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  • Report Quick Take: Apple And IBM Team Up To Create A New Enterprise Mobile Platform

    New Partnership Melds Complementary Strengths In Consumer And Enterprise Markets

    The leading mobile OS devices from Apple and Google have blossomed in enterprise settings because individuals want the same mobile devices and apps at work that they use in their personal lives....

  • Report Defining The Boundary Between Business Tech Buying And Consumer Tech Buying

    Understanding Who Chooses And Who Pays For Devices That Span Business And Personal Tasks
    December 13, 2012 | Andrew Bartels

    The spreading bring-your-own-device (BYOD) phenomenon has created a more complex landscape of tech buying. But traditional divisions between consumer tech purchases and business tech purchases...

  • Report Best Practices For Tablet Media Apps

    Leverage These Business Models And Features For Media App Success
    March 29, 2011 | Sarah Rotman Epps, Seth Fowler

    Product strategists launching media applications on tablets have an opportunity to launch new products on these devices and enter a new era of media consumption. The tablet is a unique device with...

  • Report US And Global IT Market Outlook: Q3 2010

    We Forecast Slower But Still-Robust 7% To 8% Growth
    October 15, 2010 | Andrew Bartels

    US economic growth is falling short of our already modest expectations and will expand at a snail's pace of less than 2.5% for real GDP in 2010 (avoiding a double-dip recession. As a result, we...

  • Report The Future Of Application Stores

    What To Expect When Defining Your Mobile Consumer Road Map
    July 23, 2010 | Thomas Husson

    The application store market is still nascent, but it is evolving quickly. Apple reinvented the distribution of products and services on mobile phones, opening up direct-to-consumer opportunities...

  • Report US And Global IT Market Outlook: Q2 2010

    Despite Financial Market Jitters, 8% 2010 Global ICT Market Growth Is On Track
    July 21, 2010 | Andrew Bartels

    Financial markets in Q2 2010 have been shaken by fears that the Greek debt crisis will metastasize across the European Union (EU) and beyond. Nevertheless, Q1 demand data was strong; we continue to...

  • Report Creating New Revenues Around Content: Find Your Popcorn

    June 29, 2010 | Nick Thomas

    Media companies face significant challenges as they address the impact of the media meltdown, compounded by an economic downturn. As they rebuild their industries and construct new business models,...

  • Report Why Apple Can't Do To Video What It Did To Music

    But What It Can Do To Yet Succeed
    November 30, 2007 | James L. McQuivey

    Apple's appetite for a slice of the video pie has proven bigger than its reach. The iTunes video experiment of selling TV shows for $1.99 and movies for upwards of $9.99 — although a great service...

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