empower Employees

    July 28, 2016 | Christopher Voce, Christian Kane

    Supporting a customer-obsessed model requires that an organization manage six levers: structure, culture, talent, metrics, process, and technology. To arm employees with the technology they need to...

  • Report US Tech Market Outlook For 2016 And 2017: Cloud And Business Caution Will Slow Growth

    Cloud Reaches A Tipping Point In US Tech Budgets, Rippling Through All Categories
    May 6, 2016 | Andrew Bartels

    CIOs and other tech decision-makers will have to navigate conflicting positive and negative forces on their firms' tech spending in 2016 and 2017. On one hand, adoption of cloud is spreading to the...

  • Report US Tech Market Outlook For 2015 And 2016: The BT Agenda Powers Steady Expansion

    Software Expansion Offsets Weak Hardware And Outsourcing Demand
    June 29, 2015 | Andrew Bartels

    Three trends dominate our updated US tech market forecast for 2015 and 2016. First, spending by CIOs and their business partners on the business technology (BT) agenda to win, serve, and retain...

  • Report US Government Spending And The BT Agenda

    Federal BT Spending Slightly Lags Private Sector BT Spending
    March 27, 2015 | Andrew Bartels, Chip Gliedman

    Government agencies at federal, state, and local levels are expanding their technology management agendas beyond infrastructure management and internal operations (i.e., IT) to include greater...

  • Report US Tech Market Growth Remains Solid For 2014 And 2015

    The BT Agenda Will Be The Main Driver Of 5% To 6% Growth
    October 22, 2014 | Andrew Bartels

    So far, 2014 is turning out to be a relatively normal year for the US tech market, with growth in the 5% to 6% range. Unlike past years, we have not had to ratchet down our spring forecast due to...

  • Report Sizing The US CIO's Business Technology Agenda

    Business Technologies Will Grow Faster Than Information Technologies And Will Exceed Half Of New Project Spending
    October 14, 2014 | Andrew Bartels

    In the age of the customer, CIOs must prioritize technologies that help firms win, serve, and retain customers. This includes front-office technologies like customer relationship management (CRM),...

  • Report US Tech Market Outlook For 2014 And 2015 — Solid, Steady Growth

    Customer-Facing Technologies Will See The Fastest Growth
    April 24, 2014 | Andrew Bartels

    Our updated US tech market forecast indicates that US CIOs can plan for 6% to 7% increases in their tech budgets in 2014 and 2015, after several years in which they have had to be cautious in their...

  • Report Government Spending Brinksmanship Drags Down The 2013 US Tech Market Outlook

    We Cut Our 2013 Spending Growth Estimate To 3.9% From 5.7%
    October 25, 2013 | Andrew Bartels

    By rights, US CIOs should be looking at a relatively decent 6% growth in their tech purchases in 2013, as we had predicted earlier this year. Instead, the drag on the US economy and on US tech...

  • Report A Mixed Outlook For The Global Tech Market In 2013 And 2014

    The US Market And Software Buying Will Be The Drivers Of 2.3% Growth This Year And 5.4% Growth Next Year
    July 12, 2013 | Andrew Bartels

    CIOs in different regions of the world will generally match changes in their budgets to local economic conditions; their purchases of IT goods and services in 2013 and 2014 will grow, stay flat, or...

  • Report Predicting Individuals' Loyalty To Mobile Computing Ecosystems

    As Multidevice Adoption Spreads, Today's Weak Attachment To Vendor Ecosystems Will Strengthen
    May 15, 2013 | Charles S. Golvin

    Personal technology vendors are engaged in a battle for their customers' loyalty, which (they hope) will translate to ongoing investment in related devices, software, and services. As individuals...

  • Report US Tech Market Outlook For 2013 And 2014: Better Times Ahead

    We Forecast 6% ICT Spending Growth For Both Years
    April 25, 2013 | Andrew Bartels

    US CIOs remain torn between their need to invest in new mobile, cloud, and smart technologies and their fear of encountering economic doldrums (or worse). Over the past two and a half years, these...

  • Report Forrester Research World Tablet Adoption Forecast, 2012 To 2017 (Global)

    ForecastView Spreadsheet
    January 16, 2013 | Michael O'Grady

    Global sales and installed base for tablet devices in 53 countries. Breaks out installed base of consumer- and business-owned tablets by country and new and replacement tablet sales. Also...

  • Report Windows: The Next Five Years

    As Mobile Device Sales Surpass PCs, CIOs Will Need To Corral A Troika Of OS Leaders
    October 22, 2012 | Frank E. Gillett

    The launch of Windows 8 is a major pivot point for Microsoft — and for IT leaders and the individuals they support. The new Windows 8 user experience (UX) and programming model will transform the...

  • Report Tech Vendor Outlook For The US In 2012 To 2013

    Software And IT Consulting Services Have The Best Prospects
    April 9, 2012 | Andrew Bartels

    The US tech market outlook for vendors is looking brighter for 2012 and 2013, with the US tech market projected to grow by 7.5% in 2012 (7.1% including telecommunications services) and even faster...

  • Report US Tech Market Outlook For 2012

    Slower Than Expected 2011 Spending Portends 6.6% Growth In 2012
    December 20, 2011 | Andrew Bartels

    The US tech market posted weaker growth in 2011 than we expected; the outlook for 2012 is for more of the same, with business and government purchases of IT goods and services growing by 6.8% to...

  • Report Microsoft's Shrinking Window For Tablets

    Windows 8 Shows Promise, But Its Fifth-Mover Product Strategy Is Late
    November 29, 2011 | J. P. Gownder, Sarah Rotman Epps

    Microsoft faces challenges in the tablet market due to its late entry. While Windows 8 looks like a promising product for tablet computing, its release won't come until sometime next year. Though...

  • Report US Marketers: Stay Ahead Of 2D Bar Code Adoption

    Start Piloting Now To Be Prepared To Benefit From Growing Consumer Use
    November 14, 2011 | Melissa Parrish

    The 2D bar code is a promising mobile marketing tactic: It provides marketers a quick way to bridge the offline-online gap and enhance consumer engagement with their target audience anytime,...

  • Report What CEOs Of Small Software Companies Need To Do In 2011

    How To Find The Best Opportunities In A High-Growth Market
    July 7, 2011 | Andrew Bartels

    The software market is poised to enjoy its best growth in a decade, and small software companies face great growth opportunities as their larger competitors struggle to adapt to a new world of...

  • Report US Tech Market Outlook: Q1 2011

    Building A Springboard In 2011 For Even Stronger Growth In 2012
    April 1, 2011 | Andrew Bartels

    While overall US tech market growth of 8.0% in 2011 will be a bit slower than the 8.9% growth in 2010, this year will still be a bright year for tech vendors. Yet, based on their own revenue...

  • Report iPad Challengers Have Flawed Product Strategies

    Android Tablets Are Poised To Fail; Amazon.com Could Topple The Apple Cart
    March 10, 2011 | Sarah Rotman Epps

    With Android smartphone sales surging, it's easy to think that Android-based devices will be the foil to the Apple iPad in the tablet market. But that's not what we see: Miscalculations in pricing...

  • Report US Tech Industry Outlook For 2011

    Insurance Transformation Exposes Key Opportunities For Technology Vendors
    December 14, 2010 | Andrew Bartels

    The US insurance industry represents 3.2% of gross domestic product (GDP) and generated nearly $1 trillion in revenues in 2009, but even with that big number, premium growth has been declining for...

  • Report The Age Of Computing Diversity

    The ICT Industry Is Broadening Out From The Wintel Monoculture
    September 16, 2010 | Frank E. Gillett

    The computing industry is exiting an era built mostly on general-purpose, good enough central processing units (CPUs), servers, systems designs, software, Web apps, and client devices. These...

  • Report Windows 7 Early Adopters Are Very Satisfied

    A Surprising Number Of Consumers Have Upgraded Their Old PCs
    March 29, 2010 | J. P. Gownder, Abe Garon

    Early adopters drive the initial success of most tech products. Early adopters have now had an opportunity to test-drive Windows 7, Microsoft's latest operating system. Our survey data reveals good...

  • Report Windows 7 Succeeds In Raising Awareness

    But Many Consumers Are Still Uncertain About Upgrading From XP
    March 29, 2010 | Abe Garon, J. P. Gownder

    With its recent launch of Windows 7, Microsoft faces two key challenges: The product must perform well enough to live up to the lasting legacy of Windows XP while at the same time overcoming...