Forrester

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• Report Now Tech: Product Information Distribution Services (PIDS), Q4 2018

  Forrester's Overview Of 23 Product Information Distribution Service Providers

  December 18, 2018 | Bruce Eppinger, George Lawrie

  You can use product information distribution services (PIDS) to manage data feed requirements, simplify connectivity, and improve the quality of product information. But to access these benefits,...

• Report Refit Your Applications For Direct-To-Consumer Sales

  Direct Selling Is Here To Stay — But Requires A Fundamental Review Of Your Application Portfolio

  December 13, 2017 | George Lawrie

  The rise of direct-to-consumer (D2C) selling models challenges traditional sources of competitive advantage for consumer-packaged goods (CPG) brands. Key elements of D2C sales — collapsing barriers...