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  • Julie A. Ask

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  • Report Augmented Reality: Emerging Tools To Explore

    Augmented Reality (AR) Offers Simple Utility Today, But The Best Experiences Are Yet To Come
    July 5, 2016 | Julie A. Ask, Laura Naparstek

    In 2016, the app-based game Pokémon Go inspired consumers to adopt AR experiences on their smartphones, forcing enterprises to ask, "Should I leverage the rising popularity of AR in my own mobile...

  • Report Make Smart Wireless Location Technology Decisions

    Hint: Beacons Aren't Always The Answer

    Forrester's "Building Mobile Services? Location Matters" report helps digital business professionals understand how location services can translate consumer needs and motivations into business...

  • Report Win Your Offline Mobile Moments

    Use Mobile To Break Down Channel Barriers On-Premises
    February 25, 2015 | Adam Silverman, Julie A. Ask

    Your customer is experiencing a mobile mind shift. She expects to get anything she wants, immediately and in context. Whether she's in your store making a product decision or navigating an airport,...

  • Report Executing End-To-End Mobile Services

    October 17, 2014 | Julie A. Ask

    Mobile technologies are tactics — not strategies in themselves. Too often mobile services conversations start with "Let's build an app." Instead, decisions like these should only be undertaken once...

  • Report Building Mobile Services? Location Matters

    Intelligent Location Enables Smart Consumer Engagement
    June 23, 2014 | Julie A. Ask

    Consumers are very task-oriented on their mobile phones. At most, they allot a minute or two to check a price, get a boarding pass, or pay a bill. As a result, digital business professionals must...

  • Report The Future Of Mobile eBusiness Is Context

    May 1, 2012 | Julie A. Ask

    Consumers will adopt and use convenient services and products. In mobile, this translates to services that offer immediacy and simplicity through a highly contextual experience. The ability to...

  • Report 2011 Mobile Trends

    January 24, 2011 | Thomas Husson, Julie A. Ask

    For consumer product strategy professionals who want to engage with their customers in the mobile environment, navigating the complex mobile ecosystem with its many different devices, platforms,...

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