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The B2B Marketing Playbook For 2020

A Guide To Surviving And Thriving In The B2B Marketing Renaissance

Dramatic changes in buyers' behavior, digitally disruptive business models, and fast-paced technology evolution have changed the business landscape to such a great extent that B2B marketing is now...

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  • Report Demand Insights: The SMB Hardware Infrastructure Market

    SMBs' Plans For Servers, Storage, Virtualization, Form Factors, And Cloud Computing
    April 20, 2011 | Tim Harmon

    Suppliers of infrastructure hardware to small and medium-size business (SMB) buyers are poised for better times, given plans by SMBs to upgrade their software and associated hardware...

  • Report Banking And Insurance Cloud Usage, Risk Perceptions, And Decision-Makers

    December 9, 2009 | Ellen Carney

    Based on the 2009 Business Data Services hardware survey, this is a banking and insurance industry look at cloud computing and cloud storage usage, risk perceptions, and decision-maker data.

  • Report Hardware Tech Marketers Bank On The Small Financial Services Market

    May 6, 2009 | Ellen Carney

    Not too long ago, IT hardware vendors banked on the business they got from financial services industry giants like Morgan Stanley, The Royal Bank of Scotland, and AIG. When the Wall Street bubble...

  • Report Hardware Vendor Positioning Benchmark, Q1 2008

    A Review Of Hardware Marketing Practices With A Self-Assessment Tool
    March 26, 2008 | Norbert Kriebel

    Forrester used its vendor positioning review (VPR) methodology to evaluate the positioning of eight top hardware vendors across 14 criteria to determine where they are currently positioning...

  • Report The State Of SMB Hardware Adoption: 2007

    Business Data Services North America And Europe
    October 31, 2007 | Michael Speyer

    How are small and medium-size businesses (SMBs) adopting, using, and managing hardware, including hardware budgets, PCs and laptops, servers, storage, networks, and services? This document gives...

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