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• Report Join The Conversation To Build Customer Relationships

  Turn Voice And Language Innovation Into A Conversational Strategy

  October 15, 2018 | Thomas Husson

  After the web and the app eras, we're now entering a period where natural language will take over from computer language. This will accelerate the need for brands to create personalized dialogues...

• Report Artificial Intelligence Will Spark A Real Marketing Renaissance

  CMOs Have A New Partner On The Horizon

  August 3, 2018 | Thomas Husson

  Artificial intelligence (AI) is set to disrupt functions in just about every industry. But will it really shape a new mode of operating for marketers — and if so, how? This report helps CMOs...

• Report Get Emotion Right In Your Brand's Digital Marketing

  Start With Mobile, Chatbots, And Conversational Interfaces

  March 5, 2018 | Thomas Husson

  Marketers need to rethink how their brand conveys emotion beyond the confines of TV advertising. Mobile touchpoints like messaging apps and conversational interfaces, such as intelligent agents and...

• Report Marketers: Get Ready For Augmented Reality

  Why Augmented Reality Will Eclipse Virtual Reality In The Near Term And What To Do About It

  November 13, 2017 | Thomas Husson

  After a brief infatuation with augmented reality (AR) following the Pokémon GO craze, B2C marketers have all but abandoned the technology. Expect that to change as market leader Apple infuses its...

• Report Mobile-First Is Not Enough

  Benchmark Your Mobile Marketing Approach

  October 10, 2017 | Thomas Husson

  Over the past few years, "mobile first" has become the new marketing imperative. However, few B2C marketers are good at executing this concept. More importantly, focusing solely on mobile-first...

• Report Close The Global Digital Marketing Gap

  Why And How Global Marketers Must Localize Their Digital Marketing Approach

  September 6, 2017 | Thomas Husson

  Global marketers have long faced obstacles when expanding their brands into new regions. Digital, despite its helpful automation and scalability, brings unique challenges to global marketing...