Forrester

Search Results

• Report Harness Marketing's Most Powerful Tool: Emotion

  New Techniques Reveal Consumers' Real Decision Process

  February 14, 2019 | Jim Nail

  Emotions are essential to marketing, experience, and loyalty but have long seemed beyond rigorous definition and quantification. But market research firms are translating recent neuroscience and...

• Report Improve Loyalty Measurement With Behavioral And Emotional Metrics

  Performance Management: The Customer Loyalty Playbook

  June 28, 2018 | Emily Collins

  Earning customer loyalty is critical to business success and B2C marketers need to be able to measure and demonstrate that loyalty to the business. Marketers predominantly rely on retention metrics...