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  • Report Two Paths To The Ideal Digital Experience Delivery Organization

    Digital Customer Experience Delivery Demands An Organizational Transformation
    February 27, 2014 | John R. Rymer, Anjali Yakkundi

    Many application development and delivery (AD&D) leaders are often on the outside looking in when it comes to their organizations' digital customer experience projects. Yet their role has great...

  • Report Understand The Requirements Of The Customer Life Cycle For Applications And Data

    Take A Strategic Approach To These Requirements For Greater Impact
    September 2, 2011 | Mike Gilpin

    The old concept of the marketing funnel has become passé, requiring firms to make a dramatic shift to focus on the full customer life cycle and customer relationship. To help enable the transition,...

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