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  • Report Executive Q&A: How Online Communities Help You Achieve A Social Depth Objective

    December 29, 2014 | Kim Celestre

    Online communities have been undervalued by marketing leaders. According to a recent Forrester survey, communities are one of the least adopted tactics, yet they receive the second-highest...

  • Report How To Create A Social Depth Strategy

    Drive Brand Exploration With A Winning Combination Of Content And Tactics
    April 28, 2014 | Kim Celestre

    If your buyers score high on the Social Technographics® explore factor, you can consider implementing a social depth strategy on your branded website(s). But before diving into social depth, you...

  • Report How To Design Communities For Marketing

    A Social Marketer's Road Map To Achieving Social Depth
    August 7, 2013 | Kim Celestre

    Many marketers deploy online communities in hopes of providing greater depth about their brands, products, and services — but fail. You can avoid that fate if you focus on what you can control....

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