Search Results
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Report The Power Of Customer Context
Vision: The Enterprise Marketing Technology Playbook
Campaigns are far less effective at winning and retaining customers than they once were. To achieve sustainable competitive advantage, B2C marketers must deliver self-perpetuating cycles of...
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Report Upgrade Your Processes To Support Contextual Marketing
Processes: The Enterprise Marketing Technology Playbook
October 19, 2018 | Joe StanhopeProcesses are the unsung heroes of managing modern marketing technology and delivering contextual marketing that satisfies demanding customers. Marketers need to evaluate and enhance their...
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Report Now Tech: Identity Resolution, Q3 2018
Forrester's Overview Of 24 Identity Resolution Providers
August 21, 2018 | Joe Stanhope, Susan BidelB2C marketers leverage identity resolution to improve customer data management, better target and personalize customer interactions, and gain efficiencies through measurement. But to access these...
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Report The State Of Enterprise Marketing Technology, 2018
Benchmarks: The Enterprise Marketing Technology Playbook
July 11, 2018 | Joe StanhopeB2C marketing professionals must assemble enterprise marketing technology (EMT) stacks to support relevant and engaging customer experiences. For our Q1 2018 Forrester Wave™ evaluations of...
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Report Modernize Your Martech Stack For Moments
Evolve Your Marketing Strategy And Technology To Serve Customers In Their Defining Moments
The world is changing, along with consumers' expectations of experiences and communication from brands. The paradigm for customer engagement is shifting from large, monolithic experiences that...