Search Results
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Report More Firms Are Using The Insights Center Of Excellence To Drive Value
Organization: The Customer Analytics Playbook
July 19, 2017 | Cinny LittleCustomer insights pros struggle with how to keep maturing their capabilities and drive more actions from insights. How you organize affects your success. This report shows how the insights center...
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Report Q&A: The Top Seven Questions About The Insights Center Of Excellence
May 22, 2017 | Cinny LittleDespite investment in data, technology, and people, firms aren't turning enough insights into actions with business outcomes. An insights center of excellence (CoE) will help customer insights (CI)...
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Report Balance Global And Local Needs With A Social Intelligence Center Of Excellence
February 17, 2017 | Samantha Ngo, Cinny LittleB2C marketers rely on social insights to help them understand their local customers' needs, preferences, affinities, and behaviors. But multinational companies need to balance the universal...