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  • Webinar Use Insights About The Banking Platform Software Market To Make Informed Selection Decisions

    Thursday, February 28, 2019, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Jost Hoppermann

    Forrester invited vendors of globally deployed banking platforms (including core banking) to participate in a survey on their 2018 deals; and 36 vendors accepted the invitation. The webinar...

  • Webinar The Top Insurance Technology Trends To Watch In 2019

    Tuesday, February 12, 2019, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Ellen Carney

    Insurance firms recognize that their future depends on the digital initiatives that drive better customer experience and more efficient operations. But heightening customer expectations, stalled...

  • Webinar Define And Measure Emotion For More Effective Customer Engagement

    Tuesday, February 5, 2019, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Jim Nail

    Emotions are essential to marketing, experience, and loyalty but have eluded the rigorous quantification and measurement that now apply to engagement, conversion, and sales effects of marketing....

  • Webinar What's Going On With Mobile Shopping

    Tuesday, February 5, 2019, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Sucharita Kodali

    Vice President and Principal Analyst Sucharita Kodali walks attendees through the future of mobile commerce. The webinar explores the current state of mobile commerce, best practices for...

  • Webinar Balance Short- And Long-Term Objectives To Drive Business Growth

    Tuesday, January 29, 2019, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Tina Moffett

    Companies that are hyperfocused on short-term revenue objectives run the risk of devaluing long-term business growth. Taking a balanced view of how marketing drives short- and long-term objectives...

  • Webinar Choose The Right Integration Solution For Your Digital Transformation

    Using The Forrester Wave™
    Thursday, January 24, 2019, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Henry Peyret

    For several industries, integration is becoming a foundational strategic investment to support the pace of digital transformation (DT). Integration technologies are supporting all the four major DT...

  • Webinar Can You Hear Me Now? It's Time For Brands To Cross The Voice Frontier

    Wednesday, January 23, 2019, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Dipanjan Chatterjee

    Voice is poised to bring about a massive pivot in the digital transformation of brands. Just as brands got used to consumers experiencing them by furiously tapping and poking at their devices, we...

  • Webinar Predictions 2019: Retail

    Tuesday, January 22, 2019, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Fiona Swerdlow, George Lawrie, Brendan Miller

    In 2019, retailers will continue to adapt to changing market conditions, evolving technology, and ever-rising customer expectations. This webinar explores how putting digital at the heart of the...

  • Webinar Small Business Banking Customers: Five Things You Should Know

    Wednesday, January 16, 2019, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 GMT) | Peter Wannemacher

    Bank executives and digital leaders are tasked with finding new and better ways to win, serve, and retain small business clients, yet for more than a decade there has been a dearth of innovation in...

  • Webinar Predictions 2019: B2B Marketing And Sales

    Wednesday, January 16, 2019, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Laura Ramos, Lori Wizdo, Steven Casey

    As B2B marketers increasingly lead the entire buying experience, they must establish a foundation of insights and pivot from campaign to engagement design that encompasses both digital and human...

  • Webinar Creative Advertising Technology: The Most Important Adtech You've Never Heard Of

    Using The Forrester Wave™
    Tuesday, January 15, 2019, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Susan Bidel, Joanna O'Connell

    William Bernbach, a giant of the golden age of American advertising, said of his profession, “Advertising is fundamentally persuasion, and persuasion happens to be not a science, but an...

  • Webinar 2019 Customer Experience Predictions: CX Under Fire!

    Thursday, January 10, 2019, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Harley Manning

    Customers expect their experiences to keep getting better. The trouble is, they haven’t — or at least not enough to keep up with those rising expectations. This situation has been going...

  • Webinar 2019 Priorities: Embracing Digital In Wealth Management To Remain Relevant

    Wednesday, January 9, 2019, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Vijay Raghavan, Oliwia Berdak

    Multiple forces and innovations are changing how customers globally manage and invest their money. Powered by digital technology, the wealth management industry is transforming to meet the...

  • Webinar Predictions 2019: B2C Marketing

    Wednesday, January 9, 2019, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Brigitte Majewski, Jessica Liu

    Almost halfway through the age of the customer, consumers are making their increasing power felt when dealing with brands. With customer preferences and privacy taking center stage in 2018, B2C...

  • Webinar Media Predictions 2019

    Tuesday, January 8, 2019, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Collin Colburn

    The media industry has been continuously disrupted since the beginning of this decade. In 2019, change will continue: Digital ad giants Facebook and Google will attempt to get even bigger, and...

  • Webinar Beware Of And Prepare For The Coming Data Integrity Crisis

    Tuesday, January 8, 2019, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Jeff Pollard, Joseph Blankenship, Trevor Lyness

    Companies are increasingly relying on data and automated decision making to transform their business. This, however, means that the impact of a data integrity attack – where an attacker...

  • Webinar Predictions 2019: Customer Service And Sales

    Monday, January 7, 2019, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 GMT) | Tom Kaneshige, Kate Leggett, Art Schoeller

    For some time, the burning question has been: Will robots replace humans? While the proliferation of robotic process automation (RPA) has reduced headcount in the back office, it’s a...

  • Webinar Outlook 2019: State Of Retail Payments

    Thursday, December 20, 2018, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Brendan Miller

    This webinar details the results of “The State Of Retail Payments,” a biennial study by the National Retail Federation and Forrester that profiles US enterprise retailers’...

  • Webinar The Psychology Of Points

    Tuesday, December 18, 2018, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Emily Collins, Anjali Lai

    Brands across industries invest millions of dollars into loyalty programs that offer the same mix of points, discounts, and material benefits. But do they capture the hearts and wallets of...

  • Blog Tainted Love: Understanding Tainted Detection In The MITRE ATT&CK Evaluation

    December 17, 2018 | Josh Zelonis

    In my previous blog post on the MITRE ATT&CK evaluations, I developed a scale for rating the individual vendor evaluations and provided source code to help make the results more generally...

  • Report Now Tech: Content Marketing Platforms, Q4 2018

    Forrester's Overview Of 33 Content Marketing Platform Providers
    December 17, 2018 | Ryan Skinner

    You can use content marketing platforms (CMPs) to increase collaboration around content, improve content performance, and accelerate production. But to access these benefits, you'll first have to...

  • Report Now Tech: Content Production Agencies, Q4 2018

    Forrester's Overview Of 24 Content Production Agencies
    December 17, 2018 | Ryan Skinner

    You can use content production agencies (CPAs) to accelerate your go-to-market strategies, produce higher quality content consistently and at scale, and keep content costs manageable. But to access...

  • Report Top Enterprise Fraud Management And Anti-Money-Laundering Trends

    Consortium, Third-Party, And Blockchain Data Integration Will Transform EFM And AML Solutions And Practices
    December 17, 2018 | Andras Cser

    While enterprise fraud management (EFM) and anti-money laundering (AML) are mature functions, regulatory pressures in Europe and advances in machine learning are rapidly and profoundly changing...

  • Report Real-Time Is The Next Evolution In CX Success

    Build Real-Time Capabilities That Allow Your Business To Move At The Customer's Speed
    December 17, 2018 | Bobby Cameron

    Companies striving to be customer-obsessed are running into customer experience (CX) roadblocks. Customer Experience Index (CX Index™) scores are not improving; instead, Forrester finds them to be...

  • Report Luxury Retail 2018: What A Difference A Year Makes

    Luxury Brands Finally Dive Meaningfully Into Digital
    December 17, 2018 | Michelle Beeson

    What a difference a year makes! But despite much activity, luxury brands still have lots of ground to cover to create the exceptional omnichannel customer experiences that their customers expect....

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