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• Report The Power Of Customer Context

  Vision: The Enterprise Marketing Technology Playbook

  December 14, 2018 | Joe Stanhope, Rusty Warner, Carlton A. Doty

  Campaigns are far less effective at winning and retaining customers than they once were. To achieve sustainable competitive advantage, B2C marketers must deliver self-perpetuating cycles of...

• Report Upgrade Your Processes To Support Contextual Marketing

  Processes: The Enterprise Marketing Technology Playbook

  October 19, 2018 | Joe Stanhope

  Processes are the unsung heroes of managing modern marketing technology and delivering contextual marketing that satisfies demanding customers. Marketers need to evaluate and enhance their...

• Report Now Tech: Identity Resolution, Q3 2018

  Forrester's Overview Of 24 Identity Resolution Providers

  August 21, 2018 | Joe Stanhope, Susan Bidel

  B2C marketers leverage identity resolution to improve customer data management, better target and personalize customer interactions, and gain efficiencies through measurement. But to access these...

• Report The State Of Enterprise Marketing Technology, 2018

  Benchmarks: The Enterprise Marketing Technology Playbook

  July 11, 2018 | Joe Stanhope

  B2C marketing professionals must assemble enterprise marketing technology (EMT) stacks to support relevant and engaging customer experiences. For our Q1 2018 Forrester Wave™ evaluations of...

• Report Modernize Your Martech Stack For Moments

  Evolve Your Marketing Strategy And Technology To Serve Customers In Their Defining Moments

  April 5, 2018 | Joe Stanhope, Julie A. Ask

  The world is changing, along with consumers' expectations of experiences and communication from brands. The paradigm for customer engagement is shifting from large, monolithic experiences that...