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  • Report Use Product Data Feeds To Increase Online Sales

    How Brands Should Optimize Product Data That Drives Traffic And Conversion
    January 26, 2018 | George Lawrie

    Product data is the cornerstone of direct-to-consumer (D2C) success. It powers search and comparison engines that guide consumers in the initial discover and explore stages of the customer journey....

  • Report Refit Your Applications For Direct-To-Consumer Sales

    Direct Selling Is Here To Stay — But Requires A Fundamental Review Of Your Application Portfolio
    December 13, 2017 | George Lawrie

    The rise of direct-to-consumer (D2C) selling models challenges traditional sources of competitive advantage for consumer-packaged goods (CPG) brands. Key elements of D2C sales — collapsing barriers...

  • Report The Forrester Wave™: Online Video Platforms For Sales And Marketing, Q4 2016

    Brightcove, Vidyard, And Kaltura Lead With Customer Acquisition Capabilities
    October 31, 2016 | Nick Barber

    In our 39-criteria evaluation of providers of online video platforms (OVPs) for sales and marketing, we identified the nine most significant ones — Adobe, Brightcove, IBM, Invodo, Kaltura, Ooyala,...

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