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  • Report Forrester Analytics: Mobile Advertising Forecast, 2017 To 2022 (Europe)

    ForecastView Document
    July 13, 2018 | Brandon Verblow, Meenakshi Tiwari

    Mobile is the preferred device for consumers on the go, which makes it a crucial tool for marketers who want to influence their target group. This report focuses on how mobile ad spend is...

  • Report Forrester Readiness Index: Digital Marketing, 2017

    ForecastView Document
    November 6, 2017 | Brandon Verblow, Sanjeev Kumar

    The Forrester Readiness Index (FRI) provides digital marketers and marketing vendors with a simple, reliable instrument to quickly make sense of a variety of market signals to aid in determining...

  • Report Forrester Data: Social Media Forecast, 2016 To 2021 (Europe), Q3 2016 Update

    ForecastView Spreadsheet
    September 15, 2016 | Shaurya Priya

    Ad spending on social media continues to grow at an impressive rate and is taking increasingly more share of marketers’ interactive marketing budgets. Engaging and more interactive format on mobile...

  • Report European Online Display Goes Programmatic

    Demystifying Programmatic Ad Trading In Key European Markets
    April 17, 2015 | Samantha Merlivat

    Programmatic trading of online display advertising is revolutionizing the way advertisers and publishers buy and sell display advertising. In 2014, we saw a dramatic increase in the adoption of...

  • Report Western European Online Display Advertising Forecast, 2014 To 2019

    Tablets And Video Sustain A Steady Growth In European Online Display Advertising Spend
    October 6, 2014 | Samantha Merlivat

    With most of Western Europe entering the recovery from the 2008 economic downturn, Forrester expects display advertising spend to grow at a steady pace for the next five years across the region....

  • Report Interactive Channels To Watch In 2014

    April 7, 2014 | Shar VanBoskirk

    This report is the latest installment in an annual series on how marketing leaders leverage interactive channels. Email marketing and display advertising still top marketer's lists, but mobile and...

  • Report Convergence Disrupts Europe's TV Ad Market

    Consumers' Adoption Of New Viewing Platforms Will Reshape Europe's Television Ad Industry
    August 12, 2013 | Jim Nail

    As European viewers get used to more choices — with more channels, pay services, and viewing devices — an increasing share of their viewing will fall outside the bounds of established advertising...

  • Report The State Of Online Video Advertising In 2011

    Marketers Must Start Paying Attention And Stop Buying Bad Inventory
    April 20, 2011 | Nate Elliott

    The more online video advertising matures, the more it resembles TV advertising. But if marketers aren't careful, the inventory they're buying can look like overnight rather than prime time. Too...

  • Report Bigger B2B Marketing Budgets Come With Great Expectations

    Use The Forrester Marketing Flywheel To Assess Budget Allocation
    March 22, 2011 | Jeff Ernst

    After several years of making cuts, B2B marketing leaders have larger budgets in 2011, but they come with a catch: more scrutiny and greater expectations for results. Budgeting is no longer an...

  • Report Using Competitors' Trademarks In Your Paid Search Strategy

    Best Practices For Competitive Branded Keyword Bidding
    January 31, 2011 | Lucilla De Sarlo

    Recent changes to Google's trademark bidding policy across Europe have reopened the conversation around the opportunities and threats for companies bidding against competitors' brands. Most...

  • Report Choosing The Right Media Mix 2010: Europe

    From Creating Awareness To The Act Of Purchase
    September 27, 2010 | Kim Le Quoc, Mary Beth Kemp

    Television is still the dominant medium to get messages in front of European consumers, but the Internet is now the primary medium consumers use to research their purchases. Within the digital...

  • Report Forrester Research Internet Display Advertising Forecast 2/10 (Western Europe)

    ForecastView Spreadsheet
    March 15, 2010 | Tushi Banerjee

    Total advertising spending by country and online display spending for each of the 17 Western European countries. Online display spending is further segmented by media format. Includes historical...

  • Report Forrester Research Search Engine Marketing Forecast 2/10 (Western Europe)

    ForecastView Spreadsheet
    March 15, 2010 | Tushi Banerjee

    Spending on paid search and search engine optimization (SEO) for each of the 17 Western European countries. Includes historical data going back to 2001 for paid search plus a five-year forecast for...

  • Report 2009 European Interactive Marketing Predictions

    Interactive Channels Will Produce Upsides In A Down Economy
    February 9, 2009 | Rebecca Jennings

    2009 will bring major challenges for European interactive marketers as economic conditions place greater emphasis than ever before on generating results and gaining efficiencies from online...

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