Search Results
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Report Use The Insights Center Of Excellence To Orchestrate Analytics Across Organizational Silos
Organization: The Customer Analytics Playbook
January 4, 2019 | Cinny LittleCustomer insights (CI) pros struggle with how to mature their capabilities in driving more actions from data and insights. How you organize affects your success. This report shows that the insights...
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Report Q&A: The Top Seven Questions About The Insights Center Of Excellence
May 22, 2017 | Cinny LittleDespite investment in data, technology, and people, firms aren't turning enough insights into actions with business outcomes. An insights center of excellence (CoE) will help customer insights (CI)...
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Report Balance Global And Local Needs With A Social Intelligence Center Of Excellence
February 17, 2017 | Samantha Ngo, Cinny LittleB2C marketers rely on social insights to help them understand their local customers' needs, preferences, affinities, and behaviors. But multinational companies need to balance the universal...