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Report Valuable Content Is Every Marketing Team's Job
January 30, 2017 | Ryan SkinnerContent marketing asks something more of marketers' content; it demands storytelling and a focus on building audiences and maintaining interest. Marketing organizations have long possessed only the...
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Report Don't Confuse Media-Led And Customer-Led Content Marketing
Two Types Of Content Marketing Are Emerging: One That Supports Brand Advertising Goals And One That Supports Direct Response Ones
February 23, 2016 | Ryan SkinnerAs marketers ramp up their investments in content marketing, it's time to stop talking about a monolithic idea of "content marketing." Forrester identifies two distinct types of content marketing:...