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The Retail eCommerce Playbook For 2020

The Art And Science Of Retail eCommerce

Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they're not missing either opportunities for direct online sales or ways that...

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  • Report Nike Makes No Sacrifices

    A Consumer Energy Index Analysis
    September 21, 2018 | James McQuivey, PhD, Anjali Lai

    Nike unveiled its 30th anniversary "Just do It" ad campaign featuring its long-sponsored and controversial athlete Colin Kaepernick. Putting aside photos of disgruntled consumers setting Nike shoes...

  • Report "Smart Body, Smart World" For Marketers

    Sensor Devices Disrupt Marketing Practices
    March 26, 2013 | Sarah Rotman Epps

    Your customers are becoming even more connected. Sensor-laden devices on our bodies, in our homes, in our cars, and virtually everywhere else are creating new opportunities and demands for...

  • Report Brand Loyalty Isn't Enough For Products Anymore

    Product Strategists Must Build Total Product Experiences To Combat Consumers' Declining Brand Loyalty
    October 4, 2011 | J. P. Gownder

    Brand loyalty has long been a critical pillar of product strategy, but its power is in relative decline. Technology and a recessionary economy have threatened the value of brand loyalty, especially...

  • Report The State Of Retailing Online 2010: Marketing, Social Commerce, And Mobile

    July 29, 2010 | Sucharita Kodali

    The annual fielding of "The State of Retailing Online," a study conducted by Forrester Research, asked Web retailers to share levels of interactive marketing spend, effectiveness of social...

  • Report Best And Worst Of B2C Site Design, 2009

    Forrester Applies Its Web Site Review Methodology To 16 Major Firms
    April 14, 2009 | Adele Sage

    Forrester applied its Web Site Review methodology to the site experiences at 16 firms — four each of the largest auto insurers, discount retailers, footwear manufacturers, and online travel...

  • Report Online Marketing Benchmarks For Internet Retailers

    April 3, 2009 | Patti Freeman Evans

    Search engine marketing continues to be a central part of online advertising budgets, as well as the main driver of online sales. At the same time, the percentage of advertising spending is...

  • Report How To Sell To Young Consumers Online

    Effective Online Strategy For European Online Shoppers Ages 15 To 24
    April 3, 2009 | Lauriane Camus

    European online consumers ages 24 or younger are highly active online users — and present a challenging mix of openness and skepticism to online retailers looking to connect with them. Because they...

  • Report Making The Case For Environmentally And Socially Responsible Consumer Products

    A Small But Lucrative Group Of Consumers Will Pay More For Green Or Socially Responsible Products
    March 6, 2009 | Sally M. Cohen

    Most consumers care enough about the environment and the community that they consider these concerns when making purchase decisions — including taking into account whether a company treats its...

  • Report Brand-Building Online Content Matters For eBusiness And Channel Strategy In A Recession

    October 8, 2008 | Henry H. Harteveldt

    eBusiness executives need all the help they can get during this economic downturn in making their online businesses more successful. When looking for opportunities to optimize sales, executives...

  • Report An Interactive Marketer's Introduction To Web Site Imagery That Builds Brands

    September 19, 2008 | Christine Spivey Overby

    Web site imagery builds brands when it is both helpful and engaging. Interactive marketers should work with their customer experience counterparts to ensure that Web site imagery supports brand...

  • Report Web Site Imagery That Builds Brands

    August 27, 2008 | Ron Rogowski

    Brand-building Web site imagery helps target users accomplish their goals while reinforcing key brand attributes. While many firms struggle to incorporate brand-building imagery on their sites, we...

  • Report Don't Miss These Opportunities To Differentiate Your Site With Brand-Building Copy

    July 30, 2008 | Ron Rogowski

    Done correctly, subtle changes to link names, system feedback, and error messages can help take a site experience from bland to differentiated. To get the maximum brand-building benefit from their...

  • Report How To Prioritize Marketing By Product Type

    November 19, 2007 | Peter Kim

    This data chart is a profile of adult consumers media usage preference during each stage of the marketing funnel. The products that are profiled include low, medium, and high consideration products.

  • Report Fashion And Online Shopping: It's A Match

    Trending US Online Fashion Buyers, 2001 To 2007
    November 15, 2007 | Sucharita Kodali

    In 2006, online apparel sales outpaced computer hardware and software for the first time — evidence of the maturing eCommerce landscape. Who are the online clothing buyers driving this growth, and...

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