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  • Report Unleash The Potential Of In-House Agencies

    CMOs: Mature Your In-House Agency By Investing In Its Success
    November 13, 2018 | Jay Pattisall, Drew Green

    The stereotypes surrounding in-house agencies stand in their way of being the vital marketing partners that CMOs need. Forrester's partnership and joint survey with the In-House Agency Forum (IHAF)...

  • Report The Forrester Wave™: Global Media Agencies, Q3 2018

    The Eight Largest Media Agencies And How They Stack Up
    September 17, 2018 | Jay Pattisall

    In our 23-criterion evaluation of global media agencies, we identified the eight largest — Carat, MediaCom, Mindshare, OMD, Starcom, UM, Wavemaker, and Zenith — and researched, analyzed, and scored...

  • Report Make Your In-House Agency Your Digital Agency

    Kick-Start Your Digital Strategy With A Blended Agency Model
    May 3, 2018 | Jay Pattisall

    Outsourced digital marketing expertise deprives CMOs of transparency and control of customer relationships. In-house agencies have emerged as an important resource to orchestrate marketing...

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