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  • Report The State Of Empowered Customers And Technology: Benchmark 2017, Global

    Global Consumer Technographics®
    October 6, 2017 | Anjali Lai

    Consumer behaviors and expectations are rapidly evolving, but the rate of change differs across the globe. And while similar attitudes drive the most empowered customers, their device usage varies...

  • Report Networking Technologies Immerse Fans In NFL Games And The Tour De France

    RFID, Wi-Fi, Cell, And Other Wireless Technologies Create New Emotional Experiences And Connections
    February 24, 2017 | Andre Kindness, Michele Pelino

    The National Football League (NFL) and the Tour de France use networking technologies to change the way fans engage with two popular sports in Europe and North America. Dimension Data, Extreme...

  • Report The State Of Consumers And Technology: Benchmark 2015, Europe

    European Consumer Technographics®
    February 29, 2016 | Reineke Reitsma

    This report is our overview of European consumers' behaviors and technology attitudes based on Forrester's European Consumer Technographics surveys and ForecastView data. We analyzed technology...

  • Report Forrester Research Mobile Application Spending Forecast, 2014 To 2019 (EU-7)

    ForecastView Spreadsheet
    October 8, 2014 | Michael O'Grady

    In 2019, users will download more than 33 billion apps in the EU-7 -- France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK -- representing more than 13% of all downloads worldwide. As...

  • Report Western European Online Display Advertising Forecast, 2014 To 2019

    Tablets And Video Sustain A Steady Growth In European Online Display Advertising Spend
    October 6, 2014 | Samantha Merlivat

    With most of Western Europe entering the recovery from the 2008 economic downturn, Forrester expects display advertising spend to grow at a steady pace for the next five years across the region....

  • Report Case Study: BBC Radio1 Reaches Young UK Users With Mobile-Specific Ads

    A Mobile-Unique Approach Creates Engagement And Drives Results
    May 30, 2014 | Jennifer Wise

    BBC Radio 1 reinvigorated its program The Breakfast Show with new content and a new host, with the goal of appealing to younger users and growing its audience. To reach these highly mobile...

  • Report The State Of Consumers And Technology: Benchmark 2013, Europe

    European Consumer Technographics®
    May 19, 2014 | Reineke Reitsma

    This report is our annual overview of European consumers' behaviors and technology attitudes based on Forrester's European Consumer Technographics surveys and our ForecastView data. We analyzed...

  • Report The European eCommerce Landscape

    A European Consumer Technographics® Report
    July 10, 2013 | Reineke Reitsma

    The Internet plays an important role in European consumers' retail habits, and its influence will only grow. Our data shows that just over two-thirds of European online consumers shop online,...

  • Report The State Of Consumers And Technology: Benchmark 2012, Europe

    European Consumer Technographics®
    April 8, 2013 | Gina Fleming

    This report is a graphical analysis of Forrester's European Technographics Online Benchmark Survey, Q3 2012. It provides an overview of European consumers' Internet and consumer technology...

  • Report Forrester Research Mobile Commerce Forecast, 2012 To 2017 (EU-7)

    ForecastView Spreadsheet
    July 10, 2012 | Michael O'Grady

    Includes mobile commerce buyers and revenue segmented by retail sales, travel, daily deals, and gaming app downloads. Country level detail for France, Germany, Italy, Netherlands, Spain, Sweden,...

  • Report ForecastView — An Overview Of Our Global Forecasts

    June 12, 2012 | Vikram Sehgal

    Forrester's ForecastView service provides reliable insight into the online, mobile, and emerging technology markets. It offers a framework for understanding market drivers and inhibitors and helps...

  • Report Forrester Research Mobile Media Application Spending Forecast, 2012 To 2017 (EU-7)

    ForecastView Spreadsheet
    May 7, 2012 | Michael O'Grady

    Details the market size and analyzes the key drivers behind the growth in digital games, music, and video spend on mobile and tablet devices. The forecast breaks down consumer behavior of mobile...

  • Report The Splinternet Engagement Index

    Analyzing Your Customers' Engagement Across Touchpoints
    February 6, 2012 | Josh Bernoff

    The splinternet — the fragmented world of incompatible web, social, video, and mobile touchpoints — is where your customers live now. They want to reach you in more touchpoints, but you can't...

  • Report Gambling: Bet On Mobile Products And Services

    September 21, 2011 | Thomas Husson

    After so many years of unmet expectations, gambling is finally going mobile. Although it's not yet the promised El Dorado, and despite the fact that competition is likely to be fiercer in a complex...

  • Report Connection: The Spark That Lights Up The European Digital Home

    A Technographics® Data Essentials Document
    August 29, 2011 | Gina Fleming

    With 96% of European online adults using the Internet at least weekly and 99% of European online households having one or more computers (PC, laptop, netbook, iPad, or tablet) at home, the European...

  • Report Adapting To Media Fragmentation In Europe

    The Impact Of Media Fragmentation Patterns On Communication Strategy
    August 1, 2011 | Luca S. Paderni

    Consumers across Europe are embracing new media platforms that change the way they consume content. This year's European Technographics® data shows a continuous growth in the amount of time...

  • Report Understanding The Changing Needs Of The European Online Consumer

    An Empowered Report: How Online And Mobile Behaviors Are Changing
    May 17, 2011 | Olesia Klevchuk

    For more than 10 years, Forrester has been tracking consumers' online and offline behavior in Europe. Our trending data shows that while consumers are continuing to expand their online behaviors,...

  • Report Portable Media Players Must Evolve With Cloud Or Become Extinct

    Strategies To Counter Disruptive Smartphone Competition
    December 10, 2010 | Ian Fogg

    Smartphones' benefits mean they continue to trample on adjacent product categories as the mobile market collides with the consumer electronics market. The role of the smartphone in consumers' lives...

  • Report Western European Mobile Games Forecast, 2010 To 2015

    The Lessons To Learn From Gaming, Mobile's Most Advanced Content Market
    August 27, 2010 | Thomas Husson

    The Western European mobile gaming market is set to grow from €764 million at the end of 2010 to €1.46 billion by the end of 2015. Growth will come from a combination of a rise in the number of...

  • Report Forrester Research Mobile Media And Messaging Forecast, 2010 To 2015 (Western Europe)

    ForecastView Spreadsheet
    August 13, 2010 | Niki Scevak

    Mobile Media And Messaging Forecast (Western Europe): Total SMS and MMS volume. Usage of and revenue generated from ring tones and ringback tones, mobile gaming, and mobile video. Distribution of...

  • Report FaceTime Is The Second Coming Of Video Telephony — Again

    Skype And Others Will Benefit From Apple's New iPhone 4 Hardware
    July 21, 2010 | Ian Fogg

    Creating a successful strategy for consumer video telephony has eluded everyone bar Skype. Even the telecommunications industry itself has failed with this particular communications product:...

  • Report Consumers Need Cloud-Based Products Now

    Successful Multidevice Strategies Will Use The Cloud, Sync, And Apps In Europe
    July 7, 2010 | Ian Fogg

    Consumers no longer use one digital device. The era of one PC per household is giving way to a world of several smart mobile devices per person. For content, services, and software to run across...

  • Report The European Three-Screen Audience Is Growing, But TV Still Reigns

    A Reality Check On European Video Consumption
    April 22, 2010 | Nick Thomas

    While the PC has now emerged as a popular platform for video consumption among European Internet users, the TV is still the primary platform. And with mobile video still nascent, a substantial...

  • Report How Can European Operators Make The Most Of Mobile Marketing And Advertising?

    April 13, 2010 | Thomas Husson

    For years, telecom operators have bet on mobile marketing and advertising as a way to generate new revenue streams. Neither has fulfilled their initially high revenue expectations yet. Now that...

  • Report Digital Music Consumption Around The Globe

    December 15, 2009 | Sonal Gandhi

    The adoption of digital music differs greatly in different regions across the globe, presenting unique sets of challenges and opportunities. Europeans, for instance, are more active than Americans...