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  • Report Global Business Technographics Marketing Survey, 2016: Overview

    A Business Technographics Presentation
    February 10, 2017 | Tyler McDaniel

    This report is our overview of marketers’ priorities, challenges, use of technology, and budgets, based on Forrester's Global Business Technographics Marketing Survey, 2016. We analyzed the data by...

  • Report Case Study: Drive Real-Time Marketing As Part Of Your Digital Transformation Journey

    How MasterCard Keeps Up With Fast-Changing Consumer Behavior
    April 21, 2016 | Clement Teo

    Asia Pacific consumers are digitally empowered, socially savvy, and always mobile. To win, serve, and retain them, MasterCard's marketing organization has embraced digital to provide timely,...

  • Report Brief: Use Social Marketing To Advance Customers On Their Financial Services Journey

    Social Is More Than Just A Discovery Tool
    August 10, 2015 | Clement Teo

    B2C marketing professionals in the financial services industry in Asia Pacific (AP) are active on social networks like Facebook and Twitter. But many are novices in using social marketing to win,...

  • Report The Customer Analytics Market In China

    Vendors Are Racing To Respond As Adoption Grows
    August 21, 2014 | Gene Cao

    Marketing professionals in China have started to use tools such as data mining, predictive analytics, and modeling. Recent conversations with China-based organizations like China Telecom, Ikea, and...

  • Report The Importance Of True International Marketing Content

    May 22, 2012 | Peter O'Neill

    Tech vendors are likely underperforming in international markets because their central marketing teams do not successfully integrate inputs from their field marketing colleagues about local market...

  • Report European Online Retail: Five Trends To Watch In 2012

    European eBusiness Executives Strive To Give Their Customers Choice And Flexibility Across The Purchase Journey
    February 3, 2012 | Martin Gill

    European shoppers are becoming increasingly web-savvy and are turning to a wider range of touchpoints as they research and buy products online and offline. In response, eBusiness executives across...

  • Report Investing In Marketing's Technology Future

    How CI Can Use Technology To Drive Competitive Advantage
    October 24, 2011 | Robert Brosnan

    Marketers require ever more technology to capture, integrate, analyze, and apply customer data to marketing programs. Forrester recommends that marketers establish an enterprisewide marketing...

  • Report Financial Services Interactive Marketers Are Primed For A More Responsive Social Presence

    Use Technology To Help Overcome Logistical Hurdles
    June 7, 2011 | Michael Greene

    As financial services (FS) marketers evolve their social programs to more actively engage customers and prospects, they are struggling to handle the workflow, compliance, and measurement challenges...

  • Report Bigger B2B Marketing Budgets Come With Great Expectations

    Use The Forrester Marketing Flywheel To Assess Budget Allocation
    March 22, 2011 | Jeff Ernst

    After several years of making cuts, B2B marketing leaders have larger budgets in 2011, but they come with a catch: more scrutiny and greater expectations for results. Budgeting is no longer an...

  • Report Investing In Tech Marketing, 2011

    Introducing The Forrester Marketing Flywheel For Assessing Budget Allocations
    February 1, 2011 | Peter Burris

    The tech industry is returning to expansion mode, and tech marketers must gear up to drive profitable revenue growth for their companies. However, unlike previous generations of tech industry...

  • Report Banking On Social Sites Is A Work In Progress

    Privacy And Security Concerns Must Be Satisfied To Tap Emerging Demand
    May 19, 2010 | Emmett Higdon

    More than 250 financial institutions from 40 different countries have joined Facebook, looking for friends and future customers while testing the social networking waters. While many of these banks...

  • Report How Technology Supports Distributed Marketing Organizations

    January 20, 2010 | Suresh Vittal

    Most marketing organizations struggle to manage the burgeoning complexity associated with brands, regions, and channels and the resulting issues around brand consistency, program ownership, and...

  • Report Case Study: ING Delivers Personalized Product Offers Across Channels In Real Time

    October 27, 2009 | Alexander Hesse

    Dutch bank ING's marketing campaigns were losing effectiveness because many of them weren't relevant to the bank's customers. The bank's organizational structure, processes, applications, and heavy...

  • Report Assessing Current Pending Legislation Affecting eCommerce In The US

    What The New Administration And Congress Are Working On Now
    May 29, 2009 | Patti Freeman Evans

    With the new Obama administration and a Democratic-led Congress come a new legislative agenda. The big issues prevail, such as economic recovery and healthcare reform. However, various issues that...

  • Report Where To Find Help For Web Design Projects, 2009

    North American Interactive Agencies Report Their Capacity, Budget, And Industry Capabilities
    May 8, 2009 | Vidya L. Drego

    Web site owners know that selecting the right Web design vendor can be a stressful and complicated endeavor. Budgets for design services are tight, but interactive design agencies are still...

  • Report Building An Innovation Team

    Three Approaches To Participation
    December 23, 2008 | Cindy Commander

    Driving innovation within the organization requires focus on culture, team, process, and insights. Looking deeper at building the innovation team, marketers can adapt and combine three main...

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