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• Report Retail eCommerce In Brazil: Investment Priorities, Challenges, And Mobile

  The Economic Crisis Will Be A Major Roadblock In 2017

  February 10, 2017 | Lily Varon

  "Retail eCommerce In Brazil" is a survey that Forrester conducted together with E-Commerce Brasil in August and September 2016. In this survey, respondents from traditional retailers, web-only...

• Report 2015 To 2016 Latin American Tech Market Update

  Troubles In Brazil, Argentina, And Venezuela Offset Better Tech Growth In Chile, Colombia, And Mexico

  September 14, 2015 | Andrew Bartels

  Economic struggles and slower growth in the six major countries are contributing to a slow patch in Latin America's tech market growth, with 3.3% in 2015. By 2016, positive fundamentals such as...

• Report The Global Tech Market Outlook For 2015 To 2016

  Five Themes That Will Define The Tech Market

  January 7, 2015 | Andrew Bartels

  As CIOs prepare and manage their 2015 tech budgets, they can confidently push for increases of 4% to 6% in their purchases of tech goods and services, depending on their country. Tech spending in...

• Report A Weak Start To 2014 Economic Growth Leads To Slower Global Tech Market Growth

  Software Buying In The US And Other Tech Twelve Countries Will Drive 3.9% Local Currency Tech Growth In 2014

  August 11, 2014 | Andrew Bartels

  Halfway through 2014, the global tech market is still trying to get out of second gear, with projected local currency growth of 3.9% (3.3% in US dollars), not the third-gear growth of 5.5% we...

• Report A Mixed Bag For The Latin American Tech Market In 2014 And 2015

  Brazil Rejoins The Strong Markets Of Chile, Colombia, And Mexico After A Weak 2013 But Will Slow In 2015 As Others Expand

  March 11, 2014 | Andrew Bartels

  The Latin American tech market is rising in importance, and more and more Latin American businesses are becoming globally competitive, adapting as they do so the technologies and technology...

• Report A Better But Still Subpar Global Tech Market In 2014 And 2015

  Software Buying In The US And Other Tech Twelve Countries Will Drive 5.5% Local Currency Tech Growth In 2014

  January 2, 2014 | Andrew Bartels

  The good news for CIOs is that improving economies in the US and elsewhere will generate cash flow to support the purchases of the new mobile, cloud, and smart technologies that are transforming...

• Report What Does It Take To Win With Executive Buyers?

  The Early Bird Catches The Worm

  December 12, 2013 | Norbert Kriebel

  Your buyers have changed; catch up! There are some things you should know about your buyers if you expect to get any money out of their wallets. If you are a sales, marketing, product, or other...

• Report What Do Executive Buyers Find Valuable?

  November 22, 2013 | Norbert Kriebel

  Your buyers have changed, and there are some things you should know about them if you expect to get any money out of their wallets. If you are a sales, marketing, product, or other leader with...

• Report Executive Buyer Expectations — The Bar Is Low

  August 1, 2013 | Norbert Kriebel

  Your buyers have changed and there are some things you should know about them if you expect to get any money out of their wallets. If you are sales, marketing, product, or other leader with...

• Report Global Tech Market Outlook 2013 To 2014

  In Local Currencies, The US Will Lead 5.4% Global Tech Market Growth In 2013 And 6.7% Growth In 2014

  January 3, 2013 | Andrew Bartels

  The 2013 to 2014 period will see a different pattern of tech market dynamics than what prevailed in 2012, forcing CIOs and business tech buyers to adjust their spending plans to take advantage of...

• Report The 2012 Consumer Security Market Landscape: Key Dynamics And Growth Opportunities

  November 28, 2012 | Heidi Shey

  Freeware solutions, device proliferation, consumerization, the app Internet, and new entrants offering adjacent consumer privacy and security offerings have and will continue to change consumer...

• Report Global Tech Market Outlook 2012 To 2013

  Economic Weakness Will Slow, But Not, Stop Growth

  September 10, 2012 | Andrew Bartels

  CIOs tracking broader tech market trends to see where their firms stand face a mixed picture, depending on their location. On a global basis, the European recession and weakening economic growth in...

• Report Global Tech Market Outlook For 2012 And 2013

  Eight Themes Will Shape Vendors' Prospects Over The Next Two Years

  January 6, 2012 | Andrew Bartels

  The market for purchases of information technology goods and services by business and government will go through two transitions in 2012 and 2013. The first is a spending slowdown after the...

• Report Forrsights: The Macro Trends Shaping The Tech Industry This Decade

  Emerging Opportunities And Imperatives For An IT Industry In Transformation

  November 28, 2011 | Christopher Mines

  Rather than quietly maturing into middle age as it enters its seventh decade, the information and communications technology (ICT) industry is continuing to evolve rapidly. The ICT landscape is...

• Report US And Global IT Market Outlook: Q3 2010

  We Forecast Slower But Still-Robust 7% To 8% Growth

  October 15, 2010 | Andrew Bartels

  US economic growth is falling short of our already modest expectations and will expand at a snail's pace of less than 2.5% for real GDP in 2010 (avoiding a double-dip recession. As a result, we...

• Report US And Global IT Market Outlook: Q2 2010

  Despite Financial Market Jitters, 8% 2010 Global ICT Market Growth Is On Track

  July 21, 2010 | Andrew Bartels

  Financial markets in Q2 2010 have been shaken by fears that the Greek debt crisis will metastasize across the European Union (EU) and beyond. Nevertheless, Q1 demand data was strong; we continue to...

• Report Enterprise Buying Influences In Emerging Markets, 2009

  August 7, 2009 | Ellen Daley

  From: Enterprise Global Technology Adoption Survey, Asia Pacific, Latin America, Middle East, And Africa, Q1 2009

• Report Case Study: Telefónica Invigorates Its Multinational Corporation Pitch

  October 24, 2008 | Mike Cansfield

  Telefónica is the fourth largest phone company in the world by market capitalization, and yet it has struggled in the past to attract multinational corporation (MNC) business. A new approach in the...