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The Retail eCommerce Playbook For 2019
The Art And Science Of Retail eCommerce
Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they are not missing either opportunities for direct online sales or ways that this...
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Report Now Tech: Product Information Distribution Services (PIDS), Q4 2018
Forrester's Overview Of 23 Product Information Distribution Service Providers
December 18, 2018 | Bruce Eppinger, George LawrieYou can use product information distribution services (PIDS) to manage data feed requirements, simplify connectivity, and improve the quality of product information. But to access these benefits,...
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Report Predictions 2019: Retail
Global Economics, Regulators, And Brand Strategies Will Shape The Year Ahead For Retailers And Brands
Digital business professionals, get ready now for a tumultuous 2019. The key: Put digital at the heart of your business strategy to navigate everything from global economic factors to the growth of...
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Report Check Out The Hidden Powers And Pitfalls Of Top POS Solution Providers
Ponder Peer Perspectives Before You Choose Your Next POS
September 11, 2018 | George LawrieChoosing and implementing a POS can be nerve-wracking: Retailers expect point of service (POS) systems to deliver compelling omnichannel customer experiences, on top of optimizing cash management...
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Report The Forrester Wave™: Point Of Service, Q3 2018
The 13 Providers That Matter Most And How They Stack Up
July 31, 2018 | George LawrieIn our 25-criteria evaluation of point-of-service (POS) applications providers, we identified the 13 most significant ones — Aptos, Cegid, Diebold Nixdorf, Fujitsu, Infor, Manhattan Associates,...
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Report Case Study: Shop Direct Masters Personalization At Scale
The Journey From A Catalog Business To A Pure-Play Online Retailer
February 23, 2018 | George LawrieThis report documents for application development and delivery (AD&D) professionals the way in which Shop Direct deployed personalized content at each customer journey touchpoint to drive traffic,...
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Report The Three Rs Of Retail Robotics
Use Robots To Increase The Human Touch In Retail
February 20, 2018 | George LawrieThere's no lack of examples of robots of humanoid appearance (think the LoweBot) that provide relatively limited service interactions with customers. Behind the scenes, both retailers and consumer...
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Report Use Product Data Feeds To Increase Online Sales
How Brands Should Optimize Product Data That Drives Traffic And Conversion
January 26, 2018 | George LawrieProduct data is the cornerstone of direct-to-consumer (D2C) success. It powers search and comparison engines that guide consumers in the initial discover and explore stages of the customer journey....
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Report Refit Your Applications For Direct-To-Consumer Sales
Direct Selling Is Here To Stay — But Requires A Fundamental Review Of Your Application Portfolio
December 13, 2017 | George LawrieThe rise of direct-to-consumer (D2C) selling models challenges traditional sources of competitive advantage for consumer-packaged goods (CPG) brands. Key elements of D2C sales — collapsing barriers...