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The SaaS Transformation Playbook For 2019

Optimize Your Business Applications For Value And Flexibility

Companies looking to maintain their competitive edge and execute on digital transformation strategies need modern, flexible business applications. Forrester's SaaS transformation playbook outlines...

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  • Report China Tech Market Outlook, 2019 To 2020

    2019 Will Be A Year Of Rebalancing For China's Decision Makers
    January 15, 2019 | Charlie Dai

    Technology spending in China will reach US$256 billion in 2019 as the Chinese government and enterprises leverage digital technologies to further drive reforms and transformations. This report...

  • Report Assess Legacy Applications' Effectiveness To Prioritize Which To Upgrade Or Replace

    Effectiveness: The SaaS Transformation Playbook
    October 12, 2018 | Duncan Jones

    Business applications should be key enablers of enterprises' digital transformation, yet Forrester's research of technology decision makers found that many believe their current business...

  • Report Smart Cloud Contract Negotiation Strategies

    Business Case: The Cloud Computing Playbook
    April 20, 2018 | Bill Martorelli, Liz Herbert

    With accelerating usage of the cloud comes the growing need to contract effectively. The apparent simplicity of the cloud in theory masks considerable complexity in practice. Enterprise customers...

  • Report Building The Business Case For Omnichannel Commerce

    Business Case: The Omnichannel Commerce Playbook
    March 5, 2018 | Brendan Witcher

    Digital retail executives must build effective omnichannel business cases to minimize the risk of launching initiatives that: 1) lack critical internal support; 2) fail to meet customer...

  • Report Benchmark Against Best Practices To Optimize CRM Performance

    Benchmarks: The CRM Playbook
    March 2, 2018 | Kate Leggett, John Bruno

    To succeed in the age of the customer, application development and delivery (AD&D) professionals who support CRM cannot afford failed technology initiatives. We surveyed 221 business and tech...

  • Report Australia Tech Market Outlook, 2018 To 2019

    CIOs Will Focus Investments On Increasing Business Speed
    February 20, 2018 | Tim Sheedy

    This is the time of year when Australian CIOs and their partners in the business plan their 2018 technology budgets. To help CIOs with this process, this report provides our current forecast for...

  • Report Transform Customer Processes And Systems To Improve Experiences

    Executive Overview: The CRM Playbook
    February 16, 2018 | Kate Leggett

    The age of the customer means that a focus on the customer now matters more than any other strategic imperative. Forrester's CRM playbook outlines four steps that application development and...

  • Report China Tech Market Outlook, 2018 To 2019

    Technology Investment In Digital Innovation And Ecosystem Expansion Remains Strong As China Reforms
    January 16, 2018 | Charlie Dai

    Technology spending in China will reach $234 billion in 2018 as the Chinese government and enterprises further drive necessary reforms by investing in technologies for digital innovation and...

  • Report Five Key CRM Trends For 2018 That Shape How Companies Drive Relationship And Revenue

    Vision: The CRM Playbook
    January 16, 2018 | Kate Leggett

    In the age of the customer, good customer experiences are the only sources of competitive differentiation. CRM has the potential to transform customer relationships, but companies have only started...

  • Report Refine Your Cloud Maturity Through Continual Assessment

    Continuous Improvement: The Cloud Computing Playbook
    January 12, 2018 | Lauren E. Nelson, Bill Martorelli

    As infrastructure and operations (I&O) leaders consider the next stage in their cloud evolution, Forrester recommends three key measurement and comparison practices: 1) Benchmark cloud adoption...

  • Report Predictions 2018: Cloud Computing Accelerates Enterprise Transformation Everywhere

    New Private Cloud Options And Even More Public Cloud And SaaS Innovations Will Power Enterprise Transformation In 2018

    After a decade of powering digital transformation in small and medium-size businesses, cloud computing has quickly become a must-have enterprise technology. Cloud's impact has been global, yet...

  • Report How To Secure Funding For Your SaaS Migration

    Business Case: SaaS Transformation Playbook
    October 11, 2017 | Duncan Jones, Liz Herbert

    Traditional budgeting and ROI-based financial evaluations are the main obstacles to application development and delivery (AD&D) leaders' efforts to transform their business applications portfolios....

  • Report Assess CRM Capabilities To Pinpoint Opportunities

    Use Forrester's Best Practices Framework For CRM Success
    September 12, 2017 | Kate Leggett

    This report helps application development and delivery (AD&D) pros who are looking to implement customer relationship management (CRM) strategies and solutions. The effects of automation and...

  • Report How To Set The Right Strategy For SaaS Integration

    Digital Business Design Takes Precedence Over Technical Approaches
    April 21, 2017 | Randy Heffner

    Vendors market cloud integration products — most notably integration platform as a service (iPaaS) — as if they take care of all an enterprise's software-as-a-service (SaaS) integration needs. Yet...

  • Report 2017 Tech Budget Benchmarks

    Use Our Benchmarks To Transform Your Tech Budget, Not Just Defend It
    March 28, 2017 | Andrew Bartels

    CIOs feel ambivalent about tech budget benchmarks. They need them to respond to CEO and CFO questions about tech spending levels, but they also know the top-line metrics don't really say much. This...

  • Report Business Platforms Power Your Digital Business

    Business Platforms Are The Foundation For New Value Creation
    March 15, 2017 | Dan Bieler

    Business platforms will reshape a wide variety of industries, markets, and work arrangements, leveraging data analytics to create new customer value ecosystems. Business platforms will push...

  • Report Vendor Landscape: Workday Services Partners

    Workday Customers Look To Partner Ecosystem To Accelerate Implementation And Maximize Business Value
    March 10, 2017 | Liz Herbert, Paul D. Hamerman

    As companies seek to improve business flexibility and engage employees with digital experiences, they are migrating traditionally on-premises systems of record to software-as-a-service (SaaS)...

  • Report Preparing For A Salesforce Negotiation

    Plan Ahead To Manage With This Fast-Growing, Strategic SaaS Partner
    February 15, 2017 | Liz Herbert, Mark Bartrick

    Salesforce is now a giant in the enterprise software space — with nearly 200,000 customers. The software-as-a-service (SaaS) behemoth now offers a comprehensive suite of solutions for the...

  • Report The State Of Network Security: 2016 To 2017

    January 26, 2017 | Heidi Shey

    This data-driven report outlines budgeting and spending, security group responsibilities, network security technology, and services adoption in North American and European organizations for 2016 to...