Search Results
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Report Join The Conversation To Build Customer Relationships
Turn Voice And Language Innovation Into A Conversational Strategy
October 15, 2018 | Thomas HussonAfter the web and the app eras, we're now entering a period where natural language will take over from computer language. This will accelerate the need for brands to create personalized dialogues...
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Report Artificial Intelligence Will Spark A Real Marketing Renaissance
CMOs Have A New Partner On The Horizon
August 3, 2018 | Thomas HussonArtificial intelligence (AI) is set to disrupt functions in just about every industry. But will it really shape a new mode of operating for marketers — and if so, how? This report helps CMOs...
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Report Get Emotion Right In Your Brand's Digital Marketing
Start With Mobile, Chatbots, And Conversational Interfaces
March 5, 2018 | Thomas HussonMarketers need to rethink how their brand conveys emotion beyond the confines of TV advertising. Mobile touchpoints like messaging apps and conversational interfaces, such as intelligent agents and...
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Report Marketers: Get Ready For Augmented Reality
Why Augmented Reality Will Eclipse Virtual Reality In The Near Term And What To Do About It
November 13, 2017 | Thomas HussonAfter a brief infatuation with augmented reality (AR) following the Pokémon GO craze, B2C marketers have all but abandoned the technology. Expect that to change as market leader Apple infuses its...
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Report Mobile-First Is Not Enough
Benchmark Your Mobile Marketing Approach
October 10, 2017 | Thomas HussonOver the past few years, "mobile first" has become the new marketing imperative. However, few B2C marketers are good at executing this concept. More importantly, focusing solely on mobile-first...
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Report Close The Global Digital Marketing Gap
Why And How Global Marketers Must Localize Their Digital Marketing Approach
September 6, 2017 | Thomas HussonGlobal marketers have long faced obstacles when expanding their brands into new regions. Digital, despite its helpful automation and scalability, brings unique challenges to global marketing...