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  • Financial Services

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  • Report Engage Investors With Game Mechanics

    Competition, Rewards Motivate Wealth Management Clients
    August 1, 2014 | Bill Doyle, Rachel Roizen

    Consumers know that investing is important to their financial futures. But wealth management can be complex and involves deferring current spending for long-term benefits. To engage investors and...

  • Report Digital Financial Services Teams Should Embrace Game Mechanics

    February 7, 2014 | Benjamin Ensor, Rachel Roizen

    Digital teams at financial services firms have been slower than digital teams in other industries to adopt game mechanics. But the success of game mechanics in sectors like airlines and education...

  • Report Case Study: BBVA Drives Online Banking Use With Game Mechanics

    August 12, 2013 | Stephen Walker

    BBVA wanted to increase customer understanding and use of online banking. By employing a range of game mechanics — challenges, prizes, and leadership boards — the bank's digital marketing team has...

  • Report Case Study: Mint.com Grows Its Business Using Game Mechanics

    January 26, 2012 | Elizabeth Shaw

    Mint.com wanted to increase traffic from new and returning users to its site as well as deepen engagement and exposure to monetized elements. By employing a suite of game mechanics — including...

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