47 results in Reports
 

Sorry — your search returned 0 results, so we expanded the date range to "All".

Sort by:
Refine
  • Consumer Technographics
  • Manufacturing
  • B2C Marketing

Search Results

  • Report Customer Life-Cycle Industry Overview: Automobiles

    A Consumer Technographics® Report
    November 21, 2013 | Reineke Reitsma

    When Mad Men's silver-tongued creative director Don Draper declared that "happiness is the smell of a new car," he suggested that buying a car means more than just having the ability to get from...

  • Report Pricing As A Strategic Competency

    Why Price Needs To Become More Than Just A Number For Product Strategists
    February 13, 2012 | J. P. Gownder

    Price can no longer be just a number for product strategists. Pricing now needs to become a strategic competency that affects every aspect of product strategy, from the business model to the nature...

  • Report Welcome To The Multidevice, Multiconnection World

    Product Loyalty's New Calculus
    January 25, 2011 | Charles S. Golvin

    Connectivity is becoming a default feature in a diverse range of consumer products, from portables like tablets and eReaders to TVs and Blu-ray players. As the cost of adding connectivity to...

  • Report Phone-Based Navigation Continues To Grow Rapidly In 2010

    December 15, 2010 | Charles S. Golvin

    In May 2009, Forrester predicted that, while a growing number of consumers would embrace navigation solutions, the phone would be the most widely used tool for navigation by 2013. Our most recent...

  • Report Three Ways To Find, Create, And Energize Advocates

    Promote, Find, And Attract The Mass Influencers Who Matter
    September 29, 2010 | Augie Ray

    Fans and followers are helpful for brands, but the people who bring the greatest value in social media are not just fans but advocates — people who can and will support, engage, and share...

  • Report The Convenience Quotient Of Green Commuting

    Lessons For Consumer Product Strategy Professionals
    June 29, 2010 | Doug Williams

    See many hybrid vehicles while driving to work? No? These cars have been sold for more than 10 years, yet adoption is still low. Using our Convenience Quotient methodology, we looked at the concept...

  • Report Technographics® Survey Highlights: PC Landscape In Latin America

    Latin American Technographics® Benchmark Survey, Q3 2009 (Mexico, Brazil)
    December 30, 2009 | Roxana Strohmenger

    This highlight deck summarizes the key findings related to PC adoption and usage from Forrester's Latin American Technographics Benchmark Survey, Q3 2009. This is the first survey highlight in a...

  • Report The Battle For The eBook Consumer

    As Barnes & Noble Enters The Fray, eBook Sales Are Still Anybody's Game
    December 3, 2009 | Sarah Rotman Epps

    When Barnes & Noble (B&N) launched its nook eReader at the aggressive price of $259 — a full $140 cheaper than other eReaders on the market with similar features — it drew attention to its...

  • Report Connected TVs Need To Sharpen Their Value Proposition

    TV Makers Can't Reinvent TV Without Dramatic Steps
    November 11, 2009 | Laurence Meyer

    Connected TVs offer a huge advantage compared with legacy interactive TV and Internet TV platforms; they will also be in more than one-third of European TV households by 2014. With more than 150...

  • Report Technographics® Survey Highlights: North American Private Label CPGs

    October 29, 2009 | Jacqueline Anderson

    This highlight deck summarizes the key findings from Forrester's North American Technographics® Media And Advertising Online Survey, Q2 2009 (US). This deck covers decision-makers' perceptions of...

  • Report Phone-Based Navigation Ticks Up

    October 19, 2009 | Charles S. Golvin

    Earlier this year, Forrester predicted that, while a growing number of consumers would embrace navigation solutions, the phone would be the most widely used tool for navigation by 2013. Our most...

  • Report Green Marketing Will Grow In 2009

    Successful Green Strategies Save Costs And Generate Additional Revenues
    July 16, 2009 | Steven Noble

    Does green marketing still matter? With consumer concern for the environment, standards and regulations changing, and the ability for organizations to save by being green, green strategies are more...

  • Report Five Ways CPG Marketers Are Fighting The Recession

    And What All Marketing Leaders Can Learn From Them
    July 16, 2009 | Lisa Bradner

    The recession has battered the consumer packaged goods (CPG) industry as it has almost every other sector. But while many large CPG companies are bruised, they are certainly not taking things lying...

  • Report Netbooks Remain Adjunct PCs . . . For Now

    Radical Changes In Technology And Business Model Are Around The Corner
    July 14, 2009 | Paul Jackson

    For a new technology category that's only 20 months old, netbooks have certainly shaken up the consumer technology world. But can this momentum continue? Forrester believes that the device that...

  • Report Mass-Market Appeal Pushes Hybrids Mainstream

    July 14, 2009 | J. P. Gownder, Abe Garon

    A decade ago, the first mass-market hybrid vehicles were sold to consumers in the US. Since then, the market has enjoyed 10 straight years of growth. Spurred on by a growing green movement and...

  • Report The Re-Emergence Of The PC As A Proper Gaming Platform

    July 9, 2009 | Paul Jackson, Abe Garon

    Consumer behaviors are becoming increasingly mobile, and many are almost continuously connected to the Internet. Along with the move toward downloadable content, this trend will allow the PC to...

  • Report Lower Prices, Better Devices, And The Democratization Of The TV Market

    June 30, 2009 | Abe Garon, Nathan Safran

    Forget the 1950s: Consumers are living in the golden era of television, whatever the problems of the broadcast TV industry. Not only do consumers have more control over when and where they watch...

  • Report Enhance Your Product Strategy With Convenient Customer Service

    June 22, 2009 | Doug Williams

    Customer service has become an integral part of product strategy, and, as such, it should now be a primary concern of consumer product strategy professionals. Customer service has also grown more...

  • Report Phone-Based Navigation Will Dominate By 2013

    But Devoted Devices Will Remain Relevant
    May 27, 2009 | Charles S. Golvin

    Navigation has become a popular application, and today more than one-third of North American consumers own or use navigation services via a built-in vehicle system, a devoted portable navigation...

  • Report The Year Of The Internet-Connected TV

    TV Manufacturers Must Be Ready For Change In The Living Room
    May 14, 2009 | Nathan Safran

    In 2008, we watched as streaming media made its way into the home via such diverse connected devices as set-top boxes, games consoles, DVRs, and Blu-ray players. 2009 has brought us the news we all...

  • Report Why Consumers Subscribe To CPG Emails

    Understand How To Find New Email Subscribers And Keep Their Interest
    May 13, 2009 | Julie M. Katz

    Email is a great channel for consumer products manufacturers to spread the word about their products, especially to consumers motivated by family and cost-savings. CPG email subscribers are real...

  • Report Consumers Fancy Devices With Style

    Two Years Into The Age Of Style, Aesthetics Continue To Grow In Importance
    April 2, 2009 | Abe Garon, Paul Jackson

    In 2007, Forrester announced the emergence of an Age of Style in consumer PCs, in which style and visual design would take center stage. Two years later, as consumer electronics products such as...

  • Report Making The Case For Environmentally And Socially Responsible Consumer Products

    A Small But Lucrative Group Of Consumers Will Pay More For Green Or Socially Responsible Products
    March 6, 2009 | Sally M. Cohen

    Most consumers care enough about the environment and the community that they consider these concerns when making purchase decisions — including taking into account whether a company treats its...

  • Report Peer Influence In An Unstable Economy

    Tap Consumer Trust In Each Other To Build Brand Relationships
    February 17, 2009 | Josh Bernoff

    Marketers should prioritize energizing customers over just talking to them when the economy is this unstable. Why? Consumers trust word of mouth most — and it has proven business impact. Most...

  • Report Exploiting Europeans' Green And Ethical Agendas

    It's Time For Consumer Product Strategists To Pursue Consumers Concerned With "Green" Issues
    January 14, 2009 | Paul Jackson

    European consumers report a high level of concern around environmental issues — but in many cases, this concern results in little action aside from recycling trash and reusing shopping bags....