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  • Julie Ask
  • Mobile Application Development

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  • Report Guide: How To Craft A Mobile Notifications Strategy

    Start Creating Your Mobile Notifications Strategy With These 10 Steps

    When designing mobile notifications, product owners should pursue a methodical approach that begins with the POST methodology and involves a holistic customer and user experience strategy. This...

  • Report The State Of Augmented Reality In Retail: 2020

    Continuous Improvement: The Digital Store Playbook
    June 9, 2020 | Julie Ask, Erin Sellers

    Since IKEA created an interactive experience with its product catalog, the quality of augmented reality (AR) experiences in retail has improved dramatically in the past 10 years. AR now supports...

  • Report How To Evolve Your Mobile App

    Make Smart Investment Choices Based On Your Customer's Goals And Needs

    When applied to mobile apps, the definition of great is a constantly moving target because both what technologies can do and what consumers expect of experiences are evolving quickly. Use this...

  • Report The Life-Changing Magic Of Simplifying Your Mobile App

    My App Is A Kitchen Sink: Now What?
    April 23, 2020 | Julie Ask, Gina Bhawalkar

    What should you do if your mobile app is like a pre-Marie-Kondo kitchen sink — cluttered, messy, and full of junk? Don't just drain it! First, determine the real problem; then, build a plan to...

  • Report The Impact Of Emerging Technology On Digital Experiences

    How More Than 50 Emerging Technologies Will Impact Data And Experiences For Consumers

    Forrester interviewed more than 150 companies across industries and technology categories to understand how more than 50 technologies will evolve over the next five to 10 years and assess their...

  • Report Mobile Commerce In 2030

    mCommerce Is A New Mobile Services Economy, Not Mini eCommerce
    December 4, 2019 | Sucharita Kodali, Julie Ask

    Investments in mobile have been one of the most important shifts for consumer-facing businesses in the last decade, but companies will need to modify their strategies and plans to accommodate...

  • Report Consumers Want Convenience, Not Conversations

    Conversational Interfaces Struggle To Deliver Contextual Convenience
    August 21, 2019 | Julie Ask, Ian Jacobs

    Consumers want convenience and choice — not conversational interfaces. However, a fear of being left behind still impels digital business leaders to build them. And nearly three-fourths of those...

  • Report Consumers Are Connected; Companies Are Catching Up

    Mature Firms Adopt A Portfolio Of Technologies To Serve Their Customers
    June 28, 2019 | Julie Ask

    Forrester's Q2 2019 Global Emerging Technology Executive Online Survey assessed the digital portfolio initiatives of 134 firms. Most of the firms in this sample have undergone the greatest...

  • Report Video: The Criteria For Great Mobile Apps Are Evolving

    Watch Our Video On Mobile Apps In April 2019
    April 22, 2019 | Julie Ask

    Our clients often ask us if they should still build mobile apps if consumers are spending more than 80% of their time in just a handful of apps. For now, the answer is "yes" — if you have customers...

  • Report Use In-App Messaging To Drive App Updates

    Screen-Shot Examples Of In-App Messaging Highlight Best Practices
    April 5, 2019 | Julie Ask

    One of the most frequently asked questions Forrester receives from mobile app product owners is, “What do I need to do to drive app updates?” In-app messaging is one method. Progressively urgent...

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