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Digital Marketing
Accelerate growth with marketing innovation
B2C Marketing
Jim Nail

Report The Financial Payback For Marketing Measurement

Business Case: The Marketing Measurement And Insights Playbook

August 15, 2018 | Jim Nail, Michelle Bishop

As marketers are increasingly held accountable for the financial returns of their efforts, they need sophisticated measurement that accurately apportions credit to the myriad touchpoints in a...

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