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  • James L. McQuivey
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  • Report The End Of The Music Industry As We Know It

    The State Of The Digital Audio Market 2008
    February 15, 2008 | James L. McQuivey

    The close of 2007 marked the end of a decade of decline for the music industry. Digital audio — first illegal and now legal — has permanently changed how people find, buy, and listen to music. The...

  • Report Why Apple Can't Do To Video What It Did To Music

    But What It Can Do To Yet Succeed
    November 30, 2007 | James L. McQuivey

    Apple's appetite for a slice of the video pie has proven bigger than its reach. The iTunes video experiment of selling TV shows for $1.99 and movies for upwards of $9.99 — although a great service...

  • Report Interactive TV's Renaissance

    Electronic Program Guides Train TV Audiences To Interact With TV
    August 14, 2007 | James L. McQuivey

    Television industry strategists are again whispering the once disgraced term "interactive TV." What failed in expensive tests that go back as many as 30 years is now poised to come to fruition...

  • Report Paid Video Downloads Give Way To Ad Models

    The Industry Must Pull In Mainstream Viewers To Grow Beyond Today's Modest Download Market
    May 11, 2007 | James L. McQuivey

    An all-star cast of players premiered online video download services in early 2007. The question of who will dominate is moot since there is no long-term market to master. Sure, a small market is...

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