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  • Report Retail eCommerce In Brazil: Investment Priorities, Challenges, And Mobile

    The Economic Crisis Will Be A Major Roadblock In 2017
    February 10, 2017 | Lily Varon

    "Retail eCommerce In Brazil" is a survey that Forrester conducted together with E-Commerce Brasil in August and September 2016. In this survey, respondents from traditional retailers, web-only...

  • Report 2015 To 2016 Latin American Tech Market Update

    Troubles In Brazil, Argentina, And Venezuela Offset Better Tech Growth In Chile, Colombia, And Mexico
    September 14, 2015 | Andrew Bartels

    Economic struggles and slower growth in the six major countries are contributing to a slow patch in Latin America's tech market growth, with 3.3% in 2015. By 2016, positive fundamentals such as...

  • Report The Global Tech Market Outlook For 2015 To 2016

    Five Themes That Will Define The Tech Market
    January 7, 2015 | Andrew Bartels

    As CIOs prepare and manage their 2015 tech budgets, they can confidently push for increases of 4% to 6% in their purchases of tech goods and services, depending on their country. Tech spending in...

  • Report A Weak Start To 2014 Economic Growth Leads To Slower Global Tech Market Growth

    Software Buying In The US And Other Tech Twelve Countries Will Drive 3.9% Local Currency Tech Growth In 2014
    August 11, 2014 | Andrew Bartels

    Halfway through 2014, the global tech market is still trying to get out of second gear, with projected local currency growth of 3.9% (3.3% in US dollars), not the third-gear growth of 5.5% we...

  • Report A Mixed Bag For The Latin American Tech Market In 2014 And 2015

    Brazil Rejoins The Strong Markets Of Chile, Colombia, And Mexico After A Weak 2013 But Will Slow In 2015 As Others Expand
    March 11, 2014 | Andrew Bartels

    The Latin American tech market is rising in importance, and more and more Latin American businesses are becoming globally competitive, adapting as they do so the technologies and technology...

  • Report A Better But Still Subpar Global Tech Market In 2014 And 2015

    Software Buying In The US And Other Tech Twelve Countries Will Drive 5.5% Local Currency Tech Growth In 2014
    January 2, 2014 | Andrew Bartels

    The good news for CIOs is that improving economies in the US and elsewhere will generate cash flow to support the purchases of the new mobile, cloud, and smart technologies that are transforming...

  • Report What Does It Take To Win With Executive Buyers?

    The Early Bird Catches The Worm
    December 12, 2013 | Norbert Kriebel

    Your buyers have changed; catch up! There are some things you should know about your buyers if you expect to get any money out of their wallets. If you are a sales, marketing, product, or other...

  • Report What Do Executive Buyers Find Valuable?

    November 22, 2013 | Norbert Kriebel

    Your buyers have changed, and there are some things you should know about them if you expect to get any money out of their wallets. If you are a sales, marketing, product, or other leader with...

  • Report Executive Buyer Expectations — The Bar Is Low

    August 1, 2013 | Norbert Kriebel

    Your buyers have changed and there are some things you should know about them if you expect to get any money out of their wallets. If you are sales, marketing, product, or other leader with...

  • Report Global Tech Market Outlook 2013 To 2014

    In Local Currencies, The US Will Lead 5.4% Global Tech Market Growth In 2013 And 6.7% Growth In 2014
    January 3, 2013 | Andrew Bartels

    The 2013 to 2014 period will see a different pattern of tech market dynamics than what prevailed in 2012, forcing CIOs and business tech buyers to adjust their spending plans to take advantage of...

  • Report The 2012 Consumer Security Market Landscape: Key Dynamics And Growth Opportunities

    November 28, 2012 | Heidi Shey

    Freeware solutions, device proliferation, consumerization, the app Internet, and new entrants offering adjacent consumer privacy and security offerings have and will continue to change consumer...

  • Report Global Tech Market Outlook 2012 To 2013

    Economic Weakness Will Slow, But Not, Stop Growth
    September 10, 2012 | Andrew Bartels

    CIOs tracking broader tech market trends to see where their firms stand face a mixed picture, depending on their location. On a global basis, the European recession and weakening economic growth in...

  • Report Global Tech Market Outlook For 2012 And 2013

    Eight Themes Will Shape Vendors' Prospects Over The Next Two Years
    January 6, 2012 | Andrew Bartels

    The market for purchases of information technology goods and services by business and government will go through two transitions in 2012 and 2013. The first is a spending slowdown after the...

  • Report Forrsights: The Macro Trends Shaping The Tech Industry This Decade

    Emerging Opportunities And Imperatives For An IT Industry In Transformation
    November 28, 2011 | Christopher Mines

    Rather than quietly maturing into middle age as it enters its seventh decade, the information and communications technology (ICT) industry is continuing to evolve rapidly. The ICT landscape is...

  • Report US And Global IT Market Outlook: Q3 2010

    We Forecast Slower But Still-Robust 7% To 8% Growth
    October 15, 2010 | Andrew Bartels

    US economic growth is falling short of our already modest expectations and will expand at a snail's pace of less than 2.5% for real GDP in 2010 (avoiding a double-dip recession. As a result, we...

  • Report US And Global IT Market Outlook: Q2 2010

    Despite Financial Market Jitters, 8% 2010 Global ICT Market Growth Is On Track
    July 21, 2010 | Andrew Bartels

    Financial markets in Q2 2010 have been shaken by fears that the Greek debt crisis will metastasize across the European Union (EU) and beyond. Nevertheless, Q1 demand data was strong; we continue to...

  • Report Enterprise Buying Influences In Emerging Markets, 2009

    August 7, 2009 | Ellen Daley

    From: Enterprise Global Technology Adoption Survey, Asia Pacific, Latin America, Middle East, And Africa, Q1 2009

  • Report Case Study: Telefónica Invigorates Its Multinational Corporation Pitch

    October 24, 2008 | Mike Cansfield

    Telefónica is the fourth largest phone company in the world by market capitalization, and yet it has struggled in the past to attract multinational corporation (MNC) business. A new approach in the...

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