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• Report Case Study: Shop Direct Masters Personalization At Scale

  The Journey From A Catalog Business To A Pure-Play Online Retailer

  February 23, 2018 | George Lawrie

  This report documents for application development and delivery (AD&D) professionals the way in which Shop Direct deployed personalized content at each customer journey touchpoint to drive traffic,...

• Report The Three Rs Of Retail Robotics

  Use Robots To Increase The Human Touch In Retail

  February 20, 2018 | George Lawrie

  There's no lack of examples of robots of humanoid appearance (think the LoweBot) that provide relatively limited service interactions with customers. Behind the scenes, both retailers and consumer...

• Report Use Product Data Feeds To Increase Online Sales

  How Brands Should Optimize Product Data That Drives Traffic And Conversion

  January 26, 2018 | George Lawrie

  Product data is the cornerstone of direct-to-consumer (D2C) success. It powers search and comparison engines that guide consumers in the initial discover and explore stages of the customer journey....

• Report Refit Your Applications For Direct-To-Consumer Sales

  Direct Selling Is Here To Stay — But Requires A Fundamental Review Of Your Application Portfolio

  December 13, 2017 | George Lawrie

  The rise of direct-to-consumer (D2C) selling models challenges traditional sources of competitive advantage for consumer-packaged goods (CPG) brands. Key elements of D2C sales — collapsing barriers...