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The Retail eCommerce Playbook For 2019

The Art And Science Of Retail eCommerce

Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they are not missing either opportunities for direct online sales or ways that this...

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  • Report Global Business Technographics Marketing Survey, 2016: Overview

    A Business Technographics Presentation
    February 10, 2017 | Tyler McDaniel

    This report is our overview of marketers’ priorities, challenges, use of technology, and budgets, based on Forrester's Global Business Technographics Marketing Survey, 2016. We analyzed the data by...

  • Report The Customer Analytics Market In China

    Vendors Are Racing To Respond As Adoption Grows
    August 21, 2014 | Gene Cao

    Marketing professionals in China have started to use tools such as data mining, predictive analytics, and modeling. Recent conversations with China-based organizations like China Telecom, Ikea, and...

  • Report European Online Retail: Five Trends To Watch In 2012

    European eBusiness Executives Strive To Give Their Customers Choice And Flexibility Across The Purchase Journey
    February 3, 2012 | Martin Gill

    European shoppers are becoming increasingly web-savvy and are turning to a wider range of touchpoints as they research and buy products online and offline. In response, eBusiness executives across...

  • Report Investing In Marketing's Technology Future

    How CI Can Use Technology To Drive Competitive Advantage
    October 24, 2011 | Robert Brosnan

    Marketers require ever more technology to capture, integrate, analyze, and apply customer data to marketing programs. Forrester recommends that marketers establish an enterprisewide marketing...

  • Report Organizing For Interactive Marketing

    You Should Prepare For A Distributed Organizational Model — Here's How
    August 13, 2010 | Shar VanBoskirk

    The question of how marketers should staff and structure their internal interactive organizations is growing more common as the interactive marketing function takes a more central role in overall...

  • Report How Technology Supports Distributed Marketing Organizations

    January 20, 2010 | Suresh Vittal

    Most marketing organizations struggle to manage the burgeoning complexity associated with brands, regions, and channels and the resulting issues around brand consistency, program ownership, and...

  • Report eBusiness Professionals: Plan Your Customer Intelligence Strategy Now

    How To Develop A Focused Customer-Centric Approach
    November 16, 2009 | Brian K. Walker

    The importance of eBusiness professionals to the customer intelligence (CI) effort is clear. As owners of the online profit and loss (P&L), they must align with the CI command center to drive a...

  • Report Adaptive Brand Marketing: An eBusiness Perspective

    November 13, 2009 | Sucharita Kodali

    Adaptive Brand Marketing is a flexible approach in which marketers respond quickly to their environment to align consumer and brand goals and maximize return on brand equity. We expect marketing...

  • Report Adaptive Brand Marketing

    Rethinking Your Approach To Brands In The Digital Age
    October 9, 2009 | Lisa Bradner

    Today's brand marketing organizations are ill equipped to handle the world of "always on" marketing in the digital age. To remain relevant, marketing leaders will embrace Adaptive Brand Marketing —...

  • Report Assessing Current Pending Legislation Affecting eCommerce In The US

    What The New Administration And Congress Are Working On Now
    May 29, 2009 | Patti Freeman Evans

    With the new Obama administration and a Democratic-led Congress come a new legislative agenda. The big issues prevail, such as economic recovery and healthcare reform. However, various issues that...

  • Report Where To Find Help For Web Design Projects, 2009

    North American Interactive Agencies Report Their Capacity, Budget, And Industry Capabilities
    May 8, 2009 | Vidya L. Drego

    Web site owners know that selecting the right Web design vendor can be a stressful and complicated endeavor. Budgets for design services are tight, but interactive design agencies are still...

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