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Report It's Not About You: B2B Marketers Need To Change How They Think About Branding
In The Age Of The Customer, Features And Functions Take A Back Seat To Experience And Emotion
June 28, 2017 | Steven Casey, Shanta Samlal-FadelleToo many B2B marketers underestimate the importance of branding to their success — relying instead on product-based differentiation to win. But in the age of the customer, features and functions...