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  • Report 2017 Technology Imperatives For US Health Insurers

    Regulatory Uncertainty Accelerates The Need For Customer Insight And Engagement
    April 5, 2017 | Kate McCarthy

    2017 is likely to be fraught with uncertainty for health insurers as Congress evaluates massive changes to the Affordable Care Act (ACA). During this prolonged period of uncertainty, insurers will...

  • Report The Future Of Consulting Through 2020

    Digital Is Changing The Operating Model, Services, And Strategies Of Consulting Firms
    February 11, 2016 | Marc Cecere

    In a changing digital world defined by increasing customer empowerment, reusable assets, and software-as-a-service (SaaS), consulting will significantly change over the next five years. These...

  • Report The Global Tech Market Outlook For 2015 To 2016

    Five Themes That Will Define The Tech Market
    January 7, 2015 | Andrew Bartels

    As CIOs prepare and manage their 2015 tech budgets, they can confidently push for increases of 4% to 6% in their purchases of tech goods and services, depending on their country. Tech spending in...

  • Report Sizing The US CIO's Business Technology Agenda

    Business Technologies Will Grow Faster Than Information Technologies And Will Exceed Half Of New Project Spending
    October 14, 2014 | Andrew Bartels

    In the age of the customer, CIOs must prioritize technologies that help firms win, serve, and retain customers. This includes front-office technologies like customer relationship management (CRM),...

  • Report A Weak Start To 2014 Economic Growth Leads To Slower Global Tech Market Growth

    Software Buying In The US And Other Tech Twelve Countries Will Drive 3.9% Local Currency Tech Growth In 2014
    August 11, 2014 | Andrew Bartels

    Halfway through 2014, the global tech market is still trying to get out of second gear, with projected local currency growth of 3.9% (3.3% in US dollars), not the third-gear growth of 5.5% we...

  • Report Next-Generation Services Offer A New Path To Digital Transformation

    Digital Transformation Needs Analytics-Empowered, Business-Driven Service Providers
    July 15, 2014 | Frederic Giron, John McCarthy

    CIOs understand the urgency of ramping up their business technology (BT) capabilities — including systems of engagement — to help the business win, serve, and retain customers. Increasingly, CIOs...

  • Report The Collaborative Economy Will Drive Business Innovation And Growth

    May 19, 2014 | Dan Bieler

    Over the past two decades, the Internet has triggered a tectonic shift in the concept of networking — one that has redefined how companies market and sell products. More recently, social media,...

  • Report Four Reasons For Sluggish Tech Market Growth And The Rationale For Future Optimism

    Weak Economies, A Changing Hardware Market, Cloud, And CEO Aversion To Investment Have Kept A Lid On Tech Buying
    April 8, 2014 | Andrew Bartels

    Forrester's projected 5.5% growth in the global tech market in 2014 in local currency terms (6.2% in US dollars) is certainly an improvement over the more feeble growth of 2012 and 2013. Still,...

  • Report Understanding Shifting Technology Acquisition Patterns

    CIOs Remain At The Center Of Technology Management Spending
    February 10, 2014 | Andrew Bartels

    How much control of tech spending has shifted away from the CIO and moved into the hands of line-of-business managers is a hot — and hotly debated — question among CIOs and vendors. In this report,...

  • Report Quick Take: Net? Yes. Neutrality? No.

    We Answer Three Key Questions To Help Clarify The Arguments And The Relevance Of Net Neutrality
    January 17, 2014 | Henry Dewing

    The positions in intense debate surrounding Net neutrality can't simply be summed up as "standing up for users' rights" or "asserting a carrier's right to profit." Verizon filed a petition to...

  • Report A Better But Still Subpar Global Tech Market In 2014 And 2015

    Software Buying In The US And Other Tech Twelve Countries Will Drive 5.5% Local Currency Tech Growth In 2014
    January 2, 2014 | Andrew Bartels

    The good news for CIOs is that improving economies in the US and elsewhere will generate cash flow to support the purchases of the new mobile, cloud, and smart technologies that are transforming...

  • Report What Does It Take To Win With Executive Buyers?

    The Early Bird Catches The Worm
    December 12, 2013 | Norbert Kriebel

    Your buyers have changed; catch up! There are some things you should know about your buyers if you expect to get any money out of their wallets. If you are a sales, marketing, product, or other...

  • Report Applications Outsourcing Pricing Models: Beyond The Managed Outcome Engagement

    Pricing And Packaging Models Are Shifting — Slowly
    December 5, 2013 | Bill Martorelli

    With IT investment focus shifting rapidly toward enabling front-office business results, interest in alternative pricing models for applications outsourcing engagements is on the rise. Though...

  • Report What Do Executive Buyers Find Valuable?

    November 22, 2013 | Norbert Kriebel

    Your buyers have changed, and there are some things you should know about them if you expect to get any money out of their wallets. If you are a sales, marketing, product, or other leader with...

  • Report Government Spending Brinksmanship Drags Down The 2013 US Tech Market Outlook

    We Cut Our 2013 Spending Growth Estimate To 3.9% From 5.7%
    October 25, 2013 | Andrew Bartels

    By rights, US CIOs should be looking at a relatively decent 6% growth in their tech purchases in 2013, as we had predicted earlier this year. Instead, the drag on the US economy and on US tech...

  • Report Executive Buyer Expectations — The Bar Is Low

    August 1, 2013 | Norbert Kriebel

    Your buyers have changed and there are some things you should know about them if you expect to get any money out of their wallets. If you are sales, marketing, product, or other leader with...

  • Report Seeding The Cloud Channel

    Channel Partners' Plans And Needs For Business Model Transformation
    May 9, 2013 | Tirthankar Sen

    As technologies and tech decision-makers' needs evolve at a livelier pace, channel professionals need to consider channel partners' perceptions and investment plans and develop their own game plan...

  • Report Tracking The Renegade Technology Buyer

    Understanding The What And Why Of Business Executives' Spending On Technology
    May 6, 2013 | John McCarthy

    After nearly a decade in hibernation, the business buyer has re-emerged as a major spender and force in IT spending. To better understand the return of tech spending outside the formal IT budget...

  • Report US Tech Market Outlook For 2013 And 2014: Better Times Ahead

    We Forecast 6% ICT Spending Growth For Both Years
    April 25, 2013 | Andrew Bartels

    US CIOs remain torn between their need to invest in new mobile, cloud, and smart technologies and their fear of encountering economic doldrums (or worse). Over the past two and a half years, these...

  • Report New Dynamics Shape IT Services Spending

    Changes Will Accelerate Over The Next 24 Months
    February 25, 2013 | Pascal Matzke, John McCarthy

    The IT services industry is in the middle of a fundamental transformation of who it sells to, what services it sells, and how it delivers those services. Upstart vendors specializing in new...

  • Report Demand Pricing That Matches Business Value — The Radical Sourcing Trend For 2013

    January 4, 2013 | Duncan Jones

    This report describes the software pricing and licensing landscape and explains why it makes it so important for sourcing and vendor management executives to implement Forrester's strategic...

  • Report Global Tech Market Outlook 2013 To 2014

    In Local Currencies, The US Will Lead 5.4% Global Tech Market Growth In 2013 And 6.7% Growth In 2014
    January 3, 2013 | Andrew Bartels

    The 2013 to 2014 period will see a different pattern of tech market dynamics than what prevailed in 2012, forcing CIOs and business tech buyers to adjust their spending plans to take advantage of...

  • Report The 2012 Consumer Security Market Landscape: Key Dynamics And Growth Opportunities

    November 28, 2012 | Heidi Shey

    Freeware solutions, device proliferation, consumerization, the app Internet, and new entrants offering adjacent consumer privacy and security offerings have and will continue to change consumer...

  • Report Business Intelligence Services Pricing And Contracting

    New Models Better Align BI Services Buyers And Sellers
    October 31, 2012 | Liz Herbert

    Business intelligence (BI) is high on the list of technology investments as organizations try to make informed decisions with the growing masses of data available to them. But several significant...

  • Report Emphasize Flexibility In Communications Service Contract Negotiations To Reduce Risk

    October 9, 2012 | Brownlee Thomas, Ph.D.

    This report outlines Forrester's processes guidance for sourcing and vendor management (SVM) executives working on telecommunications and mobility services sourcing. A mistake made by many SVM...