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  • Report Build A Digital Talent Strategy

    Beginner Level: Identify The Key Skills You Need And Build A Digital Talent Road Map

    The right people with the right digital skills are critical to successfully transforming your organization to become a digital business. This report helps digital executives identify the digital...

  • Report Retailers: Assess Your Digital Business Maturity

    Assessment: The Retail eCommerce Playbook
    January 11, 2019 | Fiona Swerdlow

    To evaluate their eCommerce opportunities, digital business retail professionals must establish a level set of current strengths and weaknesses. This framework plots your organizational maturity to...

  • Report Benchmark Your Customers' Digital Banking Journeys

    Benchmarks: The Digital Banking Strategy Playbook
    January 9, 2019 | Peter Wannemacher

    Digital banking strategy leaders aim to differentiate with services that meet or exceed customers' needs and expectations. To help them understand where they stand, we developed our Forrester...

  • Report B2C Sets The Standard For B2B

    Road Map: The B2B eCommerce Playbook
    January 9, 2019 | Allen Bonde

    Science-fiction writer William Gibson once said, "The future has already arrived; it's just not evenly distributed yet." Some B2B enterprises have been selling online for years, but most are new to...

  • Report How To Select A Commerce Specialist Service Provider

    Lessons From Reference Customers Of "The Forrester Wave™: Commerce Specialist Service Providers, Q4 2018"
    January 7, 2019 | Lily Varon

    In the first Forrester Wave™ evaluation of commerce specialist service providers, we used 24 criteria to evaluate eight vendors. This report compiles the lessons that customers shared about...

  • Report Trailblazers Of The Top Five Retail Tech Trends

    Leading Retailers Invest In Tech For Customer Experience And Operational Excellence
    January 2, 2019 | Brendan Witcher, Claudia Tajima

    Retailers must carefully invest to compete in a growing retail market that is rife with digitally savvy competitors. They are primarily investing in five key commerce tech areas: omnichannel,...

  • Report Now Tech: Digital Banking Engagement Platforms, Q4 2018

    Forrester's Overview Of 31 Digital Banking Engagement Platforms Providers
    December 28, 2018 | Jost Hoppermann

    You can use digital banking engagement platforms (DBEPs) to deliver new digital banking capabilities flexibly and rapidly, support multiple channels out of the box, and drive revenue and improve...

  • Report Organize For Digital Banking Success

    Organization: The Digital Banking Strategy Playbook
    December 24, 2018 | Frederic Giron

    Banks need to become customer-led, insights-driven, faster, and more connected to their external ecosystem if they want to be relevant in a digital world. In this transformation journey, digital...

  • Report Retailers: Extend Omnichannel Capabilities To The Customer, Not Just Operations

    Benchmarks: The Omnichannel Commerce Playbook
    December 19, 2018 | Michelle Beeson

    Forrester's 2018 Retail Omnichannel Capabilities Assessment benchmarked eight leading European retailers and two in the US to help digital business executives understand how their omnichannel...

  • Report The Four Facets Of Adaptable Digital Commerce Teams

    Organization: The Retail eCommerce Playbook
    December 19, 2018 | Sucharita Kodali

    Rapidly changing market conditions are forcing retailers to balance a growing eCommerce business with an often challenging store business and customers with high expectations and many choices. How...

  • Report Now Tech: Product Information Distribution Services (PIDS), Q4 2018

    Forrester's Overview Of 23 Product Information Distribution Service Providers
    December 18, 2018 | Bruce Eppinger, George Lawrie

    You can use product information distribution services (PIDS) to manage data feed requirements, simplify connectivity, and improve the quality of product information. But to access these benefits,...

  • Report Luxury Retail 2018: What A Difference A Year Makes

    Luxury Brands Finally Dive Meaningfully Into Digital
    December 17, 2018 | Michelle Beeson

    What a difference a year makes! But despite much activity, luxury brands still have lots of ground to cover to create the exceptional omnichannel customer experiences that their customers expect....

  • Report Online Retail Will Drive Overall European Retail Sales Growth Through 2023

    Highlights From The Forrester Analytics: Online Retail Forecast, 2018 To 2023 (Western Europe)
    December 13, 2018 | Michelle Beeson, Claudia Tajima

    Western European online retail sales will continue their double-digit growth through 2023. That's good news because online sales growth will drive overall sales for retailers. This report...

  • Report Use Behavioral Economics To Inform Your Financial Well-Being Strategy

    Design Digital Experiences That Encourage Customers To Adopt Better Financial Habits
    December 13, 2018 | Aurelie L'Hostis

    Advances in behavioral science have shed new light on how people make decisions — and that includes personal finance. Despite best intentions, people don't always stick to their financial goals....

  • Report The State Of The Digital Store

    Landscape: The Digital Store Playbook
    December 12, 2018 | Sucharita Kodali, Claudia Tajima

    The face of retail continues to change. In-store digital experimentation is well underway, and digital business leaders have the technical know-how and an increasingly cross-functional view to lead...

  • Report Measuring Up: Benchmarking Your B2B eCommerce Performance

    Benchmarks: The B2B eCommerce Playbook
    December 7, 2018 | John Bruno

    In the age of the customer, B2B companies must know where they're performing and underperforming with their clients. Forrester partnered with B2BecNews to survey B2B digital business professionals...

  • Report The State Of Retail Payments — Outlook For 2019

    Payment Leaders Shift Priorities To Omnichannel, Customer Experience
    November 29, 2018 | Brendan Miller

    "The State Of Retail Payments" is a biennial study by the National Retail Federation (NRF) and Forrester that profiles US enterprise retailers' views and decisions about payments. It outlines key...

  • Report The Forrester Wave™: Commerce Specialist Service Providers, Q4 2018

    The Eight Providers That Matter Most And How They Stack Up
    November 27, 2018 | Lily Varon

    In our 24-criteria evaluation of commerce specialist service providers, we identified the eight most significant ones — Astound Commerce, BORN Group, diconium, Gorilla Group, Isobar, LiveArea,...

  • Report Brands, Here's The Size Of Your Digital Commerce Prize

    Assessing The Digital Commerce Opportunity For Branded Manufacturers
    November 16, 2018 | Michelle Beeson, Sucharita Kodali

    Consumer-facing brands know that there is proverbial gold in generating direct sales through digital commerce, but the big question is the size of the prize. This report examines the factors that...

  • Report Forrester Analytics: Online Fashion Retail Forecast, 2017 To 2022 (Global)

    ForecastView Document
    November 9, 2018 | Satish Meena

    With one-quarter of clothing and footwear (fashion) retail sales happening online — and still rapidly changing — brick-and-mortar and eCommerce retailers are vying for shoppers' attention and...

  • Report Predictions 2019: Retail

    Global Economics, Regulators, And Brand Strategies Will Shape The Year Ahead For Retailers And Brands

    Digital business professionals, get ready now for a tumultuous 2019. The key: Put digital at the heart of your business strategy to navigate everything from global economic factors to the growth of...

  • Report eCommerce Trends And Outlook For Latin America

    Trends In Brazil, Argentina, And Mexico From The Forrester Data: Online Retail Forecast, 2017 To 2022 (Latin America)
    October 26, 2018 | Lily Varon

    With a population of over half a billion and two countries that rank among the world's 15 largest economies, Latin America is firmly on the radar of digital business executives looking to expand...

  • Report Four Ways APIs Are Changing Banking

    How Financial Services Firms Are Exploiting APIs And Open Banking
    October 24, 2018 | Jacob Morgan

    Application programming interfaces (APIs) are cornerstone building blocks of digital business and are reframing opportunity within financial services. Digital business leaders are ideally placed to...

  • Report The Forrester Retail Wave™: European Mobile Apps, Q4 2018

    Leading Retailers Are Raising The Bar On Functionality And User Experience
    October 23, 2018 | Michelle Beeson, Alex Causey

    As mobile becomes the dominant digital touchpoint, retailers must elevate their mobile experiences to win, serve, and retain loyal customers. To see how helpful apps are to customers, we evaluated...

  • Report Emerging Technology Spotlight: Augmented, Virtual, And Mixed Reality

    Augmented, Virtual, And Mixed Reality Improve Employee Productivity
    October 22, 2018 | J. P. Gownder

    Augmented, virtual, and mixed (AR, VR, and MR) reality have ridden the waves of hype both up and down, but real organizations are gaining value from these technologies outside the media spotlight....

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