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  • Report Global Business Technographics Marketing Survey, 2016: Overview

    A Business Technographics Presentation
    February 10, 2017 | Tyler McDaniel

    This report is our overview of marketers’ priorities, challenges, use of technology, and budgets, based on Forrester's Global Business Technographics Marketing Survey, 2016. We analyzed the data by...

  • Report Why The EU ePrivacy Law Will Not Kill eCommerce

    Privacy Laws Force Rich Dialogue With Customers
    January 27, 2012 | Martin Gill

    In May 2011, the EU ePrivacy Directive came into effect across Europe. This directive has met with a mixed response at a national level, with some countries jumping to hit the deadline, some...

  • Report Privacy Laws Force Rich Dialogue With Customers

    Move From On/Off Compliance Approaches To Custom Privacy Management
    January 13, 2012 | Anthony Mullen

    Governments are placing pressure on interactive marketers, in most cases by mandating clear rules around how customer data is obtained, used, and stored for marketing. While interactive marketers...

  • Report Privacy Matters For Online Advertisers

    Behavioral Marketers Should Prepare To Self-Regulate Data Practices
    September 21, 2010 | Shar VanBoskirk

    Concern over consumer privacy has marketers, associations, government officials, and even technology vendors hustling to find ways to manage online data so that it is comfortable to consumers and...

  • Report Assessing Current Pending Legislation Affecting eCommerce In The US

    What The New Administration And Congress Are Working On Now
    May 29, 2009 | Patti Freeman Evans

    With the new Obama administration and a Democratic-led Congress come a new legislative agenda. The big issues prevail, such as economic recovery and healthcare reform. However, various issues that...

  • Report Where To Find Help For Web Design Projects, 2009

    North American Interactive Agencies Report Their Capacity, Budget, And Industry Capabilities
    May 8, 2009 | Vidya L. Drego

    Web site owners know that selecting the right Web design vendor can be a stressful and complicated endeavor. Budgets for design services are tight, but interactive design agencies are still...

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