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Report Build A Case To Show Social's Value To Marketing And The Entire Enterprise
Business Case: The Social Marketing Playbook
November 9, 2018 | Jessica LiuWhen marketers disregard crafting a strong business case for their social investments, they eventually struggle to prove social marketing's value. Creating a business case enables marketers to gain...
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Report You Don't Need A "Social Marketing" Strategy
Vision: The Social Marketing Playbook
Most marketers use social media, but few can quantify its value. In this report, we show how brands use social tactics to achieve marketing goals across the customer life cycle and how they use...