Search Results
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Report The Forrester Wave™: Creative Advertising Technologies, Q4 2018
The 10 Providers That Matter Most And How They Stack Up
In our 31-criterion evaluation of creative advertising technology (adtech) providers, we identified the 10 most significant ones — Adacado Technologies, Adform, Celtra, Clinch, Flashtalking,...
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Report The Forrester Wave™: Global Media Agencies, Q3 2018
The Eight Largest Media Agencies And How They Stack Up
September 17, 2018 | Jay PattisallIn our 23-criterion evaluation of global media agencies, we identified the eight largest — Carat, MediaCom, Mindshare, OMD, Starcom, UM, Wavemaker, and Zenith — and researched, analyzed, and scored...
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Report The Forrester Wave™: Social Listening Platforms, Q3 2018
The 10 Providers That Matter Most And How They Stack Up
In our 40-criteria evaluation of social listening platforms, we identified the 10 most significant ones — Brandwatch, Crimson Hexagon, Digimind, Linkfluence, NetBase, Sprinklr, Synthesio, Sysomos,...
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Report The Forrester Wave™: Search Engine Optimization (SEO) Platforms, Q3 2018
The Seven Providers That Matter Most And How They Stack Up
August 8, 2018 | Collin ColburnIn our 23-criteria evaluation of SEO platform providers, we identified the seven most significant ones — BrightEdge, Conductor, Moz, Searchmetrics, SEMrush, seoClarity, and Siteimprove — and...
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Report The Forrester Wave™: Experience Optimization Platforms, Q2 2018
The Eight Providers That Matter Most And How They Stack Up
In our 24-criteria evaluation of experience optimization platform (EOP) providers, we identified the eight most significant ones — Adobe, Dynamic Yield, Evergage, Monetate, Optimizely, Oracle, SAS,...
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Report The Forrester Wave™: Email Marketing Service Providers, Q2 2018
The Eight Providers That Matter Most And How They Stack Up
June 20, 2018 | Shar VanBoskirkIn our 26-criteria evaluation of email marketing service providers, we identified the eight most significant ones — Adobe, Cheetah Digital, Epsilon, IBM, Oracle, Salesforce, Yes Lifecycle...
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Report The Forrester Wave™: Search Marketing Agencies, Q4 2017
The Top 12 Providers And How They Stack Up
October 31, 2017 | Collin ColburnIn our 25-criteria evaluation of search marketing agency providers, we identified the 12 most significant ones — 360i, Acronym, Catalyst, Forward3D, iCrossing, iProspect, Merkle, Mirum, Neo@Ogilvy,...
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Report The Forrester Wave™: Social Advertising Technology, Q3 2017
The Leading Vendors In Automating And Integrating Social Advertising
August 21, 2017 | Jessica LiuIn our 36-criteria evaluation of social advertising technology providers, we identified the five most significant ones — 4C, Brand Networks, Kenshoo, Nanigans, and Sprinklr — and researched,...
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Report The Forrester Wave™: Social Media Management Solutions, Q2 2017
The 10 Leading Vendors Supporting Enterprise Social Marketing
June 12, 2017 | Erna Alfred Liousas, Jessica LiuIn our 32-criteria evaluation of social media management solution providers, we identified the 10 most significant ones — Facelift, Hootsuite, Lithium Technologies, Oracle, Percolate, Salesforce,...
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Report The Forrester Wave™: Real-Time Interaction Management, Q2 2017
Advanced Analytics And Cross-Channel Integration Are Fueling RTIM Adoption
June 6, 2017 | Rusty WarnerIn our 32-criteria evaluation of real-time interaction management (RTIM) providers, we identified the 12 most significant ones — Adobe, Emarsys, FICO, IBM, IgnitionOne, Infor, Pegasystems, Pitney...