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  • Report The 2012 Consumer Security Market Landscape: Key Dynamics And Growth Opportunities

    November 28, 2012 | Heidi Shey

    Freeware solutions, device proliferation, consumerization, the app Internet, and new entrants offering adjacent consumer privacy and security offerings have and will continue to change consumer...

  • Report Digital Natives: The Generation That Music Product Strategy Forgot

    The Case For A Music Product Strategy Reset
    January 14, 2011 | Mark Mulligan

    Digital music product strategy is in urgent need of a reset. While tumbling CD revenues and stuttering digital sales continue to highlight the diminishing relevance of current music products, a...

  • Report The Future Of Application Stores

    What To Expect When Defining Your Mobile Consumer Road Map
    July 23, 2010 | Thomas Husson

    The application store market is still nascent, but it is evolving quickly. Apple reinvented the distribution of products and services on mobile phones, opening up direct-to-consumer opportunities...

  • Report How To Survive The Media Meltdown

    Identifying Successful Content Strategies
    August 5, 2009 | Nick Thomas

    The media meltdown — where traditional media business models based on scarcity and control are fundamentally challenged by the new realities of digital media consumption — is creating huge problems...

  • Report Netbooks Remain Adjunct PCs . . . For Now

    Radical Changes In Technology And Business Model Are Around The Corner
    July 14, 2009 | Paul Jackson

    For a new technology category that's only 20 months old, netbooks have certainly shaken up the consumer technology world. But can this momentum continue? Forrester believes that the device that...

  • Report The Future Of Location-Based Services: Four Service Categories Will Emerge

    June 29, 2009 | Thomas Husson

    Location is at the very heart of the mobile value proposition. Thirty percent of European online consumers with mobile phones are interested in using mobile GPS/navigation services, while 52% of...

  • Report Social Technographics® Reveals Local Differences In Technology Buyer Profiles

    April 24, 2009 | Jennifer Belissent, Ph.D.

    Social media is a global phenomenon creating profound change in B2B buyer behavior and the nature of the relationship between technology buyers and vendors. While social media is evolving into a...

  • Report Portable TV, Not Mobile TV

    Service Providers Should Brand And Sell Their Own Portable TV Devices
    April 23, 2009 | Laurence Meyer

    With very few subscribers as yet and, in the case of broadcast technologies such as DVB-H, high capex, the viability of the cell-phone-centric mobile TV business model is currently being...

  • Report The Prospects For Ad-Funded Mobile Services

    Why Ad-Sponsored Mobile Voice And SMS Won't Disrupt The Market
    November 21, 2007 | Niek Van Veen

    European mobile operators are still contemplating giving mobile services away for free to consumers. The catch? Consumers have to agree to receive advertising on their mobile phone. UK mobile...

  • Report European Online Video Revenues: A Waiting Game

    Ad-Funded Services Will Dominate Paid-For TV Content For The PC
    May 25, 2007 | Rebecca Jennings

    European providers are ramping up online video delivery services, using a mix of business models. Initial consumer interest will fail to translate into significant long-term paid-for content...

  • Report Service Bundling Isn't The Holy Grail For Telcos

    European Telcos Need to Look Beyond Bundling To New Revenue-Generating Services
    April 19, 2007 | Lars Godell

    Contrary to industry hype, most Western European consumers still buy Internet access separately from other services like fixed voice/VoIP, TV, or mobile. Our Consumer Technographics data also shows...

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