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  • Report Privacy Concerns Cripple Attribution Measurement

    Changes Force Marketers To Pivot On How They Assess Google Advertising Effectiveness
    October 10, 2018 | Tina Moffett

    The marketing ecosystem is responding to increasing concerns about data ethics and privacy with tighter controls on data sharing. The impact on marketing performance measurement is severe,...

  • Report The Forrester Wave™: Cross-Channel Attribution Providers, Q4 2014

    The Eight Providers That Matter Most And How They Stack Up
    November 7, 2014 | Tina Moffett

    In Forrester's 56-criteria evaluation of cross-channel attribution vendors, we identified the eight most significant cross-channel attribution providers with advanced algorithmic-based models —...

  • Report The State Of Retailing Online 2014: Marketing

    August 22, 2014 | Sucharita Kodali

    This latest report in our series using data from The State Of Retailing Online, a Shop.org study conducted by Forrester Research, covers interactive marketing benchmarks for online retailers. More...

  • Report Quick Take: Google Acquires Adometry

    Google Acknowledges The Significance Of Measuring The Customer Purchase Path
    May 8, 2014 | Tina Moffett

    On May 6, 2014, Google announced its intent to acquire Adometry, a software-as-a-service (SaaS) cross-channel attribution provider focused on providing deeper insights to marketing and media...

  • Report Quick Take: Google Attribution Improves, But Not Enough

    Google's New Tool Is A Step Toward Understanding Customer Journeys
    October 9, 2013 | Jason McNellis, Tina Moffett

    Forrester recently attended the 2013 Google Analytics Summit (GA Summit) in Mountain View, California. Following the August announcement of its new Data-Driven Attribution (DDA) tool, Google took...

  • Report The Forrester Wave™: Interactive Attribution Vendors, Q2 2012

    Visual IQ, Adometry, And ClearSaleing Lead The Category
    April 30, 2012 | Ari Osur

    In Forrester's 45-criteria evaluation of interactive attribution vendors, we identified and analyzed the eight significant providers in this category — Adobe, Adometry, C3 Metrics, ClearSaleing,...

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