Search Results
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Report Make Your B2B Business A Digital Business
Executive Overview: The B2B eCommerce Playbook
June 29, 2018 | John BrunoNew forms of digital customer engagement are transforming B2B businesses, forcing B2B digital business strategy professionals to fundamentally rethink how they go to market — from the customers...
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Report Forrester Analytics: Online Retail Forecast, 2018 To 2023 (Canada)
ForecastView Document
June 28, 2018 | Satish MeenaWe expect online retail in Canada to grow at a compound annual growth rate (CAGR) of 10.6% from 2018 to 2023. Cross-border purchases make up a significant portion of online spending by Canadian...
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Report Retailers In Canada Must Stay Focused On Digital To Thrive
Cross-Touchpoint Measurement, Mobile, And Marketing Will Drive eCommerce Growth
June 22, 2018 | Lily VaronForrester partnered with the Retail Council of Canada (RCC) to conduct our annual survey of retailers in Canada about their eCommerce business and key initiatives. The survey included insights...
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Report The Forrester Automotive Wave™: US Websites, Q2 2018
The Playing Field Is Wide Open For Carmakers To Break Away
US new auto sales surpassed 17 million vehicles in 2017 — one of the best years on record for the auto industry. Can it do better? Over 90% of US auto shoppers used manufacturers' websites to guide...
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Report The Forrester Wave™: Product Information Management Solutions, Q2 2018
The 10 Providers That Matter Most And How They Stack Up
June 18, 2018 | Bruce EppingerIn our 27-criteria evaluation of product information management (PIM) providers, we identified the 10 most significant ones — Agility Multichannel, Contentserv, EnterWorks, IBM, Informatica,...
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Report Must-Have eCommerce Features
Road Map: The Retail eCommerce Playbook
June 5, 2018 | Ananda ChakravartyDigital business leaders often struggle with how to prioritize the countless issues that populate eCommerce to-do lists. This road map chapter of the retail eCommerce playbook takes a prescriptive...
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Report Now Tech: Commerce Service Providers, Q2 2018
Forrester's Overview Of 29 Commerce Service Providers
June 4, 2018 | Lily VaronDigital businesses can use commerce service providers (CSPs) to design their digital commerce strategy and ecosystem, create immersive commerce experiences, and build and integrate digital commerce...
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Report Now Tech: B2B Commerce Suites, Q2 2018
Forrester's Overview Of 18 B2B Commerce Suites Providers
June 1, 2018 | John Bruno, Bruce EppingerYou can use B2B commerce suites to digitize buying and selling processes, provide convenient engagement for customers, personalize the buying experience, and uncover valuable customer insights. But...
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Report Now Tech: B2C Commerce Suites, Q2 2018
Tools And Technology: The Retail eCommerce Playbook
June 1, 2018 | Bruce Eppinger, John BrunoYou can use B2C commerce suites to deliver online shopping, brand engagement, and customer service. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors...
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Report The Top Retail Technology Investments In 2018
Retailers Must Distinguish Hot From Hype In Tech Investments
May 30, 2018 | Brendan WitcherRetailers must forge through the crowded digital landscape to determine which technologies will most effectively meet their customers' unique expectations. For our annual top trends study, we...
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Report Forrester Analytics: Online Retail Forecast, 2017 To 2022 (Eastern Europe)
ForecastView Document
May 23, 2018 | Michael O'GradyEastern Europe is one of the fastest-growing retail and eCommerce markets in the world. Income growth and increasing consumer confidence help drive retail and eCommerce sales in this region....
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Report Paving The Path To Omnichannel Commerce
Road Map: The Omnichannel Commerce Playbook
May 16, 2018 | Brendan WitcherDigital business professionals have prioritized omnichannel programs for years, but many are unsure of where to start. This report guides digital business pros on how to craft an omnichannel road...
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Report Forrester Data: Online Retail Forecast, 2017 To 2022 (Latin America)
ForecastView Document
May 14, 2018 | Satish MeenaWe expect that Latin American economies will continue to expand in 2018 after entering into an upward growth trend in 2017. Online retail in Latin America will grow at a compound annual growth rate...
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Report Forrester Data: Digital-Influenced Retail Sales Forecast, 2017 To 2022 (EU-7), Q1 2018 Update
ForecastView Document
May 14, 2018 | Satish MeenaDigital touchpoints are increasingly important for customers. In the EU-7, digital-influenced sales will grow at a compound annual growth rate (CAGR) of 7.5% from 2017 to 2022 to reach €768...
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Report It's Time For Retail Stores To Open Their Doors To The Digital Org
Organization: The Digital Store Playbook
May 14, 2018 | Brendan WitcherDigital business mastery and serving customers consistently across their shopping journeys are shattering traditional retail silos. Managing P&L statements in channel silos drives companies to...
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Report All Brands Need A Full-Fledged Digital Commerce Strategy
The Fundamentals Of A Digital Commerce Strategy For Brands
Consumer-facing brands have enormous opportunities to grow sales through digital commerce channels, but they also face substantial risks. Some digital channels, like direct-to-consumer sales, can...
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Report Forrester Data: Online Retail Forecast, 2018 To 2023 (US)
ForecastView Document
May 7, 2018 | Susan WuUS online retailing growth accelerated over the last year, with a 16% year-over-year increase. Consumer electronics and clothing are driving absolute online spend. The music industry is turning its...
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Report Mobile Shopping Is Stalling, But Don't Panic
May 3, 2018 | Sucharita KodaliRetailers have been aggressively investing in mobile commerce. However, the total percentage of physical goods retail in the US sold via mobile devices has not grown significantly in recent years....
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Report 2018 Retail Best Practices Extended: Mobile Web
Apply Lessons Learned From The Forrester Retail Wave™: European Mobile Web, Q4 2017
April 27, 2018 | Michelle BeesonMobile is asserting itself as the dominant digital touchpoint: We forecast that European retail sales via mobile will more than double by 2021, growing at a CAGR of 22%. And mobile will influence...
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Report One Customer, One Organization, One P&L
Organization: The Omnichannel Commerce Playbook
April 27, 2018 | Brendan WitcherIn the age of the customer, channel-specific strategies, tactics, and organizational structures become irrelevant. Why? Customers expect seamless and connected journeys. Companies must therefore be...
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Report Now Tech: Omnichannel Order Management Systems, Q2 2018
Forrester's Overview Of 27 Omnichannel OMS Providers
April 26, 2018 | Brendan WitcherYou can use an omnichannel order management system (OMS) to provide enterprise-level inventory visibility and distributed order management, customer order management, and store fulfillment. But to...
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Report Survival Of The Best Fit: Fashion Market Sheds Department Stores, Small Retailers
Sector Spotlight: US Fashion
April 25, 2018 | Sucharita KodaliEmpowered shoppers have pulled the rug out from under the second-largest retail subcategory, fashion, which comprises clothing, accessories, and footwear. Pure plays and wholesale brands are...
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Report Now Tech: Point Of Service And Mobile Point Of Service Vendors, Q2 2018
Forrester's Overview Of 29 POS/mPOS Providers
April 25, 2018 | Ananda ChakravartyYou can use POS/mPOS software in the store to optimize and reconcile transaction processing, complete purchases for shoppers in-aisle, and provide scalable service capabilities. But to realize...
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Report New Tech: Payments For Platform And Marketplace Businesses, Q2 2018
Forrester's Landscape Overview Of 20 Payment Providers That Service Platform And Marketplace Business Models
April 20, 2018 | Brendan MillerDigital business executives implementing platform or marketplace business strategies have found that payments can become a quagmire, mucking up the smooth exchange of value. To pull off great...
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Report Forrester Data: Retailer And Store Forecast, 2018 To 2023 (UK)
ForecastView Document
April 18, 2018 | Michael O'GradyeCommerce growth is forcing retailers to adapt their physical stores. Digital touchpoints are changing how consumers interact with retailers, consumers are spending less time visiting stores, and...