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• Report Now Tech: Content Marketing Platforms, Q4 2018

  Forrester's Overview Of 33 Content Marketing Platform Providers

  December 17, 2018 | Ryan Skinner

  You can use content marketing platforms (CMPs) to increase collaboration around content, improve content performance, and accelerate production. But to access these benefits, you'll first have to...

• Report Now Tech: Content Production Agencies, Q4 2018

  Forrester's Overview Of 24 Content Production Agencies

  December 17, 2018 | Ryan Skinner

  You can use content production agencies (CPAs) to accelerate your go-to-market strategies, produce higher quality content consistently and at scale, and keep content costs manageable. But to access...

• Report Q&A: B2B Marketing Automation Platforms 101

  Get To The Heart Of The B2B Martech Stack

  November 21, 2018 | Lori Wizdo

  The B2B marketing technology landscape is confusing, with thousands of vendors in dozens of categories. But one application category is the heart of the B2B marketing technology (martech) stack. It...

• Report The Forrester Tech Tide™: B2B Marketing Technologies, Q4 2018

  18 Technologies Underpin Modern B2B Marketing

  October 25, 2018 | Steven Casey, Laura Ramos, Mary Shea

  B2B marketing technologies are increasingly critical to firms' ability to win, serve, and retain their customers. To accelerate their performance in B2B marketing, companies are evaluating and...

• Report The Forrester Wave™: B2B Marketing Automation Platforms, Q4 2018

  The Six Providers That Matter Most And How They Stack Up

  October 15, 2018 | Lori Wizdo

  In our 36-criteria evaluation of B2B marketing automation platform (MAP) providers, we identified the six most significant ones — Act-On Software, bpm'online, Marketo, Oracle, Salesforce, and SAP —...

• Report The B2B Marketing Practice Is Halfway To Awesome

  Landscape: The Lead-To-Revenue Marketing Playbook

  September 17, 2018 | Lori Wizdo, Matthew Camuso

  Forrester introduced the term lead-to-revenue marketing (L2RM) in 2010 to describe a customer-centric business system for marketers whose offerings mandate a long, complex, or highly considered...

• Report Three Waypoints On The Journey To B2B Marketing Transformation

  Road Map: The Lead-To-Revenue Marketing Playbook

  August 30, 2018 | Lori Wizdo, Matthew Camuso

  To engage the new business consumer, savvy B2B marketing leaders leverage their lifetime revenue marketing (LRM) initiative to drive the extraordinary change in marketing practice. Concurrent...

• Report The Forrester Wave™: Search Engine Optimization (SEO) Platforms, Q3 2018

  The Seven Providers That Matter Most And How They Stack Up

  August 8, 2018 | Collin Colburn

  In our 23-criteria evaluation of SEO platform providers, we identified the seven most significant ones — BrightEdge, Conductor, Moz, Searchmetrics, SEMrush, seoClarity, and Siteimprove — and...

• Report Forrester Analytics: Marketing Automation Technology Forecast, 2017 To 2023 (US)

  ForecastView Document

  May 17, 2018 | Jennifer Adams, Jay McBain, Ryan Skinner

  Marketing automation technologies allow marketers to market effectively via multiple channels while automating repetitive tasks. This US data-driven report gives a five-year view of growth for six...

• Report The Forrester Tech Tide™: Martech For B2C Marketers, Q2 2018

  Twenty Technologies Underpin Modern Marketing

  April 5, 2018 | Mary Pilecki, Stephanie Liu, Erna Alfred Liousas

  Marketing technology (martech) is essential to delivering contextually relevant experiences to consumers. Firms are continuously evaluating and adopting a range of martech to support customer...

• Report Explore Content Marketing Platforms For B2B Marketing

  A Constellation Of Fit-For-Purpose Vendors Aid B2B Marketing Agility

  November 27, 2017 | Ryan Skinner

  B2B marketers are producing more content and assets today than ever before; and often, they're investing in or considering a content marketing platform (CMP) to stay on top of all of their...

• Report TechRadar™: B2B Marketing Technologies, Q3 2016 (Updated)

  Tools And Technology: The B2B Marketing Playbook

  October 4, 2017 | Steven Casey

  B2B marketing technologies have changed dramatically in the past decade to support digitally enabled changes in buyer behavior and the proliferation of channels that customers use to connect with...

• Report Content Marketing Platforms Aim To Align Teams

  September 28, 2017 | Ryan Skinner

  Marketing teams turn to specialist software to manage a tremendous variety of content for production, approval, and publication; Forrester calls these specialist offerings content marketing...

• Report Vendor Landscape: SEO Tools And Technologies

  June 13, 2017 | Collin Colburn

  Search engine optimization (SEO) is an established and mature strategy in the digital marketing portfolio, and many marketers feel they're ready to bring its execution in-house. To do that...

• Report The Forrester Wave™: Content Marketing Platforms, Q2 2017

  Percolate And Sprinklr Lead The Field With Brand Orchestration Vision

  April 18, 2017 | Ryan Skinner

  In our 37-criteria evaluation of content marketing platform (CMP) providers, we identified the nine most significant ones — Contently, Kapost, NewsCred, Opal, Percolate, ScribbleLive, Skyword,...