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  • Report 2017 Technology Imperatives For US Health Insurers

    Regulatory Uncertainty Accelerates The Need For Customer Insight And Engagement
    April 5, 2017 | Kate McCarthy

    2017 is likely to be fraught with uncertainty for health insurers as Congress evaluates massive changes to the Affordable Care Act (ACA). During this prolonged period of uncertainty, insurers will...

  • Report The CX Transformation Imperative

    It's Not Whether To Transform CX; It's When And How
    September 14, 2016 | Harley Manning

    A handful of famous brands have thrived despite their dreadful customer experience (CX). But now a confluence of digital disruption, consumer hyperadoption, and rising customer expectations...

  • Report The 2012 Consumer Security Market Landscape: Key Dynamics And Growth Opportunities

    November 28, 2012 | Heidi Shey

    Freeware solutions, device proliferation, consumerization, the app Internet, and new entrants offering adjacent consumer privacy and security offerings have and will continue to change consumer...

  • Report The Personal Cloud: Transforming Personal Computing, Mobile, And Web Markets

    An Empowered Report: Sizing The Opportunity As Individuals Embrace New Services For Managing Their Work And Personal Digital Lives
    June 6, 2011 | Frank E. Gillett

    The personal computing experience for individuals is broken, ruptured by the fragmentation of personal information across PCs and mobile devices and the scattering of content across a multitude of...

  • Report Best Practices For Tablet Media Apps

    Leverage These Business Models And Features For Media App Success
    March 29, 2011 | Sarah Rotman Epps, Seth Fowler

    Product strategists launching media applications on tablets have an opportunity to launch new products on these devices and enter a new era of media consumption. The tablet is a unique device with...

  • Report Digital Natives: The Generation That Music Product Strategy Forgot

    The Case For A Music Product Strategy Reset
    January 14, 2011 | Mark Mulligan

    Digital music product strategy is in urgent need of a reset. While tumbling CD revenues and stuttering digital sales continue to highlight the diminishing relevance of current music products, a...

  • Report The Future Of Application Stores

    What To Expect When Defining Your Mobile Consumer Road Map
    July 23, 2010 | Thomas Husson

    The application store market is still nascent, but it is evolving quickly. Apple reinvented the distribution of products and services on mobile phones, opening up direct-to-consumer opportunities...

  • Report Consumer Security Market Trends, 2009 To 2010: Changing Channel And Partner Dynamics

    November 30, 2009 | Jonathan Penn

    Consumer security vendors are faced with market forces that are mandating a change in how they take their solutions to market. Low conversion of trials and high customer churn at renewal time are...

  • Report Technographics® Survey Highlights: The US Triple-Play Landscape

    October 19, 2009 | Jacqueline Anderson

    This highlight deck summarizes the key findings related to bundling from Forrester's North American Technographics Mobile and Telecom Online Survey, Q3 2009 (US). This is the second survey...

  • Report How To Survive The Media Meltdown

    Identifying Successful Content Strategies
    August 5, 2009 | Nick Thomas

    The media meltdown — where traditional media business models based on scarcity and control are fundamentally challenged by the new realities of digital media consumption — is creating huge problems...

  • Report Netbooks Remain Adjunct PCs . . . For Now

    Radical Changes In Technology And Business Model Are Around The Corner
    July 14, 2009 | Paul Jackson

    For a new technology category that's only 20 months old, netbooks have certainly shaken up the consumer technology world. But can this momentum continue? Forrester believes that the device that...

  • Report Building The Perfect Bundle

    Use Quantitative Methods To Pinpoint What Consumers Want And How Much They Will Pay
    June 29, 2009 | Doug Williams

    Bundles have emerged as a strong opportunity for service providers to drive acquisition and improve customer retention, but only 20% of US online consumers subscribe to voice, broadband, and pay-TV...

  • Report The Future Of Location-Based Services: Four Service Categories Will Emerge

    June 29, 2009 | Thomas Husson

    Location is at the very heart of the mobile value proposition. Thirty percent of European online consumers with mobile phones are interested in using mobile GPS/navigation services, while 52% of...

  • Report Social Technographics® Reveals Local Differences In Technology Buyer Profiles

    April 24, 2009 | Jennifer Belissent, Ph.D.

    Social media is a global phenomenon creating profound change in B2B buyer behavior and the nature of the relationship between technology buyers and vendors. While social media is evolving into a...

  • Report Portable TV, Not Mobile TV

    Service Providers Should Brand And Sell Their Own Portable TV Devices
    April 23, 2009 | Laurence Meyer

    With very few subscribers as yet and, in the case of broadcast technologies such as DVB-H, high capex, the viability of the cell-phone-centric mobile TV business model is currently being...

  • Report Who Pays For Online Content?

    Soft Ad Revenues Make Publishers Look Twice At Content-Buying Consumers
    March 9, 2009 | Sarah Rotman Epps

    As the economy continues to slide into recession, advertisers are curbing spend in all channels, including online: Publishers like AOL, Yahoo!, and the New York Times Company reported a decrease in...

  • Report The End Of The Music Industry As We Know It

    The State Of The Digital Audio Market 2008
    February 15, 2008 | James L. McQuivey

    The close of 2007 marked the end of a decade of decline for the music industry. Digital audio — first illegal and now legal — has permanently changed how people find, buy, and listen to music. The...

  • Report In Search Of Green Technology Consumers

    Why Tech Marketers Should Target This Emerging Segment
    November 30, 2007 | Christopher Mines

    A distinct segment of green technology consumers ready to put their dollars behind eco-friendly product choices is becoming visible. Forrester's Technographics® surveys reveal that consumers who...

  • Report Why Apple Can't Do To Video What It Did To Music

    But What It Can Do To Yet Succeed
    November 30, 2007 | James L. McQuivey

    Apple's appetite for a slice of the video pie has proven bigger than its reach. The iTunes video experiment of selling TV shows for $1.99 and movies for upwards of $9.99 — although a great service...

  • Report The Prospects For Ad-Funded Mobile Services

    Why Ad-Sponsored Mobile Voice And SMS Won't Disrupt The Market
    November 21, 2007 | Niek Van Veen

    European mobile operators are still contemplating giving mobile services away for free to consumers. The catch? Consumers have to agree to receive advertising on their mobile phone. UK mobile...

  • Report Interactive TV's Renaissance

    Electronic Program Guides Train TV Audiences To Interact With TV
    August 14, 2007 | James L. McQuivey

    Television industry strategists are again whispering the once disgraced term "interactive TV." What failed in expensive tests that go back as many as 30 years is now poised to come to fruition...

  • Report European Online Video Revenues: A Waiting Game

    Ad-Funded Services Will Dominate Paid-For TV Content For The PC
    May 25, 2007 | Rebecca Jennings

    European providers are ramping up online video delivery services, using a mix of business models. Initial consumer interest will fail to translate into significant long-term paid-for content...

  • Report Paid Video Downloads Give Way To Ad Models

    The Industry Must Pull In Mainstream Viewers To Grow Beyond Today's Modest Download Market
    May 11, 2007 | James L. McQuivey

    An all-star cast of players premiered online video download services in early 2007. The question of who will dominate is moot since there is no long-term market to master. Sure, a small market is...

  • Report Service Bundling Isn't The Holy Grail For Telcos

    European Telcos Need to Look Beyond Bundling To New Revenue-Generating Services
    April 19, 2007 | Lars Godell

    Contrary to industry hype, most Western European consumers still buy Internet access separately from other services like fixed voice/VoIP, TV, or mobile. Our Consumer Technographics data also shows...

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