Search Results
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Report The Forrester Wave™: Experience Optimization Platforms, Q2 2018
The Eight Providers That Matter Most And How They Stack Up
In our 24-criteria evaluation of experience optimization platform (EOP) providers, we identified the eight most significant ones — Adobe, Dynamic Yield, Evergage, Monetate, Optimizely, Oracle, SAS,...
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Report The Forrester Wave™: Email Marketing Service Providers, Q2 2018
The Eight Providers That Matter Most And How They Stack Up
June 20, 2018 | Shar VanBoskirkIn our 26-criteria evaluation of email marketing service providers, we identified the eight most significant ones — Adobe, Cheetah Digital, Epsilon, IBM, Oracle, Salesforce, Yes Lifecycle...
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Report The Forrester Wave™: Search Marketing Agencies, Q4 2017
The Top 12 Providers And How They Stack Up
October 31, 2017 | Collin ColburnIn our 25-criteria evaluation of search marketing agency providers, we identified the 12 most significant ones — 360i, Acronym, Catalyst, Forward3D, iCrossing, iProspect, Merkle, Mirum, Neo@Ogilvy,...
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Report The Forrester Wave™: Social Advertising Technology, Q3 2017
The Leading Vendors In Automating And Integrating Social Advertising
August 21, 2017 | Jessica LiuIn our 36-criteria evaluation of social advertising technology providers, we identified the five most significant ones — 4C, Brand Networks, Kenshoo, Nanigans, and Sprinklr — and researched,...
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Report The Forrester Wave™: Social Media Management Solutions, Q2 2017
The 10 Leading Vendors Supporting Enterprise Social Marketing
June 12, 2017 | Erna Alfred Liousas, Jessica LiuIn our 32-criteria evaluation of social media management solution providers, we identified the 10 most significant ones — Facelift, Hootsuite, Lithium Technologies, Oracle, Percolate, Salesforce,...
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Report The Forrester Wave™: Real-Time Interaction Management, Q2 2017
Advanced Analytics And Cross-Channel Integration Are Fueling RTIM Adoption
June 6, 2017 | Rusty WarnerIn our 32-criteria evaluation of real-time interaction management (RTIM) providers, we identified the 12 most significant ones — Adobe, Emarsys, FICO, IBM, IgnitionOne, Infor, Pegasystems, Pitney...
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Report The Forrester Wave™: Digital Agencies In China — Strategy And Execution, Q4 2016
The Eight Providers That Matter Most And How They Stack Up
November 9, 2016 | Xiaofeng WangIn our 29-criteria evaluation of the strategy and execution capabilities of digital agencies in China, we identified the eight most significant agencies — BlueFocus Digital, Isobar, OgilvyOne,...
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Report The Forrester Wave™: Lead Agencies, Q4 2016
Eight Agencies Leading Brand Experience And Creative Strategy
November 7, 2016 | Sarah SikowitzWe identified eight lead agencies — 360i, Barkley, Havas Worldwide, Hill Holliday, mcgarrybowen, Publicis NA, R/GA, and VML — and researched, analyzed, and scored them. This report shows how well...
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Report The Forrester Wave™: Online Video Platforms For Sales And Marketing, Q4 2016
Brightcove, Vidyard, And Kaltura Lead With Customer Acquisition Capabilities
October 31, 2016 | Nick BarberIn our 39-criteria evaluation of providers of online video platforms (OVPs) for sales and marketing, we identified the nine most significant ones — Adobe, Brightcove, IBM, Invodo, Kaltura, Ooyala,...
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Report The Forrester Wave™: Email Marketing Service Providers, Q3 2016
Epsilon Leads The Field With An Expanding Strategic Charter
July 27, 2016 | Rebecca McAdamsWe identified 10 significant email marketing service providers — Acxiom, Adobe, Epsilon, Experian Marketing Services, IBM, Oracle, Salesforce, Selligent, SmartFocus, and Yes Lifecycle Marketing —...