5 results in Reports

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  • Report Marketers: Use Email To Cultivate Your Relationship With Loyal Customers

    Best Practices For Retaining Relationships Through Email
    January 31, 2017 | Emily Collins, Rebecca McAdams

    Loyal customers engage more, spend more, and are more likely to consider and recommend a brand for future purchase. Yet loyalty and email marketers communicate with them the same way they connect...

  • Report Best Practices For Retail Sites: User Experience Review, 2016

    The Good News Is The Problems Are Avoidable
    October 20, 2016 | Andrew Hogan, Allegra Burnette

    Good user experience (UX) drives revenue through increased conversion, ongoing loyalty, and deepened trust, as Forrester's research has proven. So what can retailers learn from leading US retail...

  • Report The Best And Worst Of Email Marketing, 2015

    December 2, 2015 | Shar VanBoskirk, Rebecca McAdams

    This report helps marketing leadership professionals benchmark their email marketing campaigns against 70 of their peers that Forrester reviewed from the consumer goods, retail, travel, financial...

  • Report The Social Technographics® Intensity Matrix Drives Tactical Success

    How To Target Your Audience's Favorite Social Behaviors And Sites
    July 14, 2014 | Nate Elliott, Roxana Strohmenger

    In 2013, Forrester introduced two new data models — the Social Technographics® Score and the Social Technographics Intensity Matrix — to help you better understand your audiences' social behaviors...

  • Report Website Functionality Benchmark 2011: Luxury Department Stores

    Forrester Applies Its Website Functionality Benchmark Methodology To The Sites Of Four US Luxury Department Stores
    October 5, 2011 | Patti Freeman Evans

    Forrester applied its Website Functionality Benchmark evaluation methodology to the top four US luxury department stores: Barneys New York, Neiman Marcus, Nordstrom, and Saks Fifth Avenue. These...