Search Results
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Report Case Study: Shop Direct Masters Personalization At Scale
The Journey From A Catalog Business To A Pure-Play Online Retailer
February 23, 2018 | George LawrieThis report documents for application development and delivery (AD&D) professionals the way in which Shop Direct deployed personalized content at each customer journey touchpoint to drive traffic,...
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Report The Three Rs Of Retail Robotics
Use Robots To Increase The Human Touch In Retail
February 20, 2018 | George LawrieThere's no lack of examples of robots of humanoid appearance (think the LoweBot) that provide relatively limited service interactions with customers. Behind the scenes, both retailers and consumer...
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Report Use Product Data Feeds To Increase Online Sales
How Brands Should Optimize Product Data That Drives Traffic And Conversion
January 26, 2018 | George LawrieProduct data is the cornerstone of direct-to-consumer (D2C) success. It powers search and comparison engines that guide consumers in the initial discover and explore stages of the customer journey....
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Report Refit Your Applications For Direct-To-Consumer Sales
Direct Selling Is Here To Stay — But Requires A Fundamental Review Of Your Application Portfolio
December 13, 2017 | George LawrieThe rise of direct-to-consumer (D2C) selling models challenges traditional sources of competitive advantage for consumer-packaged goods (CPG) brands. Key elements of D2C sales — collapsing barriers...