Search Results
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Report The New Paradigm Of Retail
Vision: The Retail eCommerce Playbook
March 26, 2019 | Sucharita KodaliOmnichannel services continue to change the offers that retailers provide and the ways that consumers buy. The demands on retailers are changing in lockstep. Even as eCommerce sales grow, retailers...
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Report Forrester Analytics: Mobile Payments Forecast, 2018 To 2023 (US)
ForecastView Document
March 13, 2019 | Satish MeenaWe expect mobile payments in the US to grow at a compound annual growth rate (CAGR) of 16.8% from 2018 to 2023. Mobile remote payments, which include payments for retail, travel, food delivery, and...
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Report Forrester Analytics: Online Retail Forecast, 2018 To 2023 (US), Q4 2018 Update
ForecastView Document
March 8, 2019 | Michael O'GradyWhile talks of economic uncertainty loom over the US, online retailing saw strong growth over the past year, with a 16% year-over-year increase. Consumer electronics, grocery (food and drink), and...
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Report Forrester Analytics: Luxury Retail Forecast, 2018 To 2023 (US)
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February 27, 2019 | Michael O'GradyThe US personal luxury retail market is growing healthily; luxury sales grew by 3% in 2017, while online sales grew by 19%. eCommerce drove 44% of luxury sales growth in 2017. Digital influence and...
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Report The Forrester Retail Wave™: US Mobile Apps, Q1 2019
Today's Retail Apps Meet mCommerce Objectives But Fail To Inspire Omnichannel Shopping
February 25, 2019 | Brendan Miller, Jennifer WiseMobile has become the dominant digital touchpoint, so retailers and digital business professionals must elevate their mobile experiences to win, serve, and retain their loyal customers. In 2017, we...
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Report How US Customers Research And Buy Life Insurance
Meet Prospects At The Point Of Need With Easy Ways To Research And Apply
Life insurance isn't consumers' top priority — until life events prompt them to buy it. Digital teams need to have the right resources in place for when that moment hits. This report explains why...
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Report Retailers: Extend Omnichannel Capabilities To The Customer, Not Just Operations
Benchmarks: The Omnichannel Commerce Playbook
December 19, 2018 | Michelle BeesonForrester's 2018 Retail Omnichannel Capabilities Assessment benchmarked eight leading European retailers and two in the US to help digital business executives understand how their omnichannel...
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Report The Four Facets Of Adaptable Digital Commerce Teams
Organization: The Retail eCommerce Playbook
December 19, 2018 | Sucharita KodaliRapidly changing market conditions are forcing retailers to balance a growing eCommerce business with an often challenging store business and customers with high expectations and many choices. How...
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Report Forrester Analytics: Digital-Influenced Retail Sales Forecast, 2018 To 2023 (US)
ForecastView Document
December 10, 2018 | Satish MeenaHalf of US retail sales are now digitally impacted, and we expect this to grow to 58% by 2023. This forecast calculates digital-influenced sales across 30 retail categories, with historical data...
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Report Forrester Analytics: Online Holiday Retail Sales Forecast, 2018 (US)
ForecastView Document
October 15, 2018 | Susan Wu, Sucharita KodaliForrester estimates that US online holiday sales will reach $151 billion in 2018, representing 14% growth over 2017. This 2018 forecast includes online holiday historical sales from 2008. It also...
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Report The State Of US mCommerce 2018: Direct Revenues Belie Trillion-Dollar Store Sales Impact
Smartphone Highlights From The Forrester Data: Mobile And Tablet Commerce Forecast, 2017 To 2022 (US)
Too many digital business professionals still treat mCommerce as a scaled-down version of eCommerce. They become discouraged by low conversion rates and lackluster app downloads, despite years of...
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Report The State Of The US Retail Shopper In 2018
July 18, 2018 | Brendan MillerUS retail spending overall continues to grow, but retailers face urgent pressure to evolve — or they will lose market share. Stagnant income and growing debt mean that households are trimming their...
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Report Forrester Analytics: Online Retail Forecast, 2018 To 2023 (Canada)
ForecastView Document
June 28, 2018 | Satish MeenaWe expect online retail in Canada to grow at a compound annual growth rate (CAGR) of 10.6% from 2018 to 2023. Cross-border purchases make up a significant portion of online spending by Canadian...
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Report Retailers In Canada Must Stay Focused On Digital To Thrive
Cross-Touchpoint Measurement, Mobile, And Marketing Will Drive eCommerce Growth
June 22, 2018 | Lily VaronForrester partnered with the Retail Council of Canada (RCC) to conduct our annual survey of retailers in Canada about their eCommerce business and key initiatives. The survey included insights...
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Report The Forrester Automotive Wave™: US Websites, Q2 2018
The Playing Field Is Wide Open For Carmakers To Break Away
June 18, 2018 | Brendan Miller, Andrew HoganUS new auto sales surpassed 17 million vehicles in 2017 — one of the best years on record for the auto industry. Can it do better? Over 90% of US auto shoppers used manufacturers' websites to guide...
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Report Forrester Data: Online Retail Forecast, 2018 To 2023 (US)
ForecastView Document
May 7, 2018 | Susan WuUS online retailing growth accelerated over the last year, with a 16% year-over-year increase. Consumer electronics and clothing are driving absolute online spend. The music industry is turning its...
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Report Mobile Shopping Is Stalling, But Don't Panic
May 3, 2018 | Sucharita KodaliRetailers have been aggressively investing in mobile commerce. However, the total percentage of physical goods retail in the US sold via mobile devices has not grown significantly in recent years....
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Report Survival Of The Best Fit: Fashion Market Sheds Department Stores, Small Retailers
Sector Spotlight: US Fashion
April 25, 2018 | Sucharita KodaliEmpowered shoppers have pulled the rug out from under the second-largest retail subcategory, fashion, which comprises clothing, accessories, and footwear. Pure plays and wholesale brands are...
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Report The Forrester Life Insurance Wave™: US Sales Websites, Q2 2018
US Life Insurers Disappoint With Weak Digital Guidance
Digital touchpoints are supplementing and sometimes displacing traditional sales touchpoints like advisors as customers research and then buy life insurance. To see how helpful they are to...
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Report Zelle Will Need To Prove Itself As The US P2P Payments Market Expands
With Zelle, Incumbents Have Signaled A Vigorous Push Into Person-To-Person Payments, But Zelle Alone Doesn't Revolutionize P2P
April 10, 2018 | Peter WannemacherDozens of US banks have now rolled out Zelle, a P2P payments service, to offer customers the convenience of a Venmo-like amenity with quicker access to funds. More banks will follow suit, as Zelle...
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Report The Forrester Life Insurance Wave™: Canadian Sales Websites, Q2 2018
Life Insurance Websites Reflect Sales Models — Not Customer Goals
Digital touchpoints are supplementing and sometimes displacing traditional sales touchpoints like advisors as customers traverse online and offline paths in their life insurance purchase journeys....
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Report Forrester Data: Mobile And Tablet Commerce Forecast, 2017 To 2022 (US)
ForecastView Document
April 9, 2018 | Susan WuWhile retailers saw mobile commerce climb rapidly over the past five years, its growth will continue at a more measured pace over the next several years. However, US mobile commerce will continue...
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Report Amazon Invades Banking: Here's What You Should Do
Banks Must Adapt To A Platform-Dominated World
Amazon's power to disrupt is unprecedented: The company only needs to say it's thinking about offering a particular product or service, and existing market players start sweating. So when The Wall...
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Report Retailers Are Starting To Reap The Rewards Of Omnichannel Commerce
Landscape: The Omnichannel Commerce Playbook
March 28, 2018 | Michelle BeesonBecause their customers' expectations are so high, digital business professionals are investing heavily in customer-facing and back-end technology to deliver great experiences. This report analyzes...
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Report Forrester Data: Online Grocery Retail Forecast, 2017 To 2022 (Global)
ForecastView Document
March 28, 2018 | Satish MeenaWith more than $5 trillion in sales at stake in the grocery category, both offline and online retailers are fighting for their share of the biggest prize in retail. As consumers begin to embrace...