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  • Report Product Strategists At Telcos Shouldn't Obsess About "Bit Pipe Syndrome"

    More Innovation Is Needed, But Fundamental Connectivity Remains A Valuable Service
    October 25, 2011 | Thomas Husson

    Product strategists in various industries tend to dismiss telcos' role in service innovation, focusing instead on disruptors such as Google and Apple. It is true that new entrants and over-the-top...

  • Report FaceTime Is The Second Coming Of Video Telephony — Again

    Skype And Others Will Benefit From Apple's New iPhone 4 Hardware
    July 21, 2010 | Ian Fogg

    Creating a successful strategy for consumer video telephony has eluded everyone bar Skype. Even the telecommunications industry itself has failed with this particular communications product:...

  • Report Technographics® Survey Highlights: Canadians' Use Of Mobile Phones Beyond Calls And Texts

    September 21, 2009 | Jacqueline Anderson

    This highlight deck summarizes the key findings related to mobile from Forrester's North American Technographics Telecom And Devices Online Survey, Q3 2009 (Canada). This is the first survey...

  • Report Technographics® Insight: Global Mobile Internet And Mobile Content

    July 6, 2009 | Olesia Klevchuk

    This Technographics Insight takes a look at 2009 consumer mobile adoption in North America, Europe and Asia Pacific. It examines the role of a mobile phone in communication, search and...

  • Report Technographics® Survey Highlights: Hispanic Technographics Consumer Technology Phone Survey, Q4 2008

    January 12, 2009 | Tamara Barber

    This highlight deck summarizes the key findings from Forrester's Hispanic Technographics Consumer Technology Phone Survey, Q4 2008.

  • Report Top European Consumer Mobile Predictions For 2009

    January 9, 2009 | Pete Nuthall

    The economic recession will cast its shadow over the mobile world in 2009. The ramifications of consumers tightening their belts will become increasingly visible as the year progresses. Among the...

  • Report Youth Spearhead Mobile Services Adoption

    North American Youth Would Use Their Mobiles Even More If Service Improved
    December 2, 2008 | Charles S. Golvin

    Three-quarters of online youth in North America have a mobile phone today, including more than 90% of 18-year-olds. These young people rely heavily on their cell phones for a wide variety of...

  • Report The Economic Downturn Sets Back The European Mobile Consumer Market

    Mobile Data Growth Is On Hold As Consumers Turn To SIM-Only Deals
    October 24, 2008 | Pete Nuthall

    The economic downturn won't put a dent in the European mobile penetration rate of 84%, but mobile services providers are feeling the impact of reduced usage and spending as consumers review their...

  • Report Benchmark 2008: Telcos Struggle To Retain Business From Generations X And Y

    North American Consumer Technographics
    July 21, 2008 | Sally M. Cohen

    Traditional telephone companies face a daunting reality: Many consumers — especially Gen X and Gen Y — are forgoing traditional telephone landlines in favor of other voice technologies. For younger...

  • Report Cord-Cutting Continues Unabated

    Providers Have Little Hope Of Bringing Gen Yers Back To The Landline Fold
    May 9, 2008 | Charles S. Golvin

    Product managers of landline telecom service — both at incumbent telcos and at cable operators — continue to agonize over the ongoing trend of cord-cutting: customers disconnecting or never...

  • Report The Prospects For Ad-Funded Mobile Services

    Why Ad-Sponsored Mobile Voice And SMS Won't Disrupt The Market
    November 21, 2007 | Niek Van Veen

    European mobile operators are still contemplating giving mobile services away for free to consumers. The catch? Consumers have to agree to receive advertising on their mobile phone. UK mobile...

  • Report Mobile Phone Operator Satisfaction, 2006

    May 11, 2007 | Charles S. Golvin

    Although satisfaction in all aspects of mobile phone use has increased slightly from 2004 to 2006, overall the number is still quite low. Among all carriers, T-Mobile leads in satisfaction in all...

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