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• Report Harness Marketing's Most Powerful Tool: Emotion

  New Techniques Reveal Consumers' Real Decision Process

  February 14, 2019 | Jim Nail

  Emotions are essential to marketing, experience, and loyalty but have long seemed beyond rigorous definition and quantification. But market research firms are translating recent neuroscience and...

• Report Predictions 2019: B2C Marketing

  Consumer Power Pushes Marketers To Better Data And Experiences, But Not Without A Few Fumbles

  November 8, 2018 | Jessica Liu, Emily Collins, Fatemeh Khatibloo

  Almost halfway through the age of the customer, consumers are making their increasing power felt when dealing with brands. With customer preference and privacy taking center stage in 2018, B2C...