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  • Marketing Metrics
  • Differentiate with digital

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The Marketing Measurement And Insights Playbook For 2020

Embrace A Unified Marketing Measurement Standard

Marketers must change their attitude toward measurement: away from passively reviewing post-campaign reports and toward proactively analyzing results and optimizing future marketing plans. To make...

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  • Report Define Your Social Media Maturity To Advance Your Social Marketing

    Assessment: The Social Marketing Playbook
    August 14, 2020 | Jessica Liu

    B2C marketers can't get more from their social marketing investments without first understanding where they are now in their overall social media maturity. Read this report to learn about the...

  • Report A Practical Guide To Modern Content Strategy

    How Tech Leaders Can Avoid Going Down The Content Rabbit Hole
    October 21, 2019 | Mark Grannan

    Common pitfalls hobble new content projects. Often, digital business leaders try to fix all of the problems; this approach will stall out. Or, they work outside of existing systems and processes;...

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