Search Results
-
Report Predictions 2019: CMO
Branding Brings Oomph To Differentiate CX
Marketing needs a boost of energy, but it won't come from purely provocative ads or some cool new technology. In the age of the customer, the best source of energy for a brand is the customer. As...
-
Report Predictions 2018: The CMO Bar Rises With More Pressure For Growth
Customer Obsession Disrupts Any Remaining CMO Complacency
Customer obsession is the foundation of organizational success in 2018. This sets the stage for CMOs to step up as a leader of growth or quietly cede influence to another C-suite member, such as a...
-
Report Brand Management For A New Age: Experience And Resonance Transform Brand Leadership
In the age of the customer, CMOs battle to build their brands with distracted, technology-empowered consumers who have as much to say about what the brand stands for as the company does. CMOs must...