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The Social Marketing Playbook For 2019

Master The Next Wave Of Social

Social marketing is at a crossroads. B2C marketers intuitively know that it's working but can't articulate how. That's because too many of them launched social programs without a strategy. This...

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  • Report The Forrester Wave™: Social Depth Platforms, Q2 2015

    The Seven Community Providers That Matter Most And How They Stack Up
    June 22, 2015 | Kim Celestre, Erna Alfred Liousas

    In Forrester's 62-criteria evaluation of social depth platform (SDP) vendors, we identified the seven most significant software providers — Acquia, Jive, Lithium, Livefyre, Salesforce, Sprinklr,...

  • Report The Forrester Wave™: Social Depth Platforms, Q3 2013

    We Evaluate Nine Community And Social Depth Marketing Technology Providers That Help Turn A Brand's Website Into A Social Hub
    July 9, 2013 | Kim Celestre, Zachary Reiss-Davis

    In Forrester's 57-criteria evaluation of social depth platforms (SDPs), we identified the nine most significant vendors — Acquia, Bazaarvoice, Get Satisfaction, Jive Software, Lithium Technologies,...

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